Interesting article in a recent issue of Brandweek. Call It Back to School " highlights a shift in back to school marketing by JC Penney, OfficeMax and Staples. These three major retailers for kids' back to school needs have allocated heavily into social media campaigns, according to the article, by ... more

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Can your social media activities cost you your job? You bet they can, and it's my mission to show you how to avoid that You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up .... they are ... more

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We who work in Social Media and Word of Mouth Marketing tend to complexify matters that should be really simple. Here's the simplest way you can generate terrific get the "little simple things" right before they turn into "big ugly Scenario Imagine spending a great deal of money with a ... more

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It's an odd dynamic I see in play today–in today's ever connected environment marketers tell me they feel even more removed from direct customer As a former sale person, I used to schedule "ride-along" time with my sales team just to get out on sales calls and hear how we ... more

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Tweens 8-12 are responsible for $40 billion annually in spending power! They probably know more about current brands than they do about history, current events, or civics. But, at what expense? Have marketers created Brand Just ask parents of tweens today, and I'll bet you'll hear a saga. Marketers have ... more

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement–the Cost per Advocate model will need to be Cost per Acquisition (the ... more

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Best-selling author and Daily Beast Editor Tina is queued up to keynote this September's Digital Marketing World, and I couldn't be more thrilled about If you were a naysayer, you might be wondering what a writer and magazine editor might have to say to a room full of marketers. Well, ... more

Several interesting research studies about consumer attitudes toward sustainable products and green packaging have been conducted recently. The Grocery Manufacturers Association conducted a study with Deloitte on the topic, "Finding the Green in Today's Sustainability Trends and New Shopper Likewise, IRI issued its own report with its findings CPG Marketing ... more

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We all do it. Regardless of how pragmatic, ego-less and open-minded we think we are, none of us are innocent here. We "satisfice." Satisficing is the reason your elevator pitch failed after the first ten seconds, your product positioning was met with glazed eyes in the market and your brilliant ... more

Every company today is headed for a Brave New World of eCommerce .... and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own ... more

In the United States, there are over 11 million meetings each day. We sit through more than 61 meetings each month. Most agree at least half the time is wasted... That's 31 hours wasted each month. Multiply that by the number of attendees and their salaries and you've got some ... more

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I've been on a Facebook marketing kick lately and have been reading Clara Shih's book The Facebook . I'm also eagerly awaiting my copy of Paul Dunay's Facebook Marketing For as I know it contains invaluable In this post I want to ask a question that pertains to Facebook. First, ... more

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Back in October of 2007 at a MarketingProfs I remember listening to a panel on how someone used a blog as their online news The panel was run by David and featured Todd Andrilik the director of marketing and PR, for Leopardo , who was using WordPress as a online ... more

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Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the "permanent record" of a search engine. Fair or not, consumers now have the expectation ... more