MarketingProfs blogger Paul Chaney offers questions to consider before planning your social media strategy. more

MarketingProfs blogger Ted Mininni shares the latest data of a national brand vs. store brand report. more

MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions video in which CitySearch EVP of advertising Neil Salvage discusses where small businesses get online all wrong. more

MarketingProfs blogger Paul Williams discusses various pricing strategies and innovations for boosting business. more

MarketingProfs blogger Christine Whittemore shares 10 tips for making sure your customers find your website. more

MarketingProfs blogger Ted Mininni discusses MillersCoors new product packaging. more

MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions interview of Laura Santos of Danskin discussing customer community. more

MarketingProfs blogger Paul Barsch discusses the link between smell and memory ... and how to make this work for your customers' experience. more

MarketingProfs blogger Veronica Jarski shares details about a Cross-Tab study regarding HR professionals and recruiters examining online presences as part of the hiring process. more

MrketingProfs blogger Jeanne Bliss shares the results of a study showing that 88% of wallets containing baby pictures are returned ... and how to use this fact to boost business. more

MarketingProfs blogger Ted Mininni discusses the secret to better customers service and tips from Paul Clinton of Everything Wine. more

MarketingProfs blogger Stephanie Miller discusses alarming news about spam. more

MarketingProfs blogger Paul Barsch discusses how tight interconnectivity can be the new risk to the global market. more

MarketingProfs blogger Abe Mezrich shares Marketing Obsession's interview with Avaya's Paul Dunay regarding inbound marketing. more

How can you articulate your ideas, qualities, and capabilities in ways that connect to, and engage, your communities? Messaging, or communicating with a rigorous focus on a system of key ideas, is a fundamental activity of strategic brand development and management. Disciplined messaging helps organizations engage in productive dialogues, especially ... more

MarketingProfs blogger Tim McAtee shares his thoughts about the ARF's 56th annual conference about rethinking normal. more

Age-old marketing How do you take a heritage brand and make it fresh, new and relevant for new generations of Campbell’s Soup Co. was founded in 1869. Few consumer brands have a longer heritage than Campbell’s condensed soups. Given its long history, Campbell’s has obviously done many things from developing ... more

MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions segment featuring Kodak CMO Jeff Hayzlett. more

MarketingProfs blogger Helena Bouchez shares tips from business coach and comedian Tim Davis. more

MarketingProfs bloggers John Wall and Christopher Penn share their Marketing Over Coffee podcast interview with Simon Sinek, author of "Start with Why." more

In a story in MarketingProfs this week, Claire Coyne asks How Can You Map Social Media to B2B As it happens, that question also maps nicely to this Thursday’s free on integrating social media into your B2B marketing mix. Featuring our own Roy Young with a panel of four B2B ... more

MarketingProfs blogger Ted Mininni discusses the growing success of Freshii and owner Matthew Corrin's desire to be the new Starbucks. more

You can have a great product or service, but unless you’re telling a good story on the web with interesting content, there’s a risk of being ignored. So says Captains of Industry in announcing the finalists for its Incredibly Boring Web Content Challenge. We'd love to get your vote! The ... more

MarketingProfs blogger Christina "CK" Kerley discusses how B2Bs need to formulate an action plan for the mobile market. more

MarketingProfs blogger Stephanie Miller discusses three new truths of email marketing and deliverability. more