MarketingProfs blogger Adam Needles discusses how and why B2b buyers are liars and how this affects demand generation. more

As marketing professionals, business owners, and salespeople, our livelihood depends in large part on our ability to communicate. And as we prepare for our next marcom project, marketing campaign, sales presentation, or public-speaking opportunity, we would do well to call to mind the lessons to be learned from Lincoln's masterpiece. more

MarketingProfs blogger Jeremiah Owyang discusses results from the Altimeter Report and how to measure your social media efforts through using business objectives. more

Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words on your Web page, writes Bill English in a post on The Marketing Technology Blog. So you need to make ... more

MarketingProfs blogger Helena Bouchez shares five insights into narrow positioning by business consulting firm ReCourses. more

MarketingProfs blogger Paul Chaney offers questions to consider before planning your social media strategy. more

MarketingProfs blogger Ted Mininni shares the latest data of a national brand vs. store brand report. more

MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions video in which CitySearch EVP of advertising Neil Salvage discusses where small businesses get online all wrong. more

MarketingProfs blogger Paul Williams discusses various pricing strategies and innovations for boosting business. more

MarketingProfs blogger Christine Whittemore shares 10 tips for making sure your customers find your website. more

MarketingProfs blogger Ted Mininni discusses MillersCoors new product packaging. more

MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions interview of Laura Santos of Danskin discussing customer community. more

MarketingProfs blogger Paul Barsch discusses the link between smell and memory ... and how to make this work for your customers' experience. more

MarketingProfs blogger Veronica Jarski shares details about a Cross-Tab study regarding HR professionals and recruiters examining online presences as part of the hiring process. more

MrketingProfs blogger Jeanne Bliss shares the results of a study showing that 88% of wallets containing baby pictures are returned ... and how to use this fact to boost business. more

MarketingProfs blogger Ted Mininni discusses the secret to better customers service and tips from Paul Clinton of Everything Wine. more

MarketingProfs blogger Stephanie Miller discusses alarming news about spam. more

MarketingProfs blogger Paul Barsch discusses how tight interconnectivity can be the new risk to the global market. more

MarketingProfs blogger Abe Mezrich shares Marketing Obsession's interview with Avaya's Paul Dunay regarding inbound marketing. more

How can you articulate your ideas, qualities, and capabilities in ways that connect to, and engage, your communities? Messaging, or communicating with a rigorous focus on a system of key ideas, is a fundamental activity of strategic brand development and management. Disciplined messaging helps organizations engage in productive dialogues, especially ... more

MarketingProfs blogger Tim McAtee shares his thoughts about the ARF's 56th annual conference about rethinking normal. more

Age-old marketing How do you take a heritage brand and make it fresh, new and relevant for new generations of Campbell’s Soup Co. was founded in 1869. Few consumer brands have a longer heritage than Campbell’s condensed soups. Given its long history, Campbell’s has obviously done many things from developing ... more

MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions segment featuring Kodak CMO Jeff Hayzlett. more

MarketingProfs blogger Helena Bouchez shares tips from business coach and comedian Tim Davis. more

MarketingProfs bloggers John Wall and Christopher Penn share their Marketing Over Coffee podcast interview with Simon Sinek, author of "Start with Why." more