Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. No wonder virtual engagement is on its way to becoming a key component of innovative companies' marketing mix. more

MarketingProfs blogger and Chief Content Officer Ann Handley shares a haiku about her favorite brand ... and one that she loathes ... and past of Powered's Aaron Strout writing challenge. more

MarketingProfs blogger Paul Williams shares relationship advice of his youth that applies to wooing customers today. more

MarketingProfs blogger Megan Leap discusses 7 ways for improving your landing page and getting visitors to convert. more

MrketingProfs blogger Ted Mininni discusses the results of a study IBM commissioned Braun Research and whether consumers care more about quality or low prices. more

MarketingProfs blogger Megan Leap shares four fantastic facts about mobile marketing gleaned from #ProfsChat With Christina Kerley. more

MarketingProfs blogger Carlos Hidalgo writes a letter from all B2B marketers to sale sin hopes of improving the relationship and promising a more unified front. more

MarketingProfs blogger Paul Williams discusses Starbucks recent decision to offer its beloved Christmas Blend as an instant coffee. more

MarketingProfs blogger Helena Bouchez shares the highlights and lessons from Ad:Tech NY 2010. more

MarketingProfs blogger Parag Prasad shares insightful tips about how to be a powerful, inspirational speaker. more

MarketingProfs blogger Elaine Fogel shares the results from NetProspex's Social Industry Analysis. more

MarketingProfs blogger Helena Bouchez discusses the seven triggers of persuasion and captivation in the context of business. more

The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy Graham. "The kicker?" writes Hal Licino at MarketingProfs. "By the time the reader read those 15 pages, they were so ... more

MarketingProfs blogger Paul Barsch talks about producing something at the lowest cost of anyone else (comparative advantage) in order to win in the global marketplace and uses China as the prime example. more

MarketingProfs blogger Ted Mininni discusses the fierce competition between toy retailers during this holiday season. more

MarketingProfs guest blogger Ian Greenleigh from Bazaarvoice shares tips for managing content for your corporate blog. more

MarketingProfs blogger Helena Bouchez shares web-development insights from an interview with Mark O'Brien, president of web-development company Newfangled. more

MarketingProfs blogger Veronica Maria Jarski shares her five tips for how to have smooth, clear communications with freelancers. more

MarketingProfs blogger Ted Mininni discusses the recent Brandweek article about consumers' indifference towards eco-friendly products. more

MarketingProfs blogger Dana VanDen Heuvel shares tips for getting your business found easily by locals. more

MarketingProfs Alan Belniak offers insights regarding the differences between true marketing and just advertising products. more

MarketingProfs blogger Paul Williams describes 21 traits that an excellent boss has---and offers explanations of why they are necessary to be a leader. more

MarketingProfs guest blogger Tom Diederich shares tips from his newspaper days to help companies manage successful blogs. more

MarketingProfs blogger Dana VanDen Heuvel shares tips for boosting sales through social media this holiday season. more

MarketingProfs bloggers Steven Woodruff and Lisa Petrilli share the four critical steps they took for launching their successful #LeadershipChat tweet-up party. more