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- On the death of blogging are greatly exaggerated. While I am distracted, fascinated, and constantly learning from my daily involvement with and , among other networks, I am not about to give up daily blogging. And at the C-level, a lot of companies are finally accepting blogging. Blogging has legs, ... more
- Seems the big "aha!" has finally occurred. Jim Lentz, executive vice president for Toyota Motor Sales U.S.A., told industry leaders gathered in Traverse City for the annual Management Briefing Seminars that auto companies must do more to improve the customer experience in " in this . The big Consumers dread ... more
- As if being a parent weren't already laden with worries and Parental controls on the television and internet don't hold a candle to this summarizing a massive recall by Mattel toys. They recalled almost 1 million Chinese-made toys because they may contain lead. Eighty-three types of toys are on the ... more
- Early this month, another CEO bit the dust. The forced of Commerce Bancorp Vernon Hill were the business arrangements between various members of the Hill family and the company. Bank regulators caught up with those various interests and decided that enough was enough. If you think that these considerations are ... more
- We marketing and business consultants provide our clients lots of smart advice, and when they use that advice we brag on their intelligence. When they don't, we predict their failure. This past weekend I spent some time thinking about that and decided to check myself and my marketing firm out. ... more
- Now, it's a given that there has been a tremendous amount of buzz around social networking in the recent past. Among all other social media sites and components, social networking is not only the fastest-growing but is being touted by analysts as the "future of the portal" (via a Bear ... more
- More men are buying female-targeted skincare, beauty products and treatments, according to . These guys are the brave They need to be bold enough to stand at the department store make-up counter or peruse the night creams in the drugstore aisles - both very female So, what's a guy to ... more
- As a design consultant with deep roots in the toy and entertainment biz, I'm always interested in studying new business launches by industry wunderkinds. –a new toy retail and entertainment concept all in one enables boys to build do-it-yourself, customized model cars–is one of those businesses that are well worth ... more
- What is the most important asset in your organization? Your infrastructure? Your highly trained people? A specialized tool you've created? While any of these things might be your most important asset, it's important not to overlook the value of data in helping you create and achieve competitive Now I must ... more
- Are old-world retailers keeping up? You know, the ones that existed since the beginning of time? Like at almost 150 years old. Have they adapted to today's market demands and I can't speak from experience for all these older retailers, but I can share a Macy's experience from this week. ... more
Royal Canin Canada puts an enormous budget behind creating customized, breed-specific pet food. But many pet owners don't realize how much their dog or cat could benefit from a specially formulated food. By creating a loyalty email program targeted with information on specific breeds, Royal Canin was able to earn ... more- Answer these questions convincingly, and emerging media enters the big leagues of advertising. Writing in Ad Age last , Steve Rubel, Senior VP at Edelman's Me2Revolution practice and a thought-leading blogger and media strategist, writes that a metric to track "influence" is the holy grail for advertisers who are monitoring ... more
- Last week, I carried on a conversation that began with Joe announcing he would exchange sponsorship on his podcast for an iPod, about which Mack wrote a thorough examination of monetization vs. Today, I take a different view on the subject. One that should not be controversial but it might ... more
- As a marketing professional for more than two decades, I have seen the value that strategic marketing brings to a I have been very fortunate to work with many great product and professional service companies during my career from Apple Computer and Intel to Levi Strauss, Mayfield Fund, Goldman Sachs ... more
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