MarketingProfs blogger Veronica Maria Jarski shares a quick list of tips for refreshing your email writing skills. more

MarketingProfs blogger Carlos Hidalgo shares what B2B organizations can learn from the communication of happily married couples. more

MarketingProfs blogger Ted Mininni shares Friendly's ideas for launching express locations that are faster, friendlier and change customers' perception of the company as slow. more

The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. Demonstrating expertise, becoming an authority, providing "how-to" information, and speaking about subjects of interest or relevance to your market are a superb way of promoting or driving market engagement for ... more

MarketingProfs blogger Paul Barsch discusses how different cultures approach telling stories and why it's important to know your audience. more

MarketingProfs blogger Megan Leap needs your vote for the top 10 tips from #TechChat for a free virtual pass to SocialTech 2010. more

MarketingProfs blogger Paul Williams offers eight ways to classify ideas during a brainstorm, so you know which ones to pursue and which ones to abandon. more

MarketingProfs blogger Jeanne Bliss shares how TD Bank found a service magnet by using Penny Arcades and letting customers count on them. more

MarketingProfs blogger Ted Mininni discusses the new marketing campaign that sells the concept of baby carrots as junk food. more

Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter as effective as it could be? Consider this advice from Damian Davila, writing at the Idaconcpts blog, on creating e-news that ... more

MarketingProfs Elaine Vogel shares a marketing mistake she made. more

MarketingProfs blogger Maria Pergolino discusses how thinking like media companies help smart B2B businesses succeed. more

Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame and respond to the otherwise overwhelming flow of information. more

Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers. more

MarketingProfs blogger Paul Williams shares some insights taken from Dunkin' Donuts most popular campaign. more

MarketingProfs guest blogger Elianne Ramos shares the implications and importance of Latina bloggers to marketers. more

MarketingProfs blogger Ted Mininni discusses Duane Reade's design changes. more

MarketingProfs blogger Maria Pergolino asks businesses to consider adding a Social CRM to their existing social marketing strategy. more

In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he notes emphatically, is not how your email messages should look. "In fact, you wouldn't read the words if that was ... more

MarketingProfs guest blogger Mike Crosson shares insights from his behavioral targeting expertise. more

Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, here's a simple 10-step systematic process for formulating a content ... more

At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: It depends. "Look at it this way," he says. "I can pay $12 dollars to play eighteen holes of golf ... more

MarketingProfs blogger Megan Leap shares four tips from TechChat with LaSandra Brill. more

MarketingProfs blogger Paul Barsch discusses how businesses should consider participating more in the well-being of their communities. more

MarketingProfs blogger Paul Williams discusses how a business could have offered a better promotional offer. more