The Daily Fix has served as an outlet for many bad customer service stories. And every once in a while, we toast the companies who are doing things right. (Basic psychology - reinforce positively to maintain desired behavior.) Here's a sample of one CEO who's making the grade - and ... more

Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald's-branded products taste better than its unbranded (but identical) counterparts. This "revelation" is supposed to make us think that McDonald's is evil because their marketing is responsible for making ... more

Get Ready For The Next Hundred is the theme of Chrysler's new advertising . Chrysler itself is revving up by launching a social media initiative that includes a multiple author blog - Voices of , vlogs distributed on YouTube and In our email interview Jackie Headapohl, Editor of Voices of ... more

MarketingProfs is holding its 2007 B2B Forum this October 1 and 2 at the swanky Renaissance Chicago Driving What's New, What Works, and What ." It's a top-shelf program .... I know, because I was one of those who planned it .... and I hope to see you there. Let ... more

If your users generate content, what's the role of the professional web writer?Is an online copywriter or web writer any longer relevant for a site that generates a lot of its content through user contributions? Nick thinks so. In fact, he says that the job of the web writer becomes even ... more

PowerPoint recently (and quietly) celebrated its 20th birthday. Why do some people love it while others passionately hate it? And how can we learn from its strength and its limitations, to be better and more effective communicators? more

As creator and host of a podcast called Marketing for , I interview many thoughtful guests. One of the recent interviews I did was with David Meerman who wrote a book called The New Rules of Marketing and . For this podcast, I asked David Scott to give listeners his ... more

My friend Valeria recently ran a post here at the that made me think, always a good thing. Called Why Let Friendship Get in the , Valeria shares Over the years, I had a couple of instances in which hiring a third party to do a job who was also ... more

On the death of blogging are greatly exaggerated. While I am distracted, fascinated, and constantly learning from my daily involvement with and , among other networks, I am not about to give up daily blogging. And at the C-level, a lot of companies are finally accepting blogging. Blogging has legs, ... more

Part of the fun of my very occasional tequila drinking experience in college was joining the guys to really... shall we say, "celebrate," before I went back to my usual boring beer. Even though I get a headache just typing this post about tequila now, it was very interesting to ... more

Seems the big "aha!" has finally occurred. Jim Lentz, executive vice president for Toyota Motor Sales U.S.A., told industry leaders gathered in Traverse City for the annual Management Briefing Seminars that auto companies must do more to improve the customer experience in " in this . The big Consumers dread ... more

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As if being a parent weren't already laden with worries and Parental controls on the television and internet don't hold a candle to this summarizing a massive recall by Mattel toys. They recalled almost 1 million Chinese-made toys because they may contain lead. Eighty-three types of toys are on the ... more

Early this month, another CEO bit the dust. The forced of Commerce Bancorp Vernon Hill were the business arrangements between various members of the Hill family and the company. Bank regulators caught up with those various interests and decided that enough was enough. If you think that these considerations are ... more

We marketing and business consultants provide our clients lots of smart advice, and when they use that advice we brag on their intelligence. When they don't, we predict their failure. This past weekend I spent some time thinking about that and decided to check myself and my marketing firm out. ... more

I read an interesting about how South Africa is attempting to curb the spread of AIDS by making condoms available to students. On the surface, the plan appears to be working, as the condoms are very popular with the intended But there's a twist, as many of the students aren't ... more

Now, it's a given that there has been a tremendous amount of buzz around social networking in the recent past. Among all other social media sites and components, social networking is not only the fastest-growing but is being touted by analysts as the "future of the portal" (via a Bear ... more

"It's not the car but the people I meet along the journey that I remember," Thomas Frank, creative director at MaxMedia said to me a few nights ago. We were party chatting at 's welcome-to-Atlanta bash. His words resonated with me. It was a flash of an idea that captured ... more

We all love social media ... we love the way that it connects us, the way we can interact with people both near and far, and to an extent, we even love the gadgety effects of the technology that drives it We have profiles all over the place, pictures, links, ... more

Afrer a brief respite, I write today on the Huffington Post about marketing in the Age of Conversation, as well as about, well... The Age of ." Bottom It's time to let consumers dig your brand -- or not -- on their own Wander on over and leave a comment, ... more

"It's party time! This Thursday's online seminar is a cause for celebration around here, because it's going to be the 100th added to our library. To mark the occasion, we've got an important topic, a very special presenter, and a surprise for you at the end of the That was ... more

More men are buying female-targeted skincare, beauty products and treatments, according to . These guys are the brave They need to be bold enough to stand at the department store make-up counter or peruse the night creams in the drugstore aisles - both very female So, what's a guy to ... more

I heard a statistic today that the average consumer only visits seven Web sites on a regular basis.  So the prevailing "venture capital wisdom" (an oxymoron) dictates that if you have a Web site, you need to be one of those seven.  Evidently, we all have a #3300ff;" handful of ... more

As a design consultant with deep roots in the toy and entertainment biz, I'm always interested in studying new business launches by industry wunderkinds. –a new toy retail and entertainment concept all in one enables boys to build do-it-yourself, customized model cars–is one of those businesses that are well worth ... more

What is the most important asset in your organization? Your infrastructure? Your highly trained people? A specialized tool you've created? While any of these things might be your most important asset, it's important not to overlook the value of data in helping you create and achieve competitive Now I must ... more