Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- Going the extra mile is seemingly missing in today's business world; from a company's customer support, team meetings, campaigns, and even client calls. We've seen examples where companies have taken that extra step to help their customers, thus creating a resounding positive word-of-mouth around that brand. So, why don't more ... more
- Blame for the global financial crisis has been cast upon government leaders, bankers, home owners, and quantitative analysts. In fact, mathematical models and formulas such as Black , Gaussian , and have received particular attention as culprits in this financial And while these financial models had flaws, a more egregious ... more
- Smaller, lighter packaging generally raises red flags with consumers. It usually signals they're getting less product for their money... instead of the steady, insidious price hikes which also cause consternation in a down economy. But I'm here to tell you that this isn't necessarily Some manufacturers have steadily worked to ... more
- Everyone is about bold . However, many are focusing on what I believe to be of lesser importance, the execution -- the "widget" that sits in the upper left-hand corner of the browser with links that point to places where Skittles has a Flickr, YouTube, Wikipedia, Facebook, While the this ... more
- No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound using SEO, Blogging and Social So the game is changing right before our eyes! If ... more
- OMAHA, NE - Well, it's Warren Buffett's annual letter to of Berkshire Hathaway. While you can read for Mr. Buffett's sober predictions of the economy being "in shambles throughout 2009 - and, for that matter, probably well beyond," job seekers can learn something about how to create real value for ... more
- A perfect storm has converged on the bottled water business. I've been watching this unfold for some time now, and a recent Business Week article dubbed, Bottled Waters Lose Their , confirms recent Why have bottled water sales that rose so meteorically, fizzled out? That perfect bad press about bottled ... more
- As the United States Air Force (USAF) seeks to maintain competitive advantage in the skies, it has rolled out a technological marvel–the F-22 . Indeed, the F-22 takes advantage of the latest in technology to help its pilot's process battlefield information quickly and make decisions faster. What does this advanced ... more
- Okay. Now that I have your attention, let me rephrase the title Why all strategies and tactics fail to maximize results in yesterday's and today's marketing environments. It's about the corporate culture and until that is fixed, marketing, sales and customer service will fail to communicate and connect with most ... more
- The professional golf circuit is desperately seeking sponsors, and that is no surprise in this economy. Still, hidden in the profile of that industry's core consumer, there may be a helpful clue. Consider what Carl Prine wrote in a recent Pittsburgh The typical follower of both the male and female ... more
- Social media is changing many aspects of business from how we talk to our customers to how we listen to the people who make our livelihoods possible. Over that past several years, social media marketing has been elevated to a degree of credibility within public relations, marketing communications and customer ... more
- As newspapers continue their struggle to cling to life, might they turn to philanthropic sources for much-needed capital? I've been for a while, probably with misplaced optimism, about the future of newspapers, but this might be a A recent article in Online Journalism tells how newspapers and local broadcasters may ... more
- According to findings by the CMO Council, as reported in a recent article, CMOs "don't know how to use customer input to improve operations, products and processes." The study, "Giving Customer Voice More Volume" was based on a survey with about 500 senior marketer respondents from major Here's how the ... more
- You're redesigning your website. Fabulous! Who's taking care of the Yes, yes, of course, you need more intuitive navigation, and your design is tired and needs a facelift, but what about your content? In too many web redesigns, planning for content comes last, when it should come Users visit websites ... more
- "Won't this content that we're publishing be giving away too much to our or "Our customers are going to take this great information that we're publishing and use it to shop our Are two very common objections that I often hear when introducing an organization to Thought Leadership Marketing. They ... more
- You probably receive your fair share of pitches from vendors at work. Nothing wrong with pitches. A well-crafted pitch is brief, polite, and written taking the seat of the person who is going to read it. It should really answer the question "so what?" better than anything else you do. ... more
- The Academy of Motion Picture Arts and Sciences chooses the Oscar for the "Best Picture" each year based on a host of subjective criteria, including (I'm guessing) the quality of cinematography, the brilliance of the screenplay, and ethereal performances delivered by outstanding actors. Great stories beautifully told get Oscar This ... more
MarketingProfs uses single