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The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy Graham. "The kicker?" writes Hal Licino at MarketingProfs. "By the time the reader read those 15 pages, they were so ...
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by Paul Barsch
MarketingProfs blogger Paul Barsch talks about producing something at the lowest cost of anyone else (comparative advantage) in order to win in the global marketplace and uses China as the prime example.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses the fierce competition between toy retailers during this holiday season.
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by Guest Blogger
MarketingProfs guest blogger Ian Greenleigh from Bazaarvoice shares tips for managing content for your corporate blog.
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by Helena Bouchez
MarketingProfs blogger Helena Bouchez shares web-development insights from an interview with Mark O'Brien, president of web-development company Newfangled.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski shares her five tips for how to have smooth, clear communications with freelancers.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses the recent Brandweek article about consumers' indifference towards eco-friendly products.
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by Dana VanDenHeuvel
MarketingProfs blogger Dana VanDen Heuvel shares tips for getting your business found easily by locals.
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by Alan Belniak
MarketingProfs Alan Belniak offers insights regarding the differences between true marketing and just advertising products.
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by Paul Williams
MarketingProfs blogger Paul Williams describes 21 traits that an excellent boss has---and offers explanations of why they are necessary to be a leader.
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by Guest Blogger
MarketingProfs guest blogger Tom Diederich shares tips from his newspaper days to help companies manage successful blogs.
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by Dana VanDenHeuvel
MarketingProfs blogger Dana VanDen Heuvel shares tips for boosting sales through social media this holiday season.
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by Steve Woodruff
MarketingProfs bloggers Steven Woodruff and Lisa Petrilli share the four critical steps they took for launching their successful #LeadershipChat tweet-up party.
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by Kimberly Smith
Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace.
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by Ted Mininni
Is high-fructose corn syrup, artificial vanilla and alkalized cocoa "natural"? Not so much. So why would Ben & Jerry’s label its ice cream and frozen yogurt as “All Natural”?
There’s no doubt the Ben & Jerry’s brand stands for environmental consciousness and social responsibility. These attributes have been inherent in ...
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by Paul Williams
When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the
As Morgan D. Jones writes in his book, The Thinker's 14 Powerful Techniques for Problem - "The aim of problem ...
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by Paul Barsch
With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services.
Yet, that’s exactly what happened leading up to the 2008 financial crisis where banks bundled shaky and suspect mortgage loans known as collateralized debt obligations (CDOs) and resold them to pension ...
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by Helena Bouchez
MrketingProfs blogger Helena Bouchez shares tips by LinkedIn black belt Mark Amtower about how to get found on LinkedIn.
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by Guest Blogger
MarketingProfs guest blogger Ted Diederich discusses the four Ws and an H for writing corporate blog posts.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how high fructose corn syrup wants to be known as corn sugar from now on.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo shares his five tips of what to keep in mind before you buy marketing automation.
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by Jeanne Bliss
MrketingProfs guest blogger Jeanne Bliss discusses how USAA's empathetic approach to customers consistently wins them business and accolades.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses Cream of Wheat's co-branding cereal with Cinnabon.
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by Paul Barsch
MarketingProfs Paul Barsch shares thoughts about how companies are listening to consumers' demands to know where and how products are produced.
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by Megan Leap
MarketingProfs blogger Megan Leap shares the top three tips from TechChat with Andrew Spoeth.
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The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy Graham. "The kicker?" writes Hal Licino at MarketingProfs. "By the time the reader read those 15 pages, they were so ... more
Is high-fructose corn syrup, artificial vanilla and alkalized cocoa "natural"? Not so much. So why would Ben & Jerry’s label its ice cream and frozen yogurt as “All Natural”? There’s no doubt the Ben & Jerry’s brand stands for environmental consciousness and social responsibility. These attributes have been inherent in ... more
With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services. Yet, that’s exactly what happened leading up to the 2008 financial crisis where banks bundled shaky and suspect mortgage loans known as collateralized debt obligations (CDOs) and resold them to pension ... more
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