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Unless you're part of the House of Saud, who really books a $30,000 a night room? Brian , the marketing director for the Four Seasons, New York, says there's a small but growing number of super-wealthy globetrotters willing to pay such lofty sums. "Perhaps more than most people realize," he ... more

If you were wondering where does Social Media Marketing fit into the classic "4 Ps of Marketing" model, check this out. Traditional 4 Ps of Marketing encompass Product, Price, Place and Promotion. Social Media as well as social networking sites enable the Promotion aspect, especially the Word of Mouth part ... more

In answer to the question, "Can one earn a living blogging?" we turn to Chloe Spencer, my teenage daughter, who recently presented her blogging-for-profit story at the Professional Ways and session at the BlogHer conference to an audience of passionate bloggers, business professionals, and savvy SEO acolytes. The focus of ... more

With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A key question confronting marketers is, "Should marketing and the marketing budget be managed for the long-term or the short term?" Your answer probably ... more

"When the going gets tough, the tough get going." Dell has lost significant PC market share to Hewlett-Packard over the past few quarters, so according to industry analysts, Dell has wisely decided to focus on small business users–one of the company's Enter in Vostro–desktop computers, printers and monitors designed with ... more

The Daily Fix has served as an outlet for many bad customer service stories. And every once in a while, we toast the companies who are doing things right. (Basic psychology - reinforce positively to maintain desired behavior.) Here's a sample of one CEO who's making the grade - and ... more

Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald's-branded products taste better than its unbranded (but identical) counterparts. This "revelation" is supposed to make us think that McDonald's is evil because their marketing is responsible for making ... more

Get Ready For The Next Hundred is the theme of Chrysler's new advertising . Chrysler itself is revving up by launching a social media initiative that includes a multiple author blog - Voices of , vlogs distributed on YouTube and In our email interview Jackie Headapohl, Editor of Voices of ... more

MarketingProfs is holding its 2007 B2B Forum this October 1 and 2 at the swanky Renaissance Chicago Driving What's New, What Works, and What ." It's a top-shelf program .... I know, because I was one of those who planned it .... and I hope to see you there. Let ... more

If your users generate content, what's the role of the professional web writer?Is an online copywriter or web writer any longer relevant for a site that generates a lot of its content through user contributions? Nick thinks so. In fact, he says that the job of the web writer becomes even ... more

PowerPoint recently (and quietly) celebrated its 20th birthday. Why do some people love it while others passionately hate it? And how can we learn from its strength and its limitations, to be better and more effective communicators? more

As creator and host of a podcast called Marketing for , I interview many thoughtful guests. One of the recent interviews I did was with David Meerman who wrote a book called The New Rules of Marketing and . For this podcast, I asked David Scott to give listeners his ... more

My friend Valeria recently ran a post here at the that made me think, always a good thing. Called Why Let Friendship Get in the , Valeria shares Over the years, I had a couple of instances in which hiring a third party to do a job who was also ... more

On the death of blogging are greatly exaggerated. While I am distracted, fascinated, and constantly learning from my daily involvement with and , among other networks, I am not about to give up daily blogging. And at the C-level, a lot of companies are finally accepting blogging. Blogging has legs, ... more

Part of the fun of my very occasional tequila drinking experience in college was joining the guys to really... shall we say, "celebrate," before I went back to my usual boring beer. Even though I get a headache just typing this post about tequila now, it was very interesting to ... more

Seems the big "aha!" has finally occurred. Jim Lentz, executive vice president for Toyota Motor Sales U.S.A., told industry leaders gathered in Traverse City for the annual Management Briefing Seminars that auto companies must do more to improve the customer experience in " in this . The big Consumers dread ... more

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As if being a parent weren't already laden with worries and Parental controls on the television and internet don't hold a candle to this summarizing a massive recall by Mattel toys. They recalled almost 1 million Chinese-made toys because they may contain lead. Eighty-three types of toys are on the ... more

Early this month, another CEO bit the dust. The forced of Commerce Bancorp Vernon Hill were the business arrangements between various members of the Hill family and the company. Bank regulators caught up with those various interests and decided that enough was enough. If you think that these considerations are ... more

We marketing and business consultants provide our clients lots of smart advice, and when they use that advice we brag on their intelligence. When they don't, we predict their failure. This past weekend I spent some time thinking about that and decided to check myself and my marketing firm out. ... more

I read an interesting about how South Africa is attempting to curb the spread of AIDS by making condoms available to students. On the surface, the plan appears to be working, as the condoms are very popular with the intended But there's a twist, as many of the students aren't ... more

Now, it's a given that there has been a tremendous amount of buzz around social networking in the recent past. Among all other social media sites and components, social networking is not only the fastest-growing but is being touted by analysts as the "future of the portal" (via a Bear ... more

"It's not the car but the people I meet along the journey that I remember," Thomas Frank, creative director at MaxMedia said to me a few nights ago. We were party chatting at 's welcome-to-Atlanta bash. His words resonated with me. It was a flash of an idea that captured ... more

We all love social media ... we love the way that it connects us, the way we can interact with people both near and far, and to an extent, we even love the gadgety effects of the technology that drives it We have profiles all over the place, pictures, links, ... more