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- This is a sequel to my most recent post dealing with company Today, I answer the question, "Should a company have one person as its 'voice' in the market via various social media The simple Companies should have at least one person participating in the ongoing conversation that's taking place ... more
- An interesting new concept is cropping up these days, according the Wall Street . In a large consumer product companies are looking for the inventive ideas many small business owners and entrepreneurs have–in order to gain an edge. Let's face in increasingly competitive, slowing markets where a continual pipeline of ... more
- Frankly, I'm overwhelmed by all the options available for media marketing. That's why it's refreshing to see something simple that About a week ago I got an email from my favorite record store. Inside, there was just four lines of text. No images. No flash. No links. No HTML wizardry. ... more
- Social network (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In the following hypothetical situation, we'll explore the ramifications of using social network analysis in marketing processes and attempt to discern if SNA is "hype" or a valuable Suppose you are ... more
- Here's a case study from the Media Convergence via Liz Cahill, VP of Marketing and Communications of Lee Thirteen years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really ... more
- According to MediaPost's Online Media Daily's article, Say Goodbye To Experimental , a "group of agency and brand executives" believe that brands will not be spending as much on emerging media in "Marketers, grappling with a sluggish economy, next year are likely to allocate less of their budgets for experimental ... more
- I've read that the average life expectancy (that is, job tenure) of a CMO is two years. Why is this Some say it's the inability of marketing to deliver. Some say it's its inability to measure. Others attribute the gloomy statistics to a dramatically changing marketing landscape in which many ... more
- The Financial Times recently published a short article, P&G web move is challenge to , which piqued my interest from the opening "Procter & Gamble is testing its ability to use the internet to sell its toothpaste, household cleaners and nappies (diapers) directly to US households, in a potential long-term ... more
- The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just ... more
- I've had some existential moments during my stint as a public relations lecturer in Armenia. I've been wondering if I've had any impact. Although I arrived knowing public relations is a nascent profession in this country, I thought I could quickly imbue my students with a desire to become public ... more
- Want to be a hero in your customers', employees' and clients' eyes? Here's a great way to shine as a good "corporate" citizen. This holiday season, especially during this tough economy, you can give something completely unique charitable at the same time. It's called a Good Card - and it's ... more
- If we all believe we need to be the "Purple Cow," why do so many marketers behave like sheep? If it's so important to rise-above-the-clutter-think-outside-the-box-break-from-the-pack, why are there so many me-too messages out Yeah, it's a rhetorical question. Because we all know the answers -- the usual fear, inertia, obsession ... more
- If you're not a newspaper reader or if you read the paper online, it might seem like the life-threatening problems facing the nation's newspapers have no impact on David Carr, a media reporter at The New York Times, wrote an excellent in Tuesday's paper (yes, it's online too) that explores ... more
- It's no surprise that as social media sites and tools grow in popularity with customers, that companies are considering following them into this space. But for businesses that want to wade into the social media waters looking for customers, bring your sense of commitment, more so than your At last ... more
- Retailers are shifting some of their conventional marketing spend–away from media to "shopper marketing." This trend has been developing for while now, and lately it seems to be coming to the fore more and Reason? According to a recent survey by Deloitte Consulting and the Grocery Manufacturers' Association, shopper marketing ... more
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