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- We know plenty about Twitter's crazy growth rates and mushrooming membership. We know about brands on Twitter, celebrities on Twitter, politicians on Twitter. We know Twitter apps, hashtags, trends, tools, tips and tricks. But we understand less about the motivations of Why do people use How do its users feel ... more
- The global financial crisis of 2008 and beyond has shaken countries, markets, and individuals, in turn causing increased pessimism, angst and even anger. And yet, for those wishing for things to "return to normal", a new survey argues that we're in the "new normal". What are the lasting impacts of ... more
- According to a recent Reuter's "Foodmakers tout innovation to battle imitation," food manufacturers stated at the Reuters Food and Agriculture Summit in Chicago in mid-March "that they are the ones who develop innovative new products and spend marketing dollars to draw shoppers into retailers' This statement was issued, no doubt, ... more
- By Kevin Horne Several iconic brands of note such as Heinz and Bumble Bee have recently revived once-memorable taglines, for nostalgic purposes or maybe because the newer ones weren't any good. Among them is Nationwide Insurance, who is bringing back its "on your side" theme. (If you're as old as ... more
- By Kevin Horne Several iconic brands of note such as Heinz and Bumble Bee have recently revived once-memorable taglines, for nostalgic purposes or maybe because the newer ones weren't any good. Among them is Nationwide Insurance, who is bringing back its "on your side" theme. (If you're as old as ... more
- Business Week published its 50 Best in the magazine's April 6th issue. The caption, "Our 13th annual ranking of the top-performing companies in America shows innovation remains a powerful engine of success." No surprise Consumer product companies have long known that continually filling the pipeline with innovative new products is ... more
- Social Marketers beware. Tapping in to highly vocal, critical, loyal, active and chatty network on Twitter may seem like a great opportunity - but it isn't for the faint of heart. Further, you can't just take traditional marketing tactics, throw stuff at the wall and see what sticks - or ... more
- I recently registered for a business summit that includes a year's subscription to a national business publication. If I don't want to receive this magazine, I need to send a copy of my registration e-mail to a third-party fulfillment company in order to get $12 refunded. What would you do? ... more
You've undoubtedly developed a great elevator pitch for your company, product or service—that informative-yet-concise summation designed for delivery in the time it takes to travel from the lobby to the 17th floor. But what about visitors to your Web site—do you have a punchy way of telling them, in two ... more- By DJ In the midst of a recession, most marketers are preoccupied with keeping their current job. Unemployment continues to rise and job opportunities are That's why you must take full advantage of any opportunities to improve your job prospects. The tips below illustrate ways for you to easily optimize ... more
- In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of death for the traditional . And while marketers in Western countries debate whether the are pertinent in their markets, Chinese retailers are discovering that the traditional 4Ps are as relevant ... more
- After months of anticipation and planning, the uber-cool MarketingProfs Digital Marketing happens Wednesday, April 1. The day-long event until ET) is a virtual gig, which means you just need to fire up your desktop to join the fun and learning, and it's absolutely free! Which is a good deal... as ... more
- In an economy where gloom pervades, one bright spot is health care information technology. President Obama's 2009 American Recovery and Reinvestment Act includes $19 billion for health care information technology, much of which will go to hospitals and physician offices which will be implementing an electronic medical record Why does ... more
- Last week I wrote a about social media from the reader's perspective. This week, after digging through Facebook and Twitter home pages loaded with unnecessary twaddle, I'm feeling much more militant. And I'm asking you to join me in taking action. Here's what I a 5-tweets-a-day I'd like to see ... more
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