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by John WallChristopherPenn
How to thrive at a networking event, use CSS to handle massive web traffic, and what you can learn from politicians besides how to lie.... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on ...
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by Ann Handley
Depending on your inclinations, the excitement of last night's Super Bowl may have been for the commercials. Some 50-ish ads played during the game, at a reported price tag of $2.7 million for each 30-second
As always, marketers are Monday-morning quarterbacking the commercials, and debating both the merit of the ...
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by Mack Collier
Kraft is hoping the answer is "yes." Two of the company's brand managers have donned blogging caps to try to drum up excitement for a new low fat version of its Philadelphia Cream Cheese. The blog, at , features a pair of brand managers as they develop and execute a ...
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by Valeria Maltoni
We have been talking about using social media to improve a company reputation and to spread the word about its products and services. In fact, the conversation has been centered more on building awareness and possibly creating demand on the basis of it. We have not talked much about generating ...
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by Paul Dunay
You can't pick up a magazine these days and not see the Web 2.0. Social networks. Social media. Mobile computing. And the list goes on. But how do you make sense of these emerging trends in
Well look no further!! Through the help of a good friend I was introduced ...
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by Ted Mininni
Apparently, being a "locavore" not only spotlights one of the biggest food trends in years. It's not only the reigning buzzword in the food biz–it's also been named "Word of the Year" for 2008 by the New Oxford American Dictionary. How about those apples? What is a
A locavore is ...
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by Elaine Fogel
Metro Phoenix is buzzing this week. With the FBR Open and the Super Bowl in the same two-week period, local merchants are salivating at the potential. CEO Bob Parsons, one of our local corporate heros, is anticipating huge Web site visits for his company's rejected Super Bowl spot. But one ...
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by Jennifer Jones
Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for , gives three quick tips for how to reach the people who affect the thoughts of
I just interviewed him for Marketing Voices and here is the interview, ...
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by Steven Schreibman
It's Super Bowl time, and once again there is as much anticipation about the game's ads as there is about the game itself. I wanted to use my first post on the Daily Fix to discuss the ad we ran during last year's game featuring Kevin Federline and his "Life ...
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by Paul Dunay
Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what's happening in the vanguard is important for everyone in the media business
How does the ...
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by Dana VanDenHeuvel
Ram may not (yet) be a household name in business, but he's not far from it. Consider him, "the man behind the man." He's advised iconic leaders like Jack Welch and countless other CEOs from Fortune 500 companies for the past couple of decades. Ram's guidance tends to be well ...
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by Andrea Learned
Yes. I'm one of the 40.5 million women (out of 90 million people) expected to watch this year's Super l game. And, while I'm usually not a huge professional football fan (college ball is another thing - Go ), something changed my perspective this season. I'll tell you the specifics ...
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by Paul Barsch
The next time your plane lands safely, your new car starts, or your package arrives on-time, either thank your lucky stars or thank an algorithm. Computer scientists and engineers are working closely with marketing professionals to use mathematics and today's computational power to improve the customer experience. This "hidden mathematical ...
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by Elaine Fogel
Understanding your customers' shopping styles is the most important (yet overlooked) thing you need to know in order to succeed in selling your product or service to them. That's what authors John Rosen and AnnaMaria Turano tell marketers in their new book, Stopwatch
They use the metaphor of the stopwatch ...
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by John WallChristopherPenn
What is Viral Marketing, is keyword density still a factor in SEO, and some other stuff we've been testing... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show ...
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by Valeria Maltoni
You won't know how useful a tool cam be to you until you test drive it. Then it might turn out to be high performance, just like a car. Take . This extremely versatile tool is ready to be used immediately, out of the box. Yes, even for B2B
All ...
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by Paul Dunay
A strong brand helps to communicate that a company and its offerings are relevant and uniquely able to meet customer needs. Most companies today pour millions into brand-building campaigns to generate that external awareness, which in theory can speed up the sales cycle. This has become the accepted norm, taught ...
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by Ted Mininni
It's no secret that P&G is an ambitious company that sets ambitious goals for itself and a plan for achieving them. CEO A.G. Lafley has notified Wall Street that he is targeting annual corporate revenue growth between 4 and each year, and is aiming to make P&G a $100 billion ...
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by Jennifer Jones
I caught CNET's Rafe at the Podtech Bloghaus at the Consumer Electronics in Vegas a couple of weeks ago for the video podcast Marketing Voices. We got into a good discussion about his views on the "traditional media" versus new
Rafe was once at the magazine Red Herring and he ...
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by Ann Handley
I'm not sure whether to say that the business world–not to mention kids everywhere–lost a giant of an inventor or a giant of a marketer last week, when the man responsible in part for the Frisbee, Silly String, and Hula Hoop died at the age of
Richard Knerr, the cofounder ...
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by Mike Schultz
You never see this one on a consulting or professional services firm "We offer excellent services and deliver superior value, but our prices are negotiable. What you'll pay really depends on whether we're hurtin' for business this month, whether you're a marquee client we want to have on our roster, ...
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by Stephen Denny
Green is the new e-. It used to be that anyone worth their buzzword bingo card could slap "e-" in front of practically anything and expect their valuation to double. "E-enabled," "e-business," et cetera, ad nauseum. Post-bubble, we experienced a short-lived affair with "X-treme." We had "X-treme sports," the "X-Games," ...
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by Paul Dunay
A recent issue of Wired magazine highlighted a company creating alternative reality ," or ARGs. If you missed the article, go back and read it .... it is a must
I feel this way because the piece gave me a glimpse at the edge of innovation where communities are using ...
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by John WallChristopherPenn
Learn some tips for blog damage control as part of SEO, how to avoid Banner Armaggeddon, and what's cool in new hardware this month... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the ...
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by Elaine Fogel
On most days, I adore technology. My computer is practically an appendage; I spend so much time on it. As a Boomer, I never take it for granted, having grown up with black and white TV and typewriters with carbon paper for copying term papers. But, when technology doesn't cooperate ...
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