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by Paul Williams
You should be in business for yourself. We all should. I don't mean quit your job and form a new company. I mean right now - at the job you are in - you should be in business for
You see, we manage ourselves differently when we're self-employed versus working ...
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by Tangerine Toad
The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of advertising and
Because the real digital revolution is about consumer empowerment, the ability to research and learn about products and services and make decisions independently from, and in spite of, any ...
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by Gavin Heaton
There are many books about creativity, there are exercises, websites, tools, tips and techniques. And yet, despite all this... we are still endlessly fascinated by the concept of "creativity" and desperate to unlock its elusive
One of the best tips I have ever had, was to look through the eyes ...
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by Paul Barsch
Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify intuition and "gut" decision making by managers of all stripes. Where does this leave "data-driven"
A recent article in Fast Company titled, Going for the ," details how even though ...
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by Andrea Learned
Earlier this week, Mike Martin, a regular (and very good) commentator for the local public radio , brought up an interesting point in a about how it just may have taken Al Gore's Nobel Prize to make an environmental stance
No longer about simply "cleaning up" or "keeping house" in ...
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by Paul Dunay
Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it's limited to 140 characters. The leader in the space is Twitter
According to a recent blog post by Peter , Twitter is now used regularly by of American online adults. That sounds ...
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by Valeria Maltoni
He had a prissy British accent and an attitude that matched the tone .... "You don't know the half of it and you're already missing this opportunity," it said. Then he launched into an unwanted pitch on how all *he* wanted was to have a conversation. Yet he was the ...
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by Andrea Learned
It is a good day when the research starts to show what many of us have been intuiting for a while - that some consumers will pay more for goods with more socially or environmentally responsible
As Ray Fisman reports in a recent , Harvard researchers Michael Hiscox and Nick ...
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by Matt Dickman
Last Friday I took an inside-out at social news community Digg.com by showing you what it looked like and went over the key functionality. In this edition of whiteboard session, I want to dig (pun intended) into how the system works as a community to add value to the
This ...
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by BL Ochman
Just when I'd lost faith in flacks, along comes this excellent pitch from Doug Haslam. It's a study in contrasts with this pitch from Besides pitching a survey on a topic he knows I follow because he reads my blog and my tweets, Haslam did several things
- He responded ...
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by Laurie Lande
Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a charm -- leading to huge increases in site traffic and boosting customer loyalty.
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by Gavin Heaton
To some extent, marketers are constantly dealing with the future. We gamble with trends and positioning, we make estimates, projections and create budgets. We plan and strategize around our products, services and brands ... and segment, slice and dice the demographic data that represent our
But things are changing... because ...
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by Matt Dickman
Welcome to another video in a series I've been doing for MarketingProfs. This video on social network site is a look at the site from the inside-out... with the goal of educating marketers on this new social
This video is geared to give you a visual overview, tell you why ...
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by Ann Handley
Anyone who is online in business today should watch this video. Actually, anyone in business should watch it. (Reconsidering....) Actually, ANYONE should watch From Christopher via C.C. 's Twitter shout about
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by Josh Hallett
A few weeks ago I wrote a post about the pitfalls of using buzzwords or latching on to the latest "fad" to get . The example I used was "green." How about another recent buzzword, "Web
One of the people who left a on my post was Etan Horowitz, the ...
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by Tangerine Toad
If all the ads you see on television sound like they've been written by the same person, a slightly snarky, all-knowing young hipster, odds are they have. Or, more accurately, by a crew of people who all strive to have the same that of the creative directors who judge award ...
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by Mack Collier
As becomes the hot social networking site of the moment, companies are salivating for a way to reach its millions of members. So I wrote a premium article for that walks companies through the steps necessary to make BIG money on Facebook, and on any social
So how do you ...
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by Ted Mininni
Marketing researchers conducted a global survey recently to find out which of the advertising platforms in use today, including new media technologies, are most trusted by consumers. Since marketers have increasingly powerful tools they can utilize to reach the consumer, why not get a reading on how they are performing? ...
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by Ann Handley
Marketers may be from Venus and IT guys from Mars, but Marketing nonetheless needs to understand what IT is talking about. This week, we introduce a new short video series for , produced by Matt in association with MarketingProfs. First RSS, now really,
The video is part of a regular ...
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by Gavin Heaton
We all think that we are capable of coming up with a ground-breaking idea. We all think that we could, if given the chance, deliver a brilliant social media campaign that creates buzz, drives sales and makes our clients deliriously
But do your clients
Do your ideas fall on deaf ...
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by Ann Handley
Ben (via Fabrice ) points to this video. It's about composing an email to a girl the writer met in a bar - .... without sounding too needy, formal, forward, or setting the stage for
What's it have to do with marketing? Any one of us who has ever written ...
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by Mack Collier
Vaspers the Grate has a "grate" list of 20 Reasons a Business Should NOT . They are all spot-on, but I wanted to mention a few of my favorites here. blog...if your
* Has no interesting stories to tell about how your products have solved problems for users, how your ...
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by Paul Barsch
Moore's which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this impact to occur, marketers must make use of today's technology–and prepare for the technology of
Last week, I gave a ...
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by Ann Handley
Baby Boomers are a curious bunch. And by "curious" I mean "unexpected," not "inquisitive." After a recent survey of 26,000 Boomers, Mediamark Research called those born between 1946 and 1964 - which includes me - an "optimistic group." But are we optimistic - or just
So goes the start of ...
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by Paul Williams
When you first discover you have a problem or challenge, before searching solutions... be sure you're about to fix the right thing. Who has the time, energy, or money to fix something that isn't broken? But, how do you determine what the true problem
One method is to examine your ...
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