Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ted Mininni
MrketingProfs blogger Ted Mininni shares how Crayola created the Liv line for girls outgrowing their crayons.
more
by Elaine Fogel
MrketingProfs blogger Elaine Fogel writes about the recently released National Media Survey of Radio Community Service Directors that indicates that radio media directors believe public service advertising is very or extremely useful.
more
Having a mobile app can make sense for a B2B company, says Jennifer Leigh Brown in a post at the B2B Insights Blog. "But there are key considerations when deciding between investing in a mobile application instead of designing a mobile website," she cautions. And when money is tight, you ...
more
by Ann Handley
MarketingProfs blogger Ann Handley introduces MarketingProfs vastly improved Digital Marketing World for 2010.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni discusses Method Laundry Detergent's new packaging and campaign.
more
by Lisa Petrilli
My first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be a Herculean task to keep up with responding to comments and tweets while balancing clients and life. The reality is ...
more
by Verónica Jarski
MarketingProfs blogger Veronica Jarski shares about how Blue Marble Ice Cream followed its dream to open an ice cream shop in Rwanda.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how less choices promote more sales by not overwhelming customers.
more
by Michele Linn
MarketingProfs blogger Michele Linn suggests four considerations before starting a new content marketing initiative.
more
by Paul Barsch
MarketingProfs blogger Paul Barsch provides the warning signs of contagion of your business.
more
by Verónica Jarski
MarketingProfs blogger Veronica Jarski shares how non-profit organization Craft Hope changes lives by linking crafters and causes by using networking tools and social media.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni shares the secrets of Wegmans' success.
more
by Stephanie Miller
MarketingProfs blogger Stephanie Miller discusses the importance of asking why for better business and customer relationships.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni talks about Ford Mustang's new advertising approach.
more
by Paul Williams
MarketingProfs blogger Paul Williams discusses the importance of music in business, either when shopping or on hold.
more
by Paul Barsch
MarketingProfs blogger Paul Barsch discusses how the health care industry is changing its look.
more
by Matthew Grant
MarketingProfs Blogger Matthew Grant offers helpful remedies for an ailing blog.
more
by Ann Handley
MarketingProfs blogger Ann Handley begin_of_the_skype_highlighting end_of_the_skype_highlighting begin_of_the_skype_highlighting end_of_the_skype_highlighting shares 30 lessons for B2B marketers at the B2B Forum 2010.
more
by Abe Mezrich
MarketingProfs blogger Abe Mezrich shares the latest video from Marketing Obsessions.
more
by Helena Bouchez
This post was written while sitting around the old horseshoe, waiting for Interactive Discussion Strategies for Making the Most of Your Tradeshow to begin. The session was led Bob president of marketing consultancy for The Cool Beans . Bob also is part of the MPB2B "pit crew" and is collecting ...
more
by Matthew Grant
My favorite sessionat the MarketingProfs B2B Forum was the "Case Study Swap Proven Success Stories Integrating Social Media into Overall Strategy." It was ably run by "CK" Kerley and was jam-packed with experience-based insights on social media integration.
Here's my Ron of Bloomberg kicked things off talking about their Business ...
more
by Helena Bouchez
MarketingProfs blogger Helena Bouchez writes the first in a series of posts from the B2B Forum 2010 and discusses SEO marketing.
more
by Lauren Fernandez
ROI is always interesting to hear various companies talk what they measure, how they measure, what is considered an actual return on investment. Marketers can put a target on their back when they discuss ROI and social measurement, and it’s easy to pick out when you don’t know what you’re ...
more
by Lauren Fernandez
MarketingProfs blogger Lauren Fernandez shares thoughts regarding success from the MarketingProfs B2B Forum.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni reviews the latest book by Chip and Dan Heath, "Switch: How to Change Things When Change Is Hard."
more
Having a mobile app can make sense for a B2B company, says Jennifer Leigh Brown in a post at the B2B Insights Blog. "But there are key considerations when deciding between investing in a mobile application instead of designing a mobile website," she cautions. And when money is tight, you ... more
ROI is always interesting to hear various companies talk what they measure, how they measure, what is considered an actual return on investment. Marketers can put a target on their back when they discuss ROI and social measurement, and it’s easy to pick out when you don’t know what you’re ... more
MarketingProfs uses single