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by BL Ochman
Just when I'd lost faith in flacks, along comes this excellent pitch from Doug Haslam. It's a study in contrasts with this pitch from Besides pitching a survey on a topic he knows I follow because he reads my blog and my tweets, Haslam did several things
- He responded ...
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by Laurie Lande
Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a charm -- leading to huge increases in site traffic and boosting customer loyalty.
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by Gavin Heaton
To some extent, marketers are constantly dealing with the future. We gamble with trends and positioning, we make estimates, projections and create budgets. We plan and strategize around our products, services and brands ... and segment, slice and dice the demographic data that represent our
But things are changing... because ...
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by Matt Dickman
Welcome to another video in a series I've been doing for MarketingProfs. This video on social network site is a look at the site from the inside-out... with the goal of educating marketers on this new social
This video is geared to give you a visual overview, tell you why ...
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by Ann Handley
Anyone who is online in business today should watch this video. Actually, anyone in business should watch it. (Reconsidering....) Actually, ANYONE should watch From Christopher via C.C. 's Twitter shout about
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by Josh Hallett
A few weeks ago I wrote a post about the pitfalls of using buzzwords or latching on to the latest "fad" to get . The example I used was "green." How about another recent buzzword, "Web
One of the people who left a on my post was Etan Horowitz, the ...
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by Tangerine Toad
If all the ads you see on television sound like they've been written by the same person, a slightly snarky, all-knowing young hipster, odds are they have. Or, more accurately, by a crew of people who all strive to have the same that of the creative directors who judge award ...
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by Mack Collier
As becomes the hot social networking site of the moment, companies are salivating for a way to reach its millions of members. So I wrote a premium article for that walks companies through the steps necessary to make BIG money on Facebook, and on any social
So how do you ...
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by Ted Mininni
Marketing researchers conducted a global survey recently to find out which of the advertising platforms in use today, including new media technologies, are most trusted by consumers. Since marketers have increasingly powerful tools they can utilize to reach the consumer, why not get a reading on how they are performing? ...
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by Ann Handley
Marketers may be from Venus and IT guys from Mars, but Marketing nonetheless needs to understand what IT is talking about. This week, we introduce a new short video series for , produced by Matt in association with MarketingProfs. First RSS, now really,
The video is part of a regular ...
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by Gavin Heaton
We all think that we are capable of coming up with a ground-breaking idea. We all think that we could, if given the chance, deliver a brilliant social media campaign that creates buzz, drives sales and makes our clients deliriously
But do your clients
Do your ideas fall on deaf ...
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by Ann Handley
Ben (via Fabrice ) points to this video. It's about composing an email to a girl the writer met in a bar - .... without sounding too needy, formal, forward, or setting the stage for
What's it have to do with marketing? Any one of us who has ever written ...
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by Mack Collier
Vaspers the Grate has a "grate" list of 20 Reasons a Business Should NOT . They are all spot-on, but I wanted to mention a few of my favorites here. blog...if your
* Has no interesting stories to tell about how your products have solved problems for users, how your ...
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by Paul Barsch
Moore's which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this impact to occur, marketers must make use of today's technology–and prepare for the technology of
Last week, I gave a ...
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by Ann Handley
Baby Boomers are a curious bunch. And by "curious" I mean "unexpected," not "inquisitive." After a recent survey of 26,000 Boomers, Mediamark Research called those born between 1946 and 1964 - which includes me - an "optimistic group." But are we optimistic - or just
So goes the start of ...
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by Paul Williams
When you first discover you have a problem or challenge, before searching solutions... be sure you're about to fix the right thing. Who has the time, energy, or money to fix something that isn't broken? But, how do you determine what the true problem
One method is to examine your ...
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by Andrea Learned
This is exactly how a recent Associated Press on men selling Avon products began (and, please it is not Bobbi with an Meet Bobby McKinney. Your local Avon
"Forget the product, forget it's Avon. This is a very viable business," says the 58-year-old fire code inspector from Winter Haven, Fla. ...
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by Lewis Green
Fifty years ago, Chevy ads were the best. I know that because I still remember them, and I am not one to remember what I ate for lunch, let alone 50-year-old ads. Although we were a Ford family in the '50s, we became a Chevy family because of Dinah Shore ...
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by Ted Mininni
Healthy junk food for the masses... what a concept! has decided to launch healthier snacks, either because it's the right thing to do as the general populace packs on the pounds, or because of
Pressure from consumers who are demanding healthier choices, pressure from competitors who have made inroads into ...
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by Stephen Denny
Dear The back story to this post is that I originally wrote a piece chiding SABMiller for sponsoring the somewhat distasteful Folsom Street Fair in San , a local event catering to a sub-segment of the gay population that leans, shall we say, to the
My criticism is warranted purely ...
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by Gwyneth Dwyer
"Interruptions are the enemy of productivity," says Jason Fried, founder of . "Interruptions break your day into small, incoherent pieces and prevent you from getting in the
Fried should know. While in the zone, he and his colleagues created a suite of productivity software for designers, publishers, marketers, and small ...
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by CB Whittemore
Day 2 of the inaugural MarketingProfs B2B in Chicago started out with a discussion between MP President Roy Young and Forrester Research Senior Analyst Laura Ramos examining "What's New for B2B Marketers." Amidst her comments, Laura expressed her take on corporate that it should only take place after a corporation ...
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by Gerry McGovern
Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%?
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by Michael Rubin
On October 4, 1957, a small sphere roughly the size of a beach ball hurtled around the Earth. It had been catapulted into orbit from an unnamed town in central Kazakhstan by a team whose identity would be cloaked in secrecy for decades. Quietly broadcasting a simple series of beeps, ...
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by Paul Dunay
In the new world of work, your reputation is the only accepted currency. Whether you're looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you'll no longer be hunting for your next ...
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