Here are the highlights of a Panel at the Media Convergence * Jeff Hayzlett .... Chief Business Development Officer, Eastman * Russ Klein .... President Global Marketing Strategy, Burger * Nicholas Utton .... CMO, E-Trade Role of the CMO faces evolution and reinvention unlike any of the peers of the ... more

Running a corporate social media program doesn't always mean "start a blog." It starts with listening to the conversation that already exists about your brand, and responding to comments in other blogs or on Have you ever wondered about the real people who run the biggest social media programs? We're ... more

Mathematical modeling is helping companies across the globe forecast more accurately, optimize supply chains, assess risk, and keep customers from churning to competitors. However, recent market conditions (i.e. credit crisis) have shown that while models can provide an "air of certainty", solely relying on them for complex decision making can ... more

Wow, talk about green branding, transparency, cause-related marketing, and providing value. After exploring the Show the World What's campaign by Seventh , I'm in real awe of their efforts. The website consists of the following Create A List the ingredients that define who you are, select a tree shape, and ... more

This is from John Strattion, EVP and CMO of Verizon Communications, in his keynote speech at the Media Convergence Audience fragmentation has made media planning a much more complex process .... $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending Since 1985 the number ... more

Eight years ago, in the spring of 2000, a company I co-founded called ClickZ held a two-day on email marketing at the Charles Hotel in Cambridge, MA. This guy from Yahoo, Seth , had just written a book called Permission , and email as a marketing strategy was shiny-new and ... more

Free is not a benefit. It's a feature. We think it's a benefit because we know what we offer has value. It benefits from our experience and it's designed to get someone to act on something. Yet our prospects and users have not discovered any of that This is a ... more

Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I ... more

We were sitting at our favorite restaurant bar, Frescos, on a typical packed Friday night. It's always a great place to enjoy Happy Hour and conversation with the always-friendly patrons. Normally, I avoid asking typical networking questions, such as what do you or where do you because most of us ... more

Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I think that companies are focused too much on the tools themselves, and not realizing that these ... more

Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a "handyman" to assist her with her blog. Of course, I was happy to The term "handyman" morphed into an even more descriptive one that subsequently led to Ann extending an ... more

We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when we're too close to things, we don't see them clearly," she says. So after writing your first draft, go for ... more

"Meshugana" is a Yiddish noun for a crazy person. Full of crap. That's how Gary Vaynerchuk described himself as the Digital Mixer lunch keynoter today. The highlight of day two of the MarketingProfs conference, Vaynerchuk told us that word-of-mouth is changing. Spend time in social media space and our friends ... more

I'm at the MarketingProfs Digital Mixer in Phoenix, where Arianna Huffington just completed her lunch keynote entitled, "Changing the Brave New World of the 'New How Technology is Changing the Way We Think, Learn, Play, Work and Vote." Before I continue, let me say what a dynamic and brilliant woman ... more

Here are some key takeaways from a session on keyword research at the MarketingProfs Digital Marketing Don't assume you know the correct keywords to optimize your You want customers, not visitors, to your site, so discover how your target market searches for your One way to do this is to ... more

Our session on what customers think about your email campaigns began with an interesting graph noting that 21 percent of people report permission-based email as spam. Here are the reasons they hit that dreaded 43 percent -- sender name or email 38 percent -- email 35 percent -- subject 20 ... more

Rohit –one of my favorite bloggers–kicked off our Digital Marketing Mixer with his advice for getting the most ROI out of a Have a Tell your story in a few brief words–Bhargava's is that "personality matters." How do you describe yourself during a 30-second Meet your rockstars. Sometimes it's tough–they ... more

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers .... but actually they Everything has a cost associated with it and email is no exception .... so this podcast focuses on how much lift in revenues and profits you can ... more

As one of the original employees, Guy Kawasaki is well-known as an entrepreneur in the technology and internet space. More recently, he's become a publisher, too, founding the rumor reporting site in 2007 (it was purchased in June by NowPublic) and most recently, , an aggregator of "all the top" ... more

A in Advertising Age put forth an interesting re-branding proposition. The "Tampa Bay Rays Get a P&G-Style Makeover," caught my eye. After all, it focuses on pro sports as well as brand revitalization. What's not to Of course it helps that the Tampa Bay team has an in-house marketing guru, ... more

Looking for a creative way to market your home? I received a call from a local NBC affiliate producer 12 ) asking for an on-air interview. He was looking for a response to a story about a Buckeye, Arizona homeowner wanting to raffle her home as a All the homeowner ... more

Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT are available to companies, but what else can businesses do to become more green? BearingPoint is searching for some new thinking on the We launched a contest ... more

A survey of 600+ members conducted this past week reveals that the majority of marketers have already started adjusting plans and budgets for 2009 as a result of the financial The MarketingProfs survey raises two important But first, some details from our * The majority of marketers are already making ... more

Don't get me I love with all my heart and soul. But this week, it started to get in the Earlier this week, I spent a day at the New Media . The event itself was a the content was solid, and I met , , and cemented a few ... more

Have you ever wondered about the real people who run the biggest corporate blogs? We're sitting down with a few to get their thoughts about the broader issues and landscape of social media at the corporate Today's Q&A is with Lindsay , Public Relations and Social Media Manager for Describe ... more