MarketingProfs blogger Paul Barsch discusses how the health care industry is changing its look. more

MarketingProfs Blogger Matthew Grant offers helpful remedies for an ailing blog. more

MarketingProfs blogger Ann Handley begin_of_the_skype_highlighting     end_of_the_skype_highlighting begin_of_the_skype_highlighting     end_of_the_skype_highlighting shares 30 lessons for B2B marketers at the B2B Forum 2010. more

MarketingProfs blogger Abe Mezrich shares the latest video from Marketing Obsessions. more

This post was written while sitting around the old horseshoe, waiting for Interactive Discussion Strategies for Making the Most of Your Tradeshow to begin. The session was led Bob president of marketing consultancy for The Cool Beans . Bob also is part of the MPB2B "pit crew" and is collecting ... more

My favorite sessionat the MarketingProfs B2B Forum was the "Case Study Swap Proven Success Stories Integrating Social Media into Overall Strategy." It was ably run by "CK" Kerley and was jam-packed with experience-based insights on social media integration. Here's my Ron of Bloomberg kicked things off talking about their Business ... more

MarketingProfs blogger Helena Bouchez writes the first in a series of posts from the B2B Forum 2010 and discusses SEO marketing. more

ROI is always interesting to hear various companies talk what they measure, how they measure, what is considered an actual return on investment. Marketers can put a target on their back when they discuss ROI and social measurement, and it’s easy to pick out when you don’t know what you’re ... more

MarketingProfs blogger Lauren Fernandez shares thoughts regarding success from the MarketingProfs B2B Forum. more

MarketingProfs blogger Ted Mininni reviews the latest book by Chip and Dan Heath, "Switch: How to Change Things When Change Is Hard." more

When you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased return on investment (ROI). That is where translating marketing content comes into play, ensuring that messages are properly conveyed to ... more

MarketingProfs blogger Elaine Fogel discusses how Arizona businesses have been affected by the state's new anti-immigration law. How can marketers, business owners and managers plan for such a thing as a political boycott? more

MarketingProfs blogger Paul Chaney discusses the future of email marketing. more

MarketingProfs blogger Paul Barsch discusses the importance of understanding numbers, especially statistics, in business. more

Or is the fast food giant just plain laying an egg? Lots of controversy has accompanied the company’s recent decision not to use eggs from cage-free chickens for its Egg McMuffin and other breakfast The U.S. Humane Society asked McDonald’s to take of its egg-laying hens out of cages that ... more

MarketingProfs blogger Abe Mezrich shares the latest video of Marketing Obsessions and why small businesses fail on the Web. more

Email marketing is not forecast to grow a lot this year, but there is still an opportunity to grow the channel investment by tying contribution back to business goals. more

MarketingProfs blogger Adam Needles discusses how and why B2b buyers are liars and how this affects demand generation. more

As marketing professionals, business owners, and salespeople, our livelihood depends in large part on our ability to communicate. And as we prepare for our next marcom project, marketing campaign, sales presentation, or public-speaking opportunity, we would do well to call to mind the lessons to be learned from Lincoln's masterpiece. more

MarketingProfs blogger Jeremiah Owyang discusses results from the Altimeter Report and how to measure your social media efforts through using business objectives. more

Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words on your Web page, writes Bill English in a post on The Marketing Technology Blog. So you need to make ... more

MarketingProfs blogger Helena Bouchez shares five insights into narrow positioning by business consulting firm ReCourses. more

MarketingProfs blogger Paul Chaney offers questions to consider before planning your social media strategy. more

MarketingProfs blogger Ted Mininni shares the latest data of a national brand vs. store brand report. more

MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions video in which CitySearch EVP of advertising Neil Salvage discusses where small businesses get online all wrong. more