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- We all know that in challenging economic times, consumers are less brand loyal than ever. They'll drop their favorite brands and seek out lower priced alternatives. But what happens when consumer trust is violated due to safety concerns? Or when expectations are not met due to a real or perceived ... more
- I recently began to wonder how many of the airlines and hotel chains have really considered "Customer Lifetime Value" in the creation of today's largely calendar-driven loyalty programs. Beyond the motivation to examine year-over-year performance, how was it decided that one year is an adequate period over which to "judge" ... more
- Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash , you must hear this podcast .... I guarantee you will learn Sometimes you meet someone so passionate about something that it's contagious and if you ... more
- White socks are great. They go with everything, wear forever, and are excellent value for the price. And for those who love this argument, you can't measure On the downside, white socks are vanilla to the bosses and not always welcome in the Board Room. Furthermore, they represent discretionary spending ... more
- This is a sequel to my most recent post dealing with company Today, I answer the question, "Should a company have one person as its 'voice' in the market via various social media The simple Companies should have at least one person participating in the ongoing conversation that's taking place ... more
- An interesting new concept is cropping up these days, according the Wall Street . In a large consumer product companies are looking for the inventive ideas many small business owners and entrepreneurs have–in order to gain an edge. Let's face in increasingly competitive, slowing markets where a continual pipeline of ... more
- Frankly, I'm overwhelmed by all the options available for media marketing. That's why it's refreshing to see something simple that About a week ago I got an email from my favorite record store. Inside, there was just four lines of text. No images. No flash. No links. No HTML wizardry. ... more
- Social network (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In the following hypothetical situation, we'll explore the ramifications of using social network analysis in marketing processes and attempt to discern if SNA is "hype" or a valuable Suppose you are ... more
- Here's a case study from the Media Convergence via Liz Cahill, VP of Marketing and Communications of Lee Thirteen years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really ... more
- According to MediaPost's Online Media Daily's article, Say Goodbye To Experimental , a "group of agency and brand executives" believe that brands will not be spending as much on emerging media in "Marketers, grappling with a sluggish economy, next year are likely to allocate less of their budgets for experimental ... more
- I've read that the average life expectancy (that is, job tenure) of a CMO is two years. Why is this Some say it's the inability of marketing to deliver. Some say it's its inability to measure. Others attribute the gloomy statistics to a dramatically changing marketing landscape in which many ... more
- The Financial Times recently published a short article, P&G web move is challenge to , which piqued my interest from the opening "Procter & Gamble is testing its ability to use the internet to sell its toothpaste, household cleaners and nappies (diapers) directly to US households, in a potential long-term ... more
- The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just ... more
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