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  • by Lena West
    According to MediaPost's Online Media Daily's article, Say Goodbye To Experimental , a "group of agency and brand executives" believe that brands will not be spending as much on emerging media in "Marketers, grappling with a sluggish economy, next year are likely to allocate less of their budgets for experimental ... more
  • by Ann Handley
    Http://www.mpdailyfix.com/images/idial.jpg more
  • by Jonathan Kranz
    I've read that the average life expectancy (that is, job tenure) of a CMO is two years. Why is this Some say it's the inability of marketing to deliver. Some say it's its inability to measure. Others attribute the gloomy statistics to a dramatically changing marketing landscape in which many ... more
  • by Lewis Green
    In 1998, I worked as the internal communications manager at the Starbucks Support Center in Seattle. It was time for me to move on, when one day former co-workers from a magazine publishing house called to invite me to lunch. One was now the marketing director for a large medical ... more
  • by Ted Mininni
    The Financial Times recently published a short article, P&G web move is challenge to , which piqued my interest from the opening "Procter & Gamble is testing its ability to use the internet to sell its toothpaste, household cleaners and nappies (diapers) directly to US households, in a potential long-term ... more
  • by Paul Dunay
    The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just ... more
  • by Susan Solomon
    I've had some existential moments during my stint as a public relations lecturer in Armenia. I've been wondering if I've had any impact. Although I arrived knowing public relations is a nascent profession in this country, I thought I could quickly imbue my students with a desire to become public ... more
  • by Elaine Fogel
    Want to be a hero in your customers', employees' and clients' eyes? Here's a great way to shine as a good "corporate" citizen. This holiday season, especially during this tough economy, you can give something completely unique charitable at the same time. It's called a Good Card - and it's ... more
  • by Jonathan Kranz
    If we all believe we need to be the "Purple Cow," why do so many marketers behave like sheep? If it's so important to rise-above-the-clutter-think-outside-the-box-break-from-the-pack, why are there so many me-too messages out Yeah, it's a rhetorical question. Because we all know the answers -- the usual fear, inertia, obsession ... more
  • by David Reich
    If you're not a newspaper reader or if you read the paper online, it might seem like the life-threatening problems facing the nation's newspapers have no impact on David Carr, a media reporter at The New York Times, wrote an excellent in Tuesday's paper (yes, it's online too) that explores ... more
  • by Mack Collier
    It's no surprise that as social media sites and tools grow in popularity with customers, that companies are considering following them into this space. But for businesses that want to wade into the social media waters looking for customers, bring your sense of commitment, more so than your At last ... more
  • by Ted Mininni
    Retailers are shifting some of their conventional marketing spend–away from media to "shopper marketing." This trend has been developing for while now, and lately it seems to be coming to the fore more and Reason? According to a recent survey by Deloitte Consulting and the Grocery Manufacturers' Association, shopper marketing ... more
  • by Paul Dunay
    Here are the highlights of a Panel at the Media Convergence * Jeff Hayzlett .... Chief Business Development Officer, Eastman * Russ Klein .... President Global Marketing Strategy, Burger * Nicholas Utton .... CMO, E-Trade Role of the CMO faces evolution and reinvention unlike any of the peers of the ... more
  • by Michael Rubin
    Running a corporate social media program doesn't always mean "start a blog." It starts with listening to the conversation that already exists about your brand, and responding to comments in other blogs or on Have you ever wondered about the real people who run the biggest social media programs? We're ... more
  • by Paul Barsch
    Mathematical modeling is helping companies across the globe forecast more accurately, optimize supply chains, assess risk, and keep customers from churning to competitors. However, recent market conditions (i.e. credit crisis) have shown that while models can provide an "air of certainty", solely relying on them for complex decision making can ... more
  • by Mario Vellandi
    Wow, talk about green branding, transparency, cause-related marketing, and providing value. After exploring the Show the World What's campaign by Seventh , I'm in real awe of their efforts. The website consists of the following Create A List the ingredients that define who you are, select a tree shape, and ... more
  • by Paul Dunay
    This is from John Strattion, EVP and CMO of Verizon Communications, in his keynote speech at the Media Convergence Audience fragmentation has made media planning a much more complex process .... $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending Since 1985 the number ... more
  • by Ann Handley
    Eight years ago, in the spring of 2000, a company I co-founded called ClickZ held a two-day on email marketing at the Charles Hotel in Cambridge, MA. This guy from Yahoo, Seth , had just written a book called Permission , and email as a marketing strategy was shiny-new and ... more
  • by Valeria Maltoni
    Free is not a benefit. It's a feature. We think it's a benefit because we know what we offer has value. It benefits from our experience and it's designed to get someone to act on something. Yet our prospects and users have not discovered any of that This is a ... more
  • by Paul Dunay
    Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I ... more
  • by Lewis Green
    We were sitting at our favorite restaurant bar, Frescos, on a typical packed Friday night. It's always a great place to enjoy Happy Hour and conversation with the always-friendly patrons. Normally, I avoid asking typical networking questions, such as what do you or where do you because most of us ... more
  • by Mack Collier
    Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I think that companies are focused too much on the tools themselves, and not realizing that these ... more
  • by Paul Chaney
    Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a "handyman" to assist her with her blog. Of course, I was happy to The term "handyman" morphed into an even more descriptive one that subsequently led to Ann extending an ... more
  • Good Copy, Bad Copy
    We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when we're too close to things, we don't see them clearly," she says. So after writing your first draft, go for ... more
  • by Elaine Fogel
    "Meshugana" is a Yiddish noun for a crazy person. Full of crap. That's how Gary Vaynerchuk described himself as the Digital Mixer lunch keynoter today. The highlight of day two of the MarketingProfs conference, Vaynerchuk told us that word-of-mouth is changing. Spend time in social media space and our friends ... more

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