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- Let me know about a Twit from concerning several evangelists for the V1, a three-wheeled alternative energy vehicle, organizing s and attacking a blogger that they felt painted their beloved V1 in a negative While this movement to "defend the honor" of the V1 no doubt made its evangelists feel ... more
- The increasing impetus to green up corporate modus operandi has companies scrambling to find ways large and small to protect the environment–and to position their businesses to connect with like-minded customers. Let's face it makes good business sense to do this, and it's the right thing to I've blogged about ... more
- Unless you're part of the House of Saud, who really books a $30,000 a night room? Brian , the marketing director for the Four Seasons, New York, says there's a small but growing number of super-wealthy globetrotters willing to pay such lofty sums. "Perhaps more than most people realize," he ... more
- If you were wondering where does Social Media Marketing fit into the classic "4 Ps of Marketing" model, check this out. Traditional 4 Ps of Marketing encompass Product, Price, Place and Promotion. Social Media as well as social networking sites enable the Promotion aspect, especially the Word of Mouth part ... more
- In answer to the question, "Can one earn a living blogging?" we turn to Chloe Spencer, my teenage daughter, who recently presented her blogging-for-profit story at the Professional Ways and session at the BlogHer conference to an audience of passionate bloggers, business professionals, and savvy SEO acolytes. The focus of ... more
- With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A key question confronting marketers is, "Should marketing and the marketing budget be managed for the long-term or the short term?" Your answer probably ... more
- "When the going gets tough, the tough get going." Dell has lost significant PC market share to Hewlett-Packard over the past few quarters, so according to industry analysts, Dell has wisely decided to focus on small business users–one of the company's Enter in Vostro–desktop computers, printers and monitors designed with ... more
- Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald's-branded products taste better than its unbranded (but identical) counterparts. This "revelation" is supposed to make us think that McDonald's is evil because their marketing is responsible for making ... more
- Get Ready For The Next Hundred is the theme of Chrysler's new advertising . Chrysler itself is revving up by launching a social media initiative that includes a multiple author blog - Voices of , vlogs distributed on YouTube and In our email interview Jackie Headapohl, Editor of Voices of ... more
- If your users generate content, what's the role of the professional web writer?Is an online copywriter or web writer any longer relevant for a site that generates a lot of its content through user contributions? Nick thinks so. In fact, he says that the job of the web writer becomes even ... more
- On the death of blogging are greatly exaggerated. While I am distracted, fascinated, and constantly learning from my daily involvement with and , among other networks, I am not about to give up daily blogging. And at the C-level, a lot of companies are finally accepting blogging. Blogging has legs, ... more
- Seems the big "aha!" has finally occurred. Jim Lentz, executive vice president for Toyota Motor Sales U.S.A., told industry leaders gathered in Traverse City for the annual Management Briefing Seminars that auto companies must do more to improve the customer experience in " in this . The big Consumers dread ... more
- As if being a parent weren't already laden with worries and Parental controls on the television and internet don't hold a candle to this summarizing a massive recall by Mattel toys. They recalled almost 1 million Chinese-made toys because they may contain lead. Eighty-three types of toys are on the ... more
- Early this month, another CEO bit the dust. The forced of Commerce Bancorp Vernon Hill were the business arrangements between various members of the Hill family and the company. Bank regulators caught up with those various interests and decided that enough was enough. If you think that these considerations are ... more