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- You could continue applying veneer on your old marketing habits of driving the conversation, pushing promotions and controlling the messages - and think of ways to make what you do sticky. This is the old, company-centric way and it has no business in the new media environment. Or you could ... more
- How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Andy Sernovitz, with input from early participants like ... more
- Join the hosts of the MarketingProfs podcast Marketing Over for a discussion on all things marketing. John Wall will be leading one in a series of open discussions on whatever marketing topics you want to These sessions are and will be hosted on the video platform. ooVoo's software promotes (amongst ... more
- A short recent article in Progressive Grocer magazine that an upscale, independent grocery chain in California with eight stores, , has announced it will cease selling tobacco products this week. is another independently owned supermarket chain that has likewise committed to removing tobacco products from its According to Bill Andronico, ... more
- One of the best-kept secrets at MarketingProfs is the MarketingProfs Job . It doesn't have a sexy tag line, "Marketing Jobs for Marketing People." But then again, that kind of captures the essence, doesn't There were four new jobs listed there just yesterday, including the Director of Marketing for Penn ... more
- Joan Stewart recently posted to her WomenCorp site a list of top 10 tips for free . I definitely applaud Joan for creating this list, because the tips are terrific and entirely valid methods of building short-term Word-of-Mouth (WOM). But free publicity (or "some quick buzz" as the client usually ... more
- Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it's easier to implement functionally important applications without knocking on the CIO's door to ask permission. And it's great news for these aps from a speed and ... more
- How to thrive at a networking event, use CSS to handle massive web traffic, and what you can learn from politicians besides how to lie.... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on ... more
- Depending on your inclinations, the excitement of last night's Super Bowl may have been for the commercials. Some 50-ish ads played during the game, at a reported price tag of $2.7 million for each 30-second As always, marketers are Monday-morning quarterbacking the commercials, and debating both the merit of the ... more
- We have been talking about using social media to improve a company reputation and to spread the word about its products and services. In fact, the conversation has been centered more on building awareness and possibly creating demand on the basis of it. We have not talked much about generating ... more
- Metro Phoenix is buzzing this week. With the FBR Open and the Super Bowl in the same two-week period, local merchants are salivating at the potential. CEO Bob Parsons, one of our local corporate heros, is anticipating huge Web site visits for his company's rejected Super Bowl spot. But one ... more
- The next time your plane lands safely, your new car starts, or your package arrives on-time, either thank your lucky stars or thank an algorithm. Computer scientists and engineers are working closely with marketing professionals to use mathematics and today's computational power to improve the customer experience. This "hidden mathematical ... more
- Understanding your customers' shopping styles is the most important (yet overlooked) thing you need to know in order to succeed in selling your product or service to them. That's what authors John Rosen and AnnaMaria Turano tell marketers in their new book, Stopwatch They use the metaphor of the stopwatch ... more
- What is Viral Marketing, is keyword density still a factor in SEO, and some other stuff we've been testing... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show ... more
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