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- Conversation is not about critical mass; it's about critical connections. You will forgive me for talking about leadership for a moment. I know you're all interested in marketing and have recently joined probably one too many social networks, feeling a bit of indigestion in reading yet another title with the ... more
- In a recent blog post, Jim Nail, chief strategy and marketing officer at Cymfony, wrote about a study that provocatively proclaims Spending on Conversational Marketing will Outpace Traditional Marketing by ". To find out if that's even possible, I got together with Jim and Pete Blackshaw, executive vice president at ... more
- The use of social networking tools hasn't exactly taken off in the workplace as many employers are the use of , and other online communities as a time waster. However, one company is aggressively asking employees to use Facebook to build relationships with each other and customers. Will it Recently, ... more
- I am heading back to Los Angeles after attending in New (with a record 13,000 attendees), thinking about how we may be experiencing a significant moment in the growth of user-generated content as the professional writers in Hollywood bargain for royalties from consumption of their content As users -- particularly ... more
- Having spent close to 20 years in the creative departments of ad agencies, I've always found it curious how the vast majority of companies all but ensure that their marketing efforts end in failure. Why? Because they've burdened themselves with the Armies of The Armies of "No" are all the ... more
- "Recovery" and "rehab" seem to be theme of the week around year. Time was when was all the digitally addicted had to struggle with. But that was a dog's year ago. Now, there's Twitterholics, Second Life Obsessives, Facebook Fanatics. And it goes To that end, the Staff at the Invitations ... more
- "Blogging is intellectual prototyping." --Roger Martin, dean of the Rotman School of Management, University of How's that for a quote? From a very influential thinker in a very good B-school yet. This appeared in Business Week's Innovation section, on Bruce Nussbaum's design on October Bruce's comment under the "You put ... more
- There is an agricultural practice farmers use called "fallow field farming." It is the method of planting nothing at all to allow fields time to replenish, rejuvenate, and regain fertility. I got to thinking... this practice of waiting a season to allow for replenishment is exactly what some businesses could ... more
- The concept is noble and egalitarian -- Citizen Journalists. Anyone and everyone reporting news and feeding into some vast system that collects and disseminates it for all to We already have that in the web and, in particular, the blogosphere. Those of us who blog are Citizen A few months ... more
- Eduardo and I met up at the MarketingProfs at the beginning of October. I really liked his approach to using thought leadership in the positioning of the Enterprise Division of As global marketing VP, Eduardo controls the marketing for all of Motorola's enterprise B2B products worldwide. So naturally I wanted ... more
- The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of advertising and Because the real digital revolution is about consumer empowerment, the ability to research and learn about products and services and make decisions independently from, and in spite of, any ... more
- There are many books about creativity, there are exercises, websites, tools, tips and techniques. And yet, despite all this... we are still endlessly fascinated by the concept of "creativity" and desperate to unlock its elusive One of the best tips I have ever had, was to look through the eyes ... more
- Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify intuition and "gut" decision making by managers of all stripes. Where does this leave "data-driven" A recent article in Fast Company titled, Going for the ," details how even though ... more
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