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- There's no doubt, our sense of smell is powerfully tied to memory recall. Now more than ever, scent technology is being used to reinforce the customer experience environment. But what happens when the experience fundamentals are missing and scent technology actually works to reinforce a bad customer I had an ... more
- The keys to transparent marketing include narrowing your focus and getting to know your customers intimately. Drive-through latte stands in the Seattle area are taking that to the bank. Says an AP contributed article on , there are now several chains with female baristas serving up coffee in The guys ... more
- Would you pay more for a diamond dug from the ground over a similar and sometimes more flawless diamond produced in a lab? Some marketers are betting you will. Welcome to "Gem There's a fight brewing between producers of lab-grown diamonds and diamonds dug from the ground–and marketing is in ... more
- Global small business owners know face-to-face meetings with international customers help cement quality professional relationships. But the practical aspects of planning international travel can be a bit of a maze. So how do you plan your trip? Where do you You can start from home on the Internet by checking ... more
- Recently, computer-generated TV ads have hit the airwaves depicting a baffled consumer wading through multiple pages of her monthly invoice from her financial services firm, questioning a number of fictitious-sounding fees. Ms. Consumer then whips her glasses off and gives her incredulous take on "You've got to be kidding me! ... more
- This past November, I gave for humor in marketing, one example of which was the Miller High Life "Man Laws" campaign (created by Crispin, Porter & , Miami). I am now sorry to report that the effort, though apparently popular and engaging for customers, did not result in the increased ... more
- Interesting article in Monday's Wall Street titled Candidates Face New Winning the Netroots which really highlights why the 2008 election is pointing towards a much greater use of online advertising in securing the White In summary, it talks about how the Democratic Presidential wanna-be list has to work the very ... more
- The Ocean Spray cooperative has been the subject of business school case studies in the recent past -- with good reason. Called a "paragon of manufacturing efficiency" by The Economist a while back, Ocean Spray could also be called a "model of marketing The cranberry had already had a long ... more
- A few days ago I was thinking about some of the 20th century's greatest advertising campaigns, trying to imagine what they would look like if launched in 2007. What would the Marlboro Man's MySpace page look like? And how many friends would he have? How many "Where's the beef?" video ... more
- In the last two weeks, I've heard from two global professional service firms about their desire to rebuild their marketing function. They've begun the process Selecting and interviewing a well-rounded group of senior leaders and influencers in order to determine what these internal clients want and In both cases I've ... more
- In yesterday's New York Book Review, Joe Queenan wrote a hysterical about the glowing adjectives used to describe novels. The piece was "Astonish Queenan describes, with much humor, how he currently buys only books that have the word "astonishing" in the reviews as part of his self-screening process. A while ... more
- Even the most innovative, out-of-the-box (man I hate that phrase) ads aren't pushing sales anymore. Let me back I'm sure that by now you've seen those different Volkswagen where the people are just driving along talking about random things and suddenly get in an accident? The first time I saw ... more
- Companies deliver customers a defaulted, unplanned experience... THEN Why don't they like us The truth the experience many of you are delivering to your customers today is likely a blueprint of your organization Think about it. Sales does their own thing, then marketing. Service is not connected, and of course, ... more
- A question that is asked of me often is "How do I develop trust in the global marketplace?" Nobody knows this topic better than Dr. Marsha Firestone, founder and president of the Women Presidents' Organization (WPO), a nonprofit membership organization of women presidents running multimillion-dollar "Recently, we celebrated five very ... more
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