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- What customer behaviors drive bottom line profitability? While many firms, at best, muddle around this KNOWS! Stellar data analyses has shown the bank that its mortgage customer is THE "gravy train" reports that the typical BofA mortgage customer will eventually have an astonishing six BofA products (credit card, debit card, ... more
- Last week, I delivered an overview on the social media universe to a client entitled Social Media University. During the conversation about social networking, one of the executives asked me for my opinion of whether or not they ought to consider starting their own channel or network on one of ... more
- Peter , President of Adaptive , asked this question in his presentation to the Minnesota Interactive Marketing Association ) last And, like any good presenter, Merholz strung us along before providing his Is it "Can't live without Is it "never Is it "highly The highest compliment a product can receive ... more
- A new report from promises to track the readership for blogs, both popular and obscure. The report, entitled Conversational Media , according to ComScore comes from working with Federated Media Publishing, which sells advertising on many existing The report could go a long way toward validating the use of advertising ... more
- A colleague sent this video around to his network today, calling it a "brilliant use of video" explaining a relatively boring product -- Google And I totally agree. Yet it's not "brilliant" because it's especially creative. It's brilliant because it introduces a very complex product and explains it very clearly, ... more
- Can we make assumptions about who feels most comfortable ordering or buying wine? At first glance, findings of a recent Harris Mondavi Private Selection point to a generation and gender gap, but I say - look a bit Damon Musha, the marketing director for that brand wisely made this point ... more
- "This happened once before, when I came to your No - The Beatles, "No Reply" from Beatles When asked to define social media, here is one way I have done "Social media is about effectively using online media to enable create conversation." Of course, the next question is usually "How ... more
- Finally! A terrific Business Week highlighted a potentially devastating problem in one of its recent articles, dubbed Feeling Trashed on the recently, and I just had to comment on The article's points, and its examples, can be summed up by this sentence at the end of the first "Smart companies ... more
- Yesterday's Wall Street reported Ikea To Pluck Ads Focus on Love of House to Combat Market . Smart move by The home-furnishings giant is hoping its "Home is the most important place in the world" campaign will help homeowners fret less about the effects of the housing slump and think ... more
- Here's how it plays out in many companies, state agencies and other entities today. The would-be client sends out a confusing, ambiguous document that suggests that they might be open to working with an outside vendor. They ask you to answer 328 questions and you must number them in the ... more
- What's the most common mistake companies make in crafting collateral? What are the keys to creating content that reflects a company's credibility? And how does a company stop talking about itself... and focus on its customers? Here, the author of "Writing Copy for Dummies" shares his insider secrets and ... more
- Senior managers don't take content seriously because people who write content don't come across as being serious. If content professionals want more respect, they need to present content as a science, not an I have spent most of my adult life writing content, or else advising people on how best ... more
- A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a Prada handbag. In an instant and through "the power of the glance," the hotelier decides these folks "look right" and are worth giving special attention. Unfortunately, this hotelier has probably ... more
- Few things are more important in life and in business than communications that are clear and concise. And, I think I can safely say, few things are more scarce in life and in business than those kinds of communications. That said, while few I know seldom have problems speaking, many ... more
- I have the opportunity to work with large companies in the implementation of their social media programs. Much of my most recent corporate work has been with 's Ken Kaplan, who is the broadcast and new media manager for Intel's Global Communications He and I have discussed lately how important ... more
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