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Beating The Placebo Effect: Red Pill or Blue?

by Paul Barsch

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People Are Really Using LinkedIn Differently Than Other Social Media Sites!

by Elaine Fogel

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Remember my recent post about having social media rejection syndrome? Well, did I ever learn a lot! It seems that most of the people who commented here at the Daily Fix, and in my LinkedIn discussion groups, use this social networking tool similarly. And, it's not what I had anticipated. ... more
10 Practical Tips for Creating Blockbuster E-Books

by Jonathan Kranz

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Without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. Here are a few key things that might help you avoid the pains and achieve the gains. more
Did Galileo Inspire Social Media? Four Parallel Observations.

by Michael Rubin

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Just Four People Doing Social Media?

by Paul Dunay

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Imagine it is New Years Eve 2011, just two short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in social Its now 2011 and everyone in your company has ... more
In Search Of Excellent Thought Leaders

by Dana VanDenHeuvel

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Car Wars

by Ted Mininni

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Using Social Media to Deepen Customer Relations

by Paul Dunay

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An obvious win for companies looking to jump into social media is in the customer support area. As more and more customers voice their opinions online, the choice is not if you should be responding using social media, but when are you going to start I recently saw figures from ... more
Tweet This: Why You Should Read Twitterville

by Mark Ivey

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Ten Basic Steps To an Easy AND Effective Crisis Plan

by Beth Harte

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Twitter Does Not Have an Out of Office Feature

by Paul Dunay

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At a recent Social Media event we got to talking about the Motrin social media . One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin has responded and ... more
Methods to Systematically Reduce Customer Choice

by Paul Barsch

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Help! I Have Social Media Rejection Syndrome!

by Elaine Fogel

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Back to School with 2.0

by Ted Mininni

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Interesting article in a recent issue of Brandweek. Call It Back to School " highlights a shift in back to school marketing by JC Penney, OfficeMax and Staples. These three major retailers for kids' back to school needs have allocated heavily into social media campaigns, according to the article, by ... more
Email Lesson From The White House: Permission Matters!

by Stephanie Miller

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Online Marketing and the Numbers Game

by Matthew Grant

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Five Ways Facebook Can Get You Fired!

by Paul Dunay

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Can your social media activities cost you your job? You bet they can, and it's my mission to show you how to avoid that You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up .... they are ... more
Thinking Of Shifting All Of Your Advertising Online? Not So Fast...

by Ted Mininni

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Have You Cleaned Your Computer?

by Steve Woodruff

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How to Get Great WOM: Get the 'Little Simple Things' Right Before They Turn Into 'Big Ugly Things'

by Michael Rubin

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We who work in Social Media and Word of Mouth Marketing tend to complexify matters that should be really simple. Here's the simplest way you can generate terrific get the "little simple things" right before they turn into "big ugly Scenario Imagine spending a great deal of money with a ... more
The Perfect Pitch Isn't a Template, It's a Timeline

by Len Kendall

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Hey Marketer: When Was the Last Time You Talked with a Customer?

by Paul Dunay

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It's an odd dynamic I see in play today–in today's ever connected environment marketers tell me they feel even more removed from direct customer As a former sale person, I used to schedule "ride-along" time with my sales team just to get out on sales calls and hear how we ... more
19 Things Social Media Consultants or Agencies Can't Teach You

by Beth Harte

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Tweens Are Very Brand Savvy - Have We Created Brand Brats?

by Elaine Fogel

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Tweens 8-12 are responsible for $40 billion annually in spending power! They probably know more about current brands than they do about history, current events, or civics. But, at what expense? Have marketers created Brand Just ask parents of tweens today, and I'll bet you'll hear a saga. Marketers have ... more
Cost Per Advocate - the New CPA Model!

by Paul Dunay

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In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement–the Cost per Advocate model will need to be Cost per Acquisition (the ... more