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- After months of anticipation and planning, the uber-cool MarketingProfs Digital Marketing happens Wednesday, April 1. The day-long event until ET) is a virtual gig, which means you just need to fire up your desktop to join the fun and learning, and it's absolutely free! Which is a good deal... as ... more
- In an economy where gloom pervades, one bright spot is health care information technology. President Obama's 2009 American Recovery and Reinvestment Act includes $19 billion for health care information technology, much of which will go to hospitals and physician offices which will be implementing an electronic medical record Why does ... more
- Last week I wrote a about social media from the reader's perspective. This week, after digging through Facebook and Twitter home pages loaded with unnecessary twaddle, I'm feeling much more militant. And I'm asking you to join me in taking action. Here's what I a 5-tweets-a-day I'd like to see ... more
- A recent article in Packaging Digest, Food for ," divulged that one of the world's largest packaged food suppliers, ConAgra, has shifted its position from one of compliance with environmental programs and sustainable packaging initiatives to one that is proactive. This shift is noteworthy and very ConAgra's position has far-reaching ... more
"When it comes to website copywriting, design and development," says Rick Sloboda of Webcopyplus, "simple is always better." While an overly complex site will do nothing but confuse and frustrate many of your customers, a straightforward approach makes it easier for them to: Find answers for ... more
Some businesses opting for digital instead of print do it because they've gone green. Others want to harness the internet's speed, reach, and other capabilities. The rest like the convenience of online or have some other strategic purpose that points them that way. But it might pay to slow down and ... more- Most telecommunication companies now have the ability to assign the latitude and longitude of a mobile handset via technologies such as GPS and Wi-Fi. With these technologies a whole host of location based services and applications can now accurately find both people and However, the ability to track individuals in ... more
- Most of the posts about social media have been from the writer's point of view, articulating tips and tactics for promotion, "thought leadership," "enabling conversations," "engaging customers," I think it's time we take a hard look at social media from the other side of the relationship -- from the reader's ... more
- A short Supermarket article recently caught my eye concerning a new interactive initiative undertaken by Price , a Schenectady New York-based grocery chain. "Price Chopper Adds Interactive Recipes to Website." At first blush, it doesn't look like a big deal... but read "Working with Webstop, Tarpon Springs, Fla., Price Chopper ... more
- By Linda What can you say using only 140 characters? Actually, quite a bit, though you wouldn't know it from the recent print media coverage of Twitter, the social networking tool that delivers user updates in 140 Except for a few tech-savvy individuals, this group seems to be in the ... more
- As many of you know, my long-term relationship with , where, among other things, I wrote and edited The Talent , has come to an amicable if somewhat tearful (hey, I'm not made of stone) end. In other words, this hyperbolically hot-wired SMexpert (that's "social media expert," if you have ... more
- We watch a commercial of a four-year-old take a digital photograph, upload it to her computer and then email it to her parents. If you're moderately technical parent, then your kids probably do this all the You'd see this commercial and think, "These people are like us," and you'd feel ... more
- Terrible times for marketing and public relations professionals. Hoards of us are on the street, or more accurately, hunched over our computers, emailing everyone we may know for a job lead. It is thankless, ego-deflating work and, worst of all, it pays absolutely I'm part of those job-seekers. My days ... more
- Going the extra mile is seemingly missing in today's business world; from a company's customer support, team meetings, campaigns, and even client calls. We've seen examples where companies have taken that extra step to help their customers, thus creating a resounding positive word-of-mouth around that brand. So, why don't more ... more
- Blame for the global financial crisis has been cast upon government leaders, bankers, home owners, and quantitative analysts. In fact, mathematical models and formulas such as Black , Gaussian , and have received particular attention as culprits in this financial And while these financial models had flaws, a more egregious ... more
- Smaller, lighter packaging generally raises red flags with consumers. It usually signals they're getting less product for their money... instead of the steady, insidious price hikes which also cause consternation in a down economy. But I'm here to tell you that this isn't necessarily Some manufacturers have steadily worked to ... more
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