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by Beth Harte
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by Ted Mininni
Despite this past year's disastrous repackaging effort by Pepsico for its top-selling Tropicana juice brand, it appears that Coca-Cola is poised to intro its own repackaged juice Minute Maid. Recent events might give some companies pause, but not the intrepid Coca-Cola. According to Coca-Cola, the refreshed packaging will enable the ...
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by Elaine Fogel
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by Leigh Duncan-Durst
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by Jeanne Bliss
Internet coupon site was up from a year ago on Cyber Monday. was up from last year. reported their traffic had increased by receiving nearly 16,000 visitors an
New entrant into the coupon arena, Groupon.com , where local merchants offer coupons that are realized when enough people go on line ...
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by Allen Weiss
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Get this: 8 in 10 smartphone users say they have trouble accessing content from their handhelds. What's more, they swear they'd spend at least $9 more per month on purchases if the products they wanted were easier to find. The stats come from a survey of both US and UK smartphone ...
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by Paul Chaney
Inc.com recently that 91 percent of Inc 500 companies are using social media in some
Not only are large corporations beginning to get social media, small businesses are as well. As a case in point, Austin, Texas, wedding and portrait photographer Dustin uses to effectively market his
For his wedding ...
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by Beth Harte
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by Lauren Fernandez
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by Beth Harte
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by Jonathan Kranz
I can't promise you that by following these suggestions you'll recover from bankruptcy or resurrect your business. But you can move on with dignity. And, sometimes, when your organization faces its darkest hour, choosing dignity may be the best, last business decision you can make.
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by Ted Mininni
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by Ann Handley
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by Beth Harte
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by Ann Handley
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by Paul Chaney
Ines Hegedus-Garcia is a real estate agent in Miami, Florida, who uses a number of social media tools to market her business. "I use a variety of applications to reach different groups of people," says Garcia. "Some inhabit one social network such as Facebook, for example, while others are active ...
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by Scott Swigart, Sean Campbell
Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees?
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by Mack Collier
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by Stephanie Miller
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by Ann Handley
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by Elaine Fogel
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by Ted Mininni
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by Paul Chaney
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by Paul Barsch
Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and processes. Success also ...
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