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- Best-selling author and Daily Beast Editor Tina is queued up to keynote this September's Digital Marketing World, and I couldn't be more thrilled about If you were a naysayer, you might be wondering what a writer and magazine editor might have to say to a room full of marketers. Well, ... more
- Several interesting research studies about consumer attitudes toward sustainable products and green packaging have been conducted recently. The Grocery Manufacturers Association conducted a study with Deloitte on the topic, "Finding the Green in Today's Sustainability Trends and New Shopper Likewise, IRI issued its own report with its findings CPG Marketing ... more
- We all do it. Regardless of how pragmatic, ego-less and open-minded we think we are, none of us are innocent here. We "satisfice." Satisficing is the reason your elevator pitch failed after the first ten seconds, your product positioning was met with glazed eyes in the market and your brilliant ... more
- Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the "permanent record" of a search engine. Fair or not, consumers now have the expectation ... more
- An oxymoron you say? Well, the former Atlanta Falcons quarterback - who got sent away for organizing a dog-fighting ring and has been conditionally reinstated by the NFL and cleared to play in October - will be working with The Humane Society of the on an anti dogfighting community-based program. ... more
- Do consumers recognize and seek out your brand? Do they buy directly from you or go through an independent dealer network? If the latter is your case, read Despite robust dealer relationships, I bet you lack the means of coordinating and synchronizing their promotions to coincide with yours. Consumers may ... more
- How a company reacts to adversity reflects the humanity of an and shows its true colors more than almost another situation it might encounter. Repairing the emotional connection well is a hallmark of companies we love. It makes us love them even Via Rail, Canada's national passenger rail network has ... more
- In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will begin to separate themselves from competitors. In a world where milli-seconds will make or break your company, how should you ... more
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