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by Jennifer Jones
There has been lots of debate on whether or not a corporation can build a blog that has many
As we all know blogging takes a lot of time, and so many companies want to do a blog, but they are intimidated by the resources it
I host a show ...
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by Paul Dunay
Is pay per click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote I am calling a top to this market now. There are five reasons why a pay-per-click advertising recession
To further explore pay per click's future, we turned to Steve and ...
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by Tangerine Toad
The "Exit Plan" is a conversation I seem to be having with more and more of my peers these days. As in "what's your Exit Plan" for when you're deemed too old to work in advertising
It's a real threat for anyone close to or over 40 and scares the ...
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by Ann Handley
I'm guest-blogging over at Rohit 's place today, as he and his wife are expecting their second baby any second now. I wrote about the Top 10 US Social Network and Blog Site , just issued for October, and highlight what I thought were a couple of interesting Read the ...
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by Ted Mininni
Starting a Food is the newest game site for foodies on the Internet, thanks to General Mills. What's neat about it is that while participating in a virtual food fight, consumers can also download dozens of simple, healthy recipes to make at
As the game loads, viewers pick the food ...
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by Valeria Maltoni
Conversation is not about critical mass; it's about critical connections. You will forgive me for talking about leadership for a moment. I know you're all interested in marketing and have recently joined probably one too many social networks, feeling a bit of indigestion in reading yet another title with the ...
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by Paul Dunay
In a recent blog post, Jim Nail, chief strategy and marketing officer at Cymfony, wrote about a study that provocatively proclaims Spending on Conversational Marketing will Outpace Traditional Marketing by ". To find out if that's even possible, I got together with Jim and Pete Blackshaw, executive vice president at ...
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by Shelley Ryan
I spent a day at the Austin Social Media last week, and yes, I learned a thing or two. I also made an observation that probably shouldn't be all that
The experts who shared their knowledge -- among them, bloggers Connie , Shel , Chris and Kami -- were simply ...
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by Elaine Fogel
I recently returned from a trip to my home of origin -- Canada. After three years of living in the U.S., it was an opportunity for me to see the differences between the two neighbors in a new light. And what differences there are. From a marketing and business perspective, ...
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by Paul Barsch
The use of social networking tools hasn't exactly taken off in the workplace as many employers are the use of , and other online communities as a time waster. However, one company is aggressively asking employees to use Facebook to build relationships with each other and customers. Will it
Recently, ...
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by Roy Young
I am heading back to Los Angeles after attending in New (with a record 13,000 attendees), thinking about how we may be experiencing a significant moment in the growth of user-generated content as the professional writers in Hollywood bargain for royalties from consumption of their content
As users -- particularly ...
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by Tangerine Toad
Having spent close to 20 years in the creative departments of ad agencies, I've always found it curious how the vast majority of companies all but ensure that their marketing efforts end in failure. Why? Because they've burdened themselves with the Armies of
The Armies of "No" are all the ...
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by Ann Handley
"Recovery" and "rehab" seem to be theme of the week around year. Time was when was all the digitally addicted had to struggle with. But that was a dog's year ago. Now, there's Twitterholics, Second Life Obsessives, Facebook Fanatics. And it goes
To that end, the Staff at the Invitations ...
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by Roy Young
Yes, social networks are cool and great fun. But how can we marketers use them to drive
This was the challenge posed to a dynamic panel of representatives from , , and , and wow did they deliver. A skeptic up until today, I am now convinced this new world ...
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by Roy Young
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by Lewis Green
Anyone who knows anything about me knows that I love to talk. I love it most when there are a group of us discussing something provocative, almost anything will
Now, here's what's bugging me. Monday my post Unaffected by Bad ran here and it resulted in a wonderful conversation and ...
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by Ted Mininni
"Blogging is intellectual prototyping."
--Roger Martin, dean of the Rotman School of Management, University of
How's that for a quote? From a very influential thinker in a very good B-school yet. This appeared in Business Week's Innovation section, on Bruce Nussbaum's design on October
Bruce's comment under the "You put ...
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by Lewis Green
Because I am in the biz, I like to think that I am unaffected by marketing, particularly the advertising wing. Wrong! The I am unaffected by bad marketing, which I think is best represented by much of today's
Don't blame the creatives. They are just as innovative as before. Blame ...
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by Andrea Learned
Party events and pink marketed to young women seem to get a lot of attention, but they aren't the only ones buying. Young men are starting to embrace shopping, as
They are looking for the latest and they want to look good, of course - but they'd still like the ...
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by Paul Williams
There is an agricultural practice farmers use called "fallow field farming." It is the method of planting nothing at all to allow fields time to replenish, rejuvenate, and regain fertility. I got to thinking... this practice of waiting a season to allow for replenishment is exactly what some businesses could ...
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by Jill Griffin
My loyalty work has me thinking a lot these days about "customer credit" and how firms can best get the customer credit they're due for the hard-fought value they
Bottom line, it's tough out there. The market has a long memory and old perceptions die hard. Just ask the U.S. ...
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by Drew McLellan
I recently received an e-mail from one of my Marketing readers. I think the honest fear he expressed is one that most of us had entertained more than once. With his permission, I'd like to share it with you and get your
Here's a paraphrased version of what he AM ...
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by David Reich
The concept is noble and egalitarian -- Citizen Journalists. Anyone and everyone reporting news and feeding into some vast system that collects and disseminates it for all to
We already have that in the web and, in particular, the blogosphere. Those of us who blog are Citizen
A few months ...
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by Paul Dunay
Eduardo and I met up at the MarketingProfs at the beginning of October. I really liked his approach to using thought leadership in the positioning of the Enterprise Division of
As global marketing VP, Eduardo controls the marketing for all of Motorola's enterprise B2B products worldwide. So naturally I wanted ...
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by Josh Hallett
If you are my age, then you know where the last part of that title comes from (inconceivable!). If not, ask around.
What does the word conversation mean to you and to your
We say the word conversation quite a bit in the social media world. But like some words, ...
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