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Michael Vick Partners with The Humane Society

by Elaine Fogel

Content
An oxymoron you say? Well, the former Atlanta Falcons quarterback - who got sent away for organizing a dog-fighting ring and has been conditionally reinstated by the NFL and cleared to play in October - will be working with The Humane Society of the on an anti dogfighting community-based program. ... more
All Marketers Are Not Created Equal

by Beth Harte

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Ignite Your Consumer-Dealer Sales with Dealer Ignition's Dealer Promotion Network

by CB Whittemore

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Do consumers recognize and seek out your brand? Do they buy directly from you or go through an independent dealer network? If the latter is your case, read Despite robust dealer relationships, I bet you lack the means of coordinating and synchronizing their promotions to coincide with yours. Consumers may ... more
The Best Brainstorming: Nine Ways To Be A Great Participant

by Paul Williams

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The Best Brainstorming:?Nine Ways To Be A Great Participant

by Paul Williams

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Forget Audience Segmentation .... Segment by Conversation!

by Paul Dunay

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Forget Audience Segmentation – Segment by Conversation!

by Paul Dunay

Content
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Via Rail Stays on Customer Loyalty Track by Apologizing Well

by Jeanne Bliss

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How a company reacts to adversity reflects the humanity of an and shows its true colors more than almost another situation it might encounter. Repairing the emotional connection well is a hallmark of companies we love. It makes us love them even Via Rail, Canada's national passenger rail network has ... more
How Retailers Are Teaching Consumers to be Disloyal

by Ted Mininni

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Zero Latency: The Next Arms Race

by Paul Barsch

Content
In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will begin to separate themselves from competitors. In a world where milli-seconds will make or break your company, how should you ... more
Email Marketing: Sent Does NOT Mean Delivered

by Valeria Maltoni

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Email Revenue Preservation = Real Revenue

by Stephanie Miller

Content
If you could go into your boss' office and say, "I can show an additional on the bottom line next quarter from our email marketing" wouldn't that be a good The fact is that many of us can make that promise–and deliver on it. Simply by doing all the things ... more
Social Media Won't Work if You Aren't Social

by Mack Collier

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Leads as Canaries in a Coal Mine

by Robert Lesser

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Poor quality leads and a broken lead process are warning signs that sales and marketing are not Over the years I have witnessed the intersection point between sales and marketing to observe many of these 'canaries'. Here are the top ten signs that sales and marketing are bold;" Wrestling in ... more
Why You Need to Build your Social Capital

by Paul Dunay

Content
So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based ... more
'Zappos and Amazon Sitting in a Tree...'

by Jeanne Bliss

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Hybrid Tactics of Social Media

by Toby Bloomberg

Content
What does social media mean to you? I've asked that question to hundreds of people and two words run through most people and . However, more frequently I'm noticing marketing campaigns that are being called "social media" where the relationship aspect is not to be Today when I walked my ... more
Starbucks Profit: Aided by Cost Cuts or Aided by Marketing?

by Dana VanDenHeuvel

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This Isn't Your Father's Publishing Model

by Tim McAtee

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I've recently joined MarketingProfs as Research Director and I'd like to offer some insight to anyone interested in my take on digital media. I have worked in digital media research my whole career, but my father started out as a reporter for Time Magazine back in the 70s and has ... more
Note to CMO: Creating Trance States

by Stephen Denny

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Ways to Spend your Social Capital

by Paul Dunay

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If you read the last two blog posts on Social Search could it be a Google and When is Amazon go , you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your ... more
At Campbell's 'In the Soup' Means 'In the Chips'

by Ted Mininni

Content
Executives are fond of iterating well-worn phrases that have become so overused, so trivialized, that they've been rendered meaningless. One of my "Our greatest asset is our employees." Wish I'd received a quarter every time I've heard that Having said that, the really smart companies take this very much to ... more
Chipotle's Hot Spot: The Vulnerability of Authenticity

by Andrea Learned

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Creating Buzz: It's the Message AND the Medium

by Stephanie Miller

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Chips For Humanity: How Frito-Lay Earns Market Share

by Jeanne Bliss

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I am intrigued by . Having not eaten a Frito for years, I must say that the endeavors of this brand compel me to once again munch a Two recent activities in particular are brilliant. Yes, of course, for the actions, but most importantly for the intent and motivation that ... more