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- Recently, I had a great conversation with Patrick Byers, President & CEO, Outsource , about ethical marketing. The subject is what brought us Although we live on opposite coasts, we believe that marketing and business must be built on a foundation of ethics and values and driven by authenticity. In ... more
- In this Marketing Over Coffee learn why your house list is the most important thing in your life, how to maximize profit with it, and how to email it, including Taguchi testing... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers ... more
- Hey, the University of Michigan's (UM) American Customer Satisfaction Index (ACSI) for the fourth quarter of 2007 just came out. And they revealed something that customers around the world all know. And that's that there is a disconnect between the service level and experience they have in a company's store ... more
- According to a recent in the San Francisco Chronicle, Clorox is introducing a green cleaning product line. Wow! Move over Clorox bleach and sibling brand, Liquid-Plumr. The Oakland-based Clorox company is obviously betting that its new Green Works line will have traction and compete with the likes of Seventh Generation, ... more
- General Electric's Mission Statement from 1981 through 1995 under CEO Jack Welch is described this way in Welch's best-selling book, "to be the most competitive enterprise in the world by being No. 1 or No. 2 in every market–fixing, selling, or closing every underperforming business that couldn't get Being competitive ... more
- About Marketing with Twitter, Google Docs for SEO, who are The Connectors and why you need them... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show length What ... more
- A new study by NYU has revealed that blog chatter about upcoming CD releases does more to increase CD sales than how many "friends" an artist adds on MySpace. But the findings also tap into the potential of embracing customer evangelists in industries other than Researchers at New York University's ... more
- Coca-Cola execs obviously know a good deal when they see one. Looking to expand its beverage brand portfolio due to flagging soft drink sales, Coke has acquired a share of Honest , according a recent Brandweek Coke has been moving in the direction and diversifying. Last year, the beverage giant ... more
- How to blog for SEO juice, some killer wordpress plugins, and a Super Bowl Ad wrap-up.... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show length Christopher Penn ... more
- You could continue applying veneer on your old marketing habits of driving the conversation, pushing promotions and controlling the messages - and think of ways to make what you do sticky. This is the old, company-centric way and it has no business in the new media environment. Or you could ... more
- How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Andy Sernovitz, with input from early participants like ... more
- Join the hosts of the MarketingProfs podcast Marketing Over for a discussion on all things marketing. John Wall will be leading one in a series of open discussions on whatever marketing topics you want to These sessions are and will be hosted on the video platform. ooVoo's software promotes (amongst ... more
- A short recent article in Progressive Grocer magazine that an upscale, independent grocery chain in California with eight stores, , has announced it will cease selling tobacco products this week. is another independently owned supermarket chain that has likewise committed to removing tobacco products from its According to Bill Andronico, ... more
- One of the best-kept secrets at MarketingProfs is the MarketingProfs Job . It doesn't have a sexy tag line, "Marketing Jobs for Marketing People." But then again, that kind of captures the essence, doesn't There were four new jobs listed there just yesterday, including the Director of Marketing for Penn ... more
- Joan Stewart recently posted to her WomenCorp site a list of top 10 tips for free . I definitely applaud Joan for creating this list, because the tips are terrific and entirely valid methods of building short-term Word-of-Mouth (WOM). But free publicity (or "some quick buzz" as the client usually ... more
- Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it's easier to implement functionally important applications without knocking on the CIO's door to ask permission. And it's great news for these aps from a speed and ... more
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