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- Ines Hegedus-Garcia is a real estate agent in Miami, Florida, who uses a number of social media tools to market her business. "I use a variety of applications to reach different groups of people," says Garcia. "Some inhabit one social network such as Facebook, for example, while others are active ... more
- Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and processes. Success also ... more
- Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and processes. Success also ... more
- Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and processes. Success also ... more
- Three people are dead and nearly two dozen hospitalized after participating in a sweat-lodge ceremony billed to help people "find a new vision for life." Behind the controversy and criminal investigation is James Arthur , a self-help guru I saw in action at one of his free seminars in Phoenix, ... more
- To compete effectively, professional firms need to ensure that marketing and sales are integrated into every function. But there are two big barriers getting in their way: how firms are structured and their existing culture, including the way they define the scope of marketing and sales. more
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