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by Ted Mininni
MarketingProfs Daily Fix Blogger, Ted Minnini, discusses how the new Apple Tablet might be the next game changer for marketers.
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by Pete Savage
With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in January. A classic direct-mail package and a brilliantly simple strategy ...
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by Ann Handley
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by Ted Mininni
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by Elaine Fogel
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by Paul Barsch
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by Mike O'Toole
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by Ted Mininni
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by Ann Handley
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by Paul Chaney
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by Paul Chaney
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by Mike O'Toole
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by Drew McLellan
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by Paul Barsch
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by Ann Handley
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by Beth Harte
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by Beth Harte
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by Stephanie Miller
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by Lauren Fernandez
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by Ted Mininni
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by Beth Harte
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by Paul Barsch
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by Beth Harte
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by Ted Mininni
Despite this past year's disastrous repackaging effort by Pepsico for its top-selling Tropicana juice brand, it appears that Coca-Cola is poised to intro its own repackaged juice Minute Maid. Recent events might give some companies pause, but not the intrepid Coca-Cola. According to Coca-Cola, the refreshed packaging will enable the ...
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by Elaine Fogel
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How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail EffortWith Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in January. A classic direct-mail package and a brilliantly simple strategy ... more
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