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- Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the "permanent record" of a search engine. Fair or not, consumers now have the expectation ... more
- An oxymoron you say? Well, the former Atlanta Falcons quarterback - who got sent away for organizing a dog-fighting ring and has been conditionally reinstated by the NFL and cleared to play in October - will be working with The Humane Society of the on an anti dogfighting community-based program. ... more
- Do consumers recognize and seek out your brand? Do they buy directly from you or go through an independent dealer network? If the latter is your case, read Despite robust dealer relationships, I bet you lack the means of coordinating and synchronizing their promotions to coincide with yours. Consumers may ... more
- How a company reacts to adversity reflects the humanity of an and shows its true colors more than almost another situation it might encounter. Repairing the emotional connection well is a hallmark of companies we love. It makes us love them even Via Rail, Canada's national passenger rail network has ... more
- In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will begin to separate themselves from competitors. In a world where milli-seconds will make or break your company, how should you ... more
- Poor quality leads and a broken lead process are warning signs that sales and marketing are not Over the years I have witnessed the intersection point between sales and marketing to observe many of these 'canaries'. Here are the top ten signs that sales and marketing are bold;" Wrestling in ... more
- What does social media mean to you? I've asked that question to hundreds of people and two words run through most people and . However, more frequently I'm noticing marketing campaigns that are being called "social media" where the relationship aspect is not to be Today when I walked my ... more
- Executives are fond of iterating well-worn phrases that have become so overused, so trivialized, that they've been rendered meaningless. One of my "Our greatest asset is our employees." Wish I'd received a quarter every time I've heard that Having said that, the really smart companies take this very much to ... more
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