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- Writing the second part of this post was hard. Not because I didn't know what I wanted to say, yet because the need to summarize it into a readable blogpost meant leaving out important Still, I've tried to highlight how marketing as a function can help organizations the challenges described ... more
- Just read an interesting article in the July 23rd issue of the International Herald France driven to (gasp) market and I think it merits In the , author Eric Pfanner begins by citing that although vintage French chateaux wines are commanding record places in the marketplace, the average French winemakers ... more
- Blogging doesn't get marketers to the executive suite and won't keep them What elevates the influence and business impact of marketers is driving the CEO's agenda for top line and bottom line growth. A blog, regardless of how widely read, is unlikely to deliver revenues and profits, neither in the ... more
- Once upon a time, sex was unmentionable among polite Now the subject is inescapable. Topics that were once confined to discreet, brown-paper packages are now fodder for afternoon talk shows and supermarket aisle women's In fact, just a few years ago, my jaw hit the tabletop when I found an ... more
- There's only one existential retail question that's tougher than "debit or credit?", and that would "Did you find everything that you're looking I was at Staples recently, late afternoon, and I was tired. A guy rushed into the store and asked the employee at the cash register, "Can you tell ... more
- I was reading in magazine that Ian Schrager, who created the first truly trendy and chic hotels, is pulling a Madonna (reinvention) on He's now spearheading a project he's calling "the antithesis of hip." It's a completely redone Gramercy Park Hotel that won't resemble the hotels we have come to ... more
- Some people say Mary is scary. But I say there's a lot to Mary is not a "pat-you-on-the-back-atta-boy" kind of leader. As much as I need that kind of "parental encouragement" every now and then, being the corporate "mom" isn't her style of leadership. And that's the "real thing" her ... more
- It has been that Google will power XM Radio's commercials, giving AdWords clients the ability to target XM's customer base with As part of the deal, Google advertisers will have a simple, automated way to reach XM's millions of subscribers nationwide and XM will have access to Google's large and ... more
- These days, it's very fashionable to talk about things like Net Promoter , Touchpoint and Employees that Live the After all, we're -- once again -- finding out that it's the employees of the organization that ultimately define the customer's satisfaction with our products and So after spending a few ... more
- I have a penchant for corporate blog rankings Top 10 Corporate , Top 10 CEO ) and in the spirit of extending my trivia pursuit to Corporate Marketing Blogs, I decided to investigate the state of CMO ...(meaning blogs of C-level Chief Marketing Officers at corporations, agencies). The result was ... more
- Mary , the relatively new CMO of likes to talk about 10 primal "need states" (e.g., hunger and thirst, health and beauty, etc.) in understanding the triggers around a customer purchasing one of Coke's products, according to an interesting article I read in in this It's not anything new per ... more
- Our stellar customer service maven at MarketingProfs, Shelley Ryan, received a letter from a participant in a recent company event complaining about a typo in our collateral Shelley responded by saying, "Yes, this bugs me too. Have you ever read Eats, Shoots & The Zero Tolerance Approach to A brilliant ... more
- The weekly Top 25 Marketing list has become something of an institution in BlogLand. Every Monday morning, Mack Collier updates his list, and Top 25ers and wannabes flock to The Viral like kids to Santa's This week, MarketingProfs Daily Fix debuts on the Top 25 list, making it Christmas in ... more
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