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by Clay McDaniel
Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame and respond to the otherwise overwhelming flow of information.
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by Lynne Capozzi
Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers.
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by Paul Williams
MarketingProfs blogger Paul Williams shares some insights taken from Dunkin' Donuts most popular campaign.
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by Verónica Jarski
MarketingProfs guest blogger Elianne Ramos shares the implications and importance of Latina bloggers to marketers.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses Duane Reade's design changes.
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by Maria Pergolino
MarketingProfs blogger Maria Pergolino asks businesses to consider adding a Social CRM to their existing social marketing strategy.
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In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length.
That, he notes emphatically, is not how your email messages should look.
"In fact, you wouldn't read the words if that was ...
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by Ann Handley
MarketingProfs guest blogger Mike Crosson shares insights from his behavioral targeting expertise.
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by Steve Sponder
Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, here's a simple 10-step systematic process for formulating a content ...
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At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: It depends. "Look at it this way," he says. "I can pay $12 dollars to play eighteen holes of golf ...
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by Megan Leap
MarketingProfs blogger Megan Leap shares four tips from TechChat with LaSandra Brill.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses how businesses should consider participating more in the well-being of their communities.
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by Paul Williams
MarketingProfs blogger Paul Williams discusses how a business could have offered a better promotional offer.
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by Maria Pergolino
MarketingProfs blogger Maria Pergolino discusses how great B2B content not only converts, it also builds relationships. Check out these 4 effective ways to leverage content to build relationships.
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by Ted Mininni
MarketingProfs blogger Ted Mininni analyzes the pairing of Seventh Generation and Wal-Mart.
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by Stephen Denny
MarketingProfs blogger Stephen Denny discusses Eigen Values and how to make every touch-point count by using them.
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According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her own interpretation, until the final person receives a definition quite unlike the original.
"I'm sure the genesis was something like: Someone ...
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by Ann Handley
By guest blogger Marjorie Clayman, director of Client Development at Clayman
A lot of the content that marketers can find and reference these days aims to inspire, motivate, and educate. This article is a bit different. This article is for marketers who most sincerely want to fail. It’s for marketers ...
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by Megan Leap
MarketingProfs blogger Megan Leap shares the top three social media insights from the MarketingProfs #TechChat with Guy Kawasaki.
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by Stephanie Miller
MarketingProfs blogger Stephanie Miller discusses how email marketers can overcome the hurdles of new email filters.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo shares five vital skills that marketing employees should have.
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by Paul Barsch
MarketingProfs blogger Paul Barsch shares recent findings about how sadness makes shoppers spend more.
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by Miles Galliford
Since the Internet began, some 40 years ago, most of its content has been free to access. Today, that is still the case. However, paid content is one of the fastest-growing areas of Internet business, generating more than $15 billion in revenues in 2009 in the US alone. With so ...
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by CB Whittemore
MarketingProfs blogger Christine Whittemore discusses the reinvention of bus travel, now socially connected, cost-efficient and convenient.
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When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, though, for writers and editors. "Editorial staff," he continues, "have to apply sound SEO and online writing practices to every ...
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Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame and respond to the otherwise overwhelming flow of information. more
Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers. more
In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he notes emphatically, is not how your email messages should look. "In fact, you wouldn't read the words if that was ... more
Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, here's a simple 10-step systematic process for formulating a content ... more
According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her own interpretation, until the final person receives a definition quite unlike the original. "I'm sure the genesis was something like: Someone ... more
When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, though, for writers and editors. "Editorial staff," he continues, "have to apply sound SEO and online writing practices to every ... more
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