Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- A recent article in Packaging Digest, Food for ," divulged that one of the world's largest packaged food suppliers, ConAgra, has shifted its position from one of compliance with environmental programs and sustainable packaging initiatives to one that is proactive. This shift is noteworthy and very ConAgra's position has far-reaching ... more
"When it comes to website copywriting, design and development," says Rick Sloboda of Webcopyplus, "simple is always better." While an overly complex site will do nothing but confuse and frustrate many of your customers, a straightforward approach makes it easier for them to: Find answers for ... more
Some businesses opting for digital instead of print do it because they've gone green. Others want to harness the internet's speed, reach, and other capabilities. The rest like the convenience of online or have some other strategic purpose that points them that way. But it might pay to slow down and ... more- Most telecommunication companies now have the ability to assign the latitude and longitude of a mobile handset via technologies such as GPS and Wi-Fi. With these technologies a whole host of location based services and applications can now accurately find both people and However, the ability to track individuals in ... more
- Most of the posts about social media have been from the writer's point of view, articulating tips and tactics for promotion, "thought leadership," "enabling conversations," "engaging customers," I think it's time we take a hard look at social media from the other side of the relationship -- from the reader's ... more
- A short Supermarket article recently caught my eye concerning a new interactive initiative undertaken by Price , a Schenectady New York-based grocery chain. "Price Chopper Adds Interactive Recipes to Website." At first blush, it doesn't look like a big deal... but read "Working with Webstop, Tarpon Springs, Fla., Price Chopper ... more
- By Linda What can you say using only 140 characters? Actually, quite a bit, though you wouldn't know it from the recent print media coverage of Twitter, the social networking tool that delivers user updates in 140 Except for a few tech-savvy individuals, this group seems to be in the ... more
- As many of you know, my long-term relationship with , where, among other things, I wrote and edited The Talent , has come to an amicable if somewhat tearful (hey, I'm not made of stone) end. In other words, this hyperbolically hot-wired SMexpert (that's "social media expert," if you have ... more
- We watch a commercial of a four-year-old take a digital photograph, upload it to her computer and then email it to her parents. If you're moderately technical parent, then your kids probably do this all the You'd see this commercial and think, "These people are like us," and you'd feel ... more
- Terrible times for marketing and public relations professionals. Hoards of us are on the street, or more accurately, hunched over our computers, emailing everyone we may know for a job lead. It is thankless, ego-deflating work and, worst of all, it pays absolutely I'm part of those job-seekers. My days ... more
- Going the extra mile is seemingly missing in today's business world; from a company's customer support, team meetings, campaigns, and even client calls. We've seen examples where companies have taken that extra step to help their customers, thus creating a resounding positive word-of-mouth around that brand. So, why don't more ... more
- Blame for the global financial crisis has been cast upon government leaders, bankers, home owners, and quantitative analysts. In fact, mathematical models and formulas such as Black , Gaussian , and have received particular attention as culprits in this financial And while these financial models had flaws, a more egregious ... more
- Smaller, lighter packaging generally raises red flags with consumers. It usually signals they're getting less product for their money... instead of the steady, insidious price hikes which also cause consternation in a down economy. But I'm here to tell you that this isn't necessarily Some manufacturers have steadily worked to ... more
- Everyone is about bold . However, many are focusing on what I believe to be of lesser importance, the execution -- the "widget" that sits in the upper left-hand corner of the browser with links that point to places where Skittles has a Flickr, YouTube, Wikipedia, Facebook, While the this ... more
- No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound using SEO, Blogging and Social So the game is changing right before our eyes! If ... more
- OMAHA, NE - Well, it's Warren Buffett's annual letter to of Berkshire Hathaway. While you can read for Mr. Buffett's sober predictions of the economy being "in shambles throughout 2009 - and, for that matter, probably well beyond," job seekers can learn something about how to create real value for ... more
- A perfect storm has converged on the bottled water business. I've been watching this unfold for some time now, and a recent Business Week article dubbed, Bottled Waters Lose Their , confirms recent Why have bottled water sales that rose so meteorically, fizzled out? That perfect bad press about bottled ... more
MarketingProfs uses single