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- According to a new survey of the Marketing Executives Networking , conducted by Anderson , of respondents say the most important marketing trend for 2008 is a concentration on marketing basics. That includes specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI. Guess what number two ... more
- According to a Financial Times article, P&G sets 'greener' products , "Procter & Gamble has set itself a target for environmentally targeted products, marking what senior executives describe as a major evolution in the corporate philosophy of the world's largest consumer products Wow! This is an interesting proposition, and if ... more
- In this season of retail frenzy, Web metrics bigwig Jim points to an shipping confirmation email that he calls "unmeasureably good." It's worth noting for two 1. A little humor and personality can be refreshing; 2. It's from , the online music store that has some seriously incredible music, but ... more
- What do you get when you combine video, social networking, micromedia and a very savvy French entrepreneur? You get Seesmic is the brainchild of French blog-star Loic Le and aims to do to video conversations what did to text-based conversations. The site is a social network where the primary content ... more
- Recently, a number of bloggers have criticized as a site that is becoming more nuisance than valuable. Those criticisms seems to be aimed at the addition of advertising and the number of member messages hitting their inboxes. Even h Time has decided to notice Facebook. And, I wonder, why all ... more
- Can the average consumer tell the difference between two identical products when they have dissimilar labels? Do restaurant enthusiasts order more food when the descriptive menu language is more detailed? Are consumers suckers for marketing As marketers, our job is to influence market behaviors. Our success depends on our ability ... more
- MarketingProfs is looking for a Marketing Communications Director -- in other words, a "marketer's marketer." You can read the details on the job All the requirements and benefits for this plum job are spelled out. But the intangibles (among being part of a creative and intelligent team, evolving a mar-com ... more
- Some marketing executives believe the next five years will be similar to the last five years. That's a dangerous assumption if you take into account the rapid growth rates of technology and data. In fact, there is every reason to believe that the next five years will bring profound changes ... more
- Some companies are loved, others are hated. That general perception carries over to media coverage and public discussions of their mistakes. At the recent PRSA International Conference panel on ethics in Philly my colleague Rick Murray pointed out this double-standard when it comes to and Target. People generally hate Wal-Mart ... more
- Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media are added to the mix. Staying calm is all about On my podcast show called Marketing Voices , I recently interviewed Charles Pizzo, a communications expert, about his tips for what you ... more
- This post will make you think before you put information into social network I often wonder why people put so much personal information into their social networking profiles -- from their actual birthday to their favorite books and movies. Forget privacy, we simply don't have any. And if you were ... more
- Are you a little stuffed from Thanksgiving indulgence? Check out our new snack-sized . With only one mini article per issue, they offer a quick take on topics we think you will find interesting. Perfect for media snackers... or just plain old busy types, We are already mailing Get to ... more
- "Thanksgiving is when everyone–even marketers–takes stock of everything they are thankful for," writes 's Jordan Ayan. So it's as good a time as any to re-examine your email marketing practices to ensure customers won't label a Ayan suggests these 5 holiday-inspired steps to season your email marketing 1 - Don't ... more
- As a PR person, you know it's time to focus on multimedia when daily newspapers start posting Hollywood-style trailers on YouTube to attract readers. This two-minute promo for the Dallas Morning News series "Unequal Justice" is extremely well-made, and is backed not only by a five-part print investigation into killers ... more
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