Marketing Articles: Content

Access thousands of our content online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

How Social Commerce leads to Advocacy-Based Marketing (ABM)

by Paul Dunay

Content
Every company today is headed for a Brave New World of eCommerce .... and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own ... more
The Best Brainstorming: Nine Ways To Be A Great Brainstorm Lead

by Paul Williams

Content
In the United States, there are over 11 million meetings each day. We sit through more than 61 meetings each month. Most agree at least half the time is wasted... That's 31 hours wasted each month. Multiply that by the number of attendees and their salaries and you've got some ... more
Are People Who Share Better to Have Around than Subscribers?

by Mark Goren

Content
Http://www.mpdailyfix.com/images/Two_bee-eaters_sharing_food.jpg more
Marketing via Facebook Pages

by Paul Chaney

Content
I've been on a Facebook marketing kick lately and have been reading Clara Shih's book The Facebook . I'm also eagerly awaiting my copy of Paul Dunay's Facebook Marketing For as I know it contains invaluable In this post I want to ask a question that pertains to Facebook. First, ... more
Optimistic Email Reporting May Be Depressing Revenue Opportunity

by Stephanie Miller

Content
Http://www.mpdailyfix.com/images/capturing_lost_revenue.jpg more
Time to Replace your Online News Room with Facebook!

by Paul Dunay

Content
Back in October of 2007 at a MarketingProfs I remember listening to a panel on how someone used a blog as their online news The panel was run by David and featured Todd Andrilik the director of marketing and PR, for Leopardo , who was using WordPress as a online ... more
Marketers, Your Data Awaits: Our Community-Developed Research Report Is Here!

by Christina "CK" Kerley

Content
Http://www.mpdailyfix.com/images/crowdsourcing2.jpg more
We Hear You! Why and How to Hire a Social Media Responder

by Michael Rubin

Content
Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the "permanent record" of a search engine. Fair or not, consumers now have the expectation ... more
Michael Vick Partners with The Humane Society

by Elaine Fogel

Content
An oxymoron you say? Well, the former Atlanta Falcons quarterback - who got sent away for organizing a dog-fighting ring and has been conditionally reinstated by the NFL and cleared to play in October - will be working with The Humane Society of the on an anti dogfighting community-based program. ... more
All Marketers Are Not Created Equal

by Beth Harte

Content
Http://www.mpdailyfix.com/images/4dogs_sit_in_row.jpg more
Ignite Your Consumer-Dealer Sales with Dealer Ignition's Dealer Promotion Network

by CB Whittemore

Content
Do consumers recognize and seek out your brand? Do they buy directly from you or go through an independent dealer network? If the latter is your case, read Despite robust dealer relationships, I bet you lack the means of coordinating and synchronizing their promotions to coincide with yours. Consumers may ... more
The Best Brainstorming: Nine Ways To Be A Great Participant

by Paul Williams

Content
Http://www.idea-sandbox.com/blog_images/brainstorm_graphic.jpg more
The Best Brainstorming:?Nine Ways To Be A Great Participant

by Paul Williams

Content
Http://www.idea-sandbox.com/blog_images/brainstorm_graphic.jpg more
Forget Audience Segmentation .... Segment by Conversation!

by Paul Dunay

Content
Http://www.mpdailyfix.com/images/multipleconvos.jpg more
Forget Audience Segmentation – Segment by Conversation!

by Paul Dunay

Content
Http://www.mpdailyfix.com/images/multipleconvos.jpg more
Via Rail Stays on Customer Loyalty Track by Apologizing Well

by Jeanne Bliss

Content
How a company reacts to adversity reflects the humanity of an and shows its true colors more than almost another situation it might encounter. Repairing the emotional connection well is a hallmark of companies we love. It makes us love them even Via Rail, Canada's national passenger rail network has ... more
How Retailers Are Teaching Consumers to be Disloyal

by Ted Mininni

Content
Http://www.mpdailyfix.com/images/shoppingcart0729.jpg more
Zero Latency: The Next Arms Race

by Paul Barsch

Content
In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will begin to separate themselves from competitors. In a world where milli-seconds will make or break your company, how should you ... more
Email Marketing: Sent Does NOT Mean Delivered

by Valeria Maltoni

Content
Http://www.mpdailyfix.com/images/ItalianMailbox.jpg more
Email Revenue Preservation = Real Revenue

by Stephanie Miller

Content
If you could go into your boss' office and say, "I can show an additional on the bottom line next quarter from our email marketing" wouldn't that be a good The fact is that many of us can make that promise–and deliver on it. Simply by doing all the things ... more
Social Media Won't Work if You Aren't Social

by Mack Collier

Content
Http://www.mpdailyfix.com/images/anti_social_butterfly.jpg more
Leads as Canaries in a Coal Mine

by Robert Lesser

Content
Poor quality leads and a broken lead process are warning signs that sales and marketing are not Over the years I have witnessed the intersection point between sales and marketing to observe many of these 'canaries'. Here are the top ten signs that sales and marketing are bold;" Wrestling in ... more
Why You Need to Build your Social Capital

by Paul Dunay

Content
So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based ... more
'Zappos and Amazon Sitting in a Tree...'

by Jeanne Bliss

Content
Http://www.mpdailyfix.com/images/zapposamazon.jpg more
Hybrid Tactics of Social Media

by Toby Bloomberg

Content
What does social media mean to you? I've asked that question to hundreds of people and two words run through most people and . However, more frequently I'm noticing marketing campaigns that are being called "social media" where the relationship aspect is not to be Today when I walked my ... more