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- Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a "handyman" to assist her with her blog. Of course, I was happy to The term "handyman" morphed into an even more descriptive one that subsequently led to Ann extending an ... more
- "Meshugana" is a Yiddish noun for a crazy person. Full of crap. That's how Gary Vaynerchuk described himself as the Digital Mixer lunch keynoter today. The highlight of day two of the MarketingProfs conference, Vaynerchuk told us that word-of-mouth is changing. Spend time in social media space and our friends ... more
- I'm at the MarketingProfs Digital Mixer in Phoenix, where Arianna Huffington just completed her lunch keynote entitled, "Changing the Brave New World of the 'New How Technology is Changing the Way We Think, Learn, Play, Work and Vote." Before I continue, let me say what a dynamic and brilliant woman ... more
- Here are some key takeaways from a session on keyword research at the MarketingProfs Digital Marketing Don't assume you know the correct keywords to optimize your You want customers, not visitors, to your site, so discover how your target market searches for your One way to do this is to ... more
- Our session on what customers think about your email campaigns began with an interesting graph noting that 21 percent of people report permission-based email as spam. Here are the reasons they hit that dreaded 43 percent -- sender name or email 38 percent -- email 35 percent -- subject 20 ... more
- Rohit –one of my favorite bloggers–kicked off our Digital Marketing Mixer with his advice for getting the most ROI out of a Have a Tell your story in a few brief words–Bhargava's is that "personality matters." How do you describe yourself during a 30-second Meet your rockstars. Sometimes it's tough–they ... more
- As one of the original employees, Guy Kawasaki is well-known as an entrepreneur in the technology and internet space. More recently, he's become a publisher, too, founding the rumor reporting site in 2007 (it was purchased in June by NowPublic) and most recently, , an aggregator of "all the top" ... more
- A in Advertising Age put forth an interesting re-branding proposition. The "Tampa Bay Rays Get a P&G-Style Makeover," caught my eye. After all, it focuses on pro sports as well as brand revitalization. What's not to Of course it helps that the Tampa Bay team has an in-house marketing guru, ... more
- Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT are available to companies, but what else can businesses do to become more green? BearingPoint is searching for some new thinking on the We launched a contest ... more
- A survey of 600+ members conducted this past week reveals that the majority of marketers have already started adjusting plans and budgets for 2009 as a result of the financial The MarketingProfs survey raises two important But first, some details from our * The majority of marketers are already making ... more
- Have you ever wondered about the real people who run the biggest corporate blogs? We're sitting down with a few to get their thoughts about the broader issues and landscape of social media at the corporate Today's Q&A is with Lindsay , Public Relations and Social Media Manager for Describe ... more
- Now that green products and organics, have made their way into the mainstream, gaining widespread acceptance, are Fair Trade Certified products Hard to say. However, Fair Trade products are increasingly being added to retail assortments and many marketers feel this is the next logical step in sourcing and supporting socially ... more
- With all the hype and rallying going around these couple topics, there's a lot of misconceptions on what they relates to environmental and biological health Social relates to taking or refraining from action that promotes or protects the well-being of individuals, communities, and nature whether the party's relationship to recipient(s) ... more
- Yet another week that promises to be chock full of politics is upon us. But this week is different... because this week ends on an opening. That's right, Oliver Stone's much-hyped film that comically chronicles George W. Bush's rise and fall, launches this From the movie's official Web , the ... more
- As we bemoan the economy and head into year-end, I sense an undercurrent of a new gender trend in Men are getting comfortable with the opportunities to walk a less linear path toward their purchase decisions, and more men's brands are leveraging two strategies that have been so successful with ... more
- Multi-tasking and constant use of internet, video games and "always-on" technologies may be rewiring our brains in unintended ways. By clicking and skimming our way through the internet we could be losing our ability to concentrate and contemplate–in a sense, training our minds to be more like a computer. Is ... more
- A very interesting recently appeared in Advertising Age. "Will All-in-One Products End Their Reign?" discusses the recent trend of many CPG companies, Procter & Gamble included, to launch and market "complete You Tide Total Care laundry detergent, Downy Total Care fabric softener, Olay Total Effects and Crest Complete were a ... more
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