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  • by David Reich
    Should the TV networks replace ad agencies? That's the question raised by Media " author Brian (no relation) at a recent New York Media Information Exchange session and reported by Advertising Brian says the TV and cable networks know what their audience wants, while at the other end are the ... more
  • by Sara Holoubek
    If you have every questioned the power of , consider United Airlines lost of its value the other day due to the supposed re-posting (or careless reading) of a six-year-old Chicago article about the firm's 2002 bankruptcy According to the New York , a reporter for Income Securities Advisors in ... more
  • by Paul Dunay
    They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of marketing. Let me explain If you are like me working to drive thought leadership out of our organization and into ... more
  • by Scott Monty
    Who says that social networking is just for kids? Or for tech-savvy marketing professionals, for that matter? The rise of niche communities has given everyone from knitters to animal lovers and doctors to truckers a place to communicate. But now even secret agents have a place to make * * ... more
  • by Peter Kim
    The age of Google, which celebrated its birthday Google is a decade old. This may be longer than you remember; for many people, the company's watershed event was its IPO a little over four years ago at the seemingly expensive price of in a dutch The company now unquestionably dominates ... more
  • by Mike O'Toole
    PJA On launching an internal innovation blog, and what we've learned In January, we launched PJA (as in money, or improvisation, or scratch pad), an internal blog for our advertising agency. The launch was quiet, and our expectations modest. Simply put, we wanted a better way than email for collecting ... more
  • by Michael Rubin
    Here's another great case study for corporations successfully using [The Home Do a [Twitter search for In recent days, you see a flurry of tweets with tips, suggestions, and pointers to Web content about preparing for hurricanes. Rather than approach the community as something to be 'engaged', the company is ... more
  • by Leigh Duncan-Durst
    Last Saturday on Twitter, Whole ' "Tweet of the Day" caught my eye. The post, which "retweeted" a user's comment involving the term "Oh my f'ing prompted me to question whether the company's judgment in the of that term was This led to a blog post with more than 20 ... more
  • by Christina "CK" Kerley
    Another convention coming to a close gives rise to a conversation we marketers are just getting started. After all, when it comes to political candidates--and political conventions--we're not just talking policy, we're talking brands. And on that note we're back for Round #2. Round #1 is right To commemorate this ... more
  • by Paul Dunay
    Sharon McCarthy recently conducted an interesting survey of Executive Summary Here are the top definitions for the word "interactive", although if you look through the entire list, you could probably group more of the items together–but for our purposes it Just a couple of 1. It's amazing how rich this ... more
  • by Elaine Fogel
    Since I spend most days in front of a computer screen, I am an early adapter to things online. So when I heard about Google Chrome launching yesterday, I downloaded it in the afternoon. I also uninstalled it two hours It's not that it isn't good. It has plenty of ... more
  • by John WallChristopherPenn
    In this Marketing Over Coffee we discuss our test drive of Google Chrome and what it means, eCommerce Payments, and Virtual Street Teams..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology ... more
  • by Ted Mininni
    Wegman's Food Markets have quietly expanded on the privately owned grocery chain's "Locally Grown" program, according to a recent article in Progressive . The two-decades-old program now comprises a network of over 800 Better yet, these family farmers are able to bring myriad selections of fresh fruits and vegetables to ... more
  • by Christina "CK" Kerley
    It takes two to make a baby. And even though I would argue that women carry the majority of the weight (hey, at least for the first 9 months), a child's genetic makeup is inherited from their mommy and daddy. Why am I telling you this? Because I'm perplexed that ... more
  • by Paul Dunay
    Sometimes I have to admit it is hard to keep up with all the new advances in social technologies. And when I hear the buzz about certain technologies getting louder and louder it often times prompts me to seek out the help of a trusted Enter Jesse Stay .... Facebook ... more
  • by Peter Kim
    100 The number of users on on August 26, To put that in perspective, imagine if ALL of the residents of Mumbai, Karachi, Istanbul, Delhi, São Paulo, Moscow, Seoul, Shanghai, and Mexico City (the nine largest cities in the world), Athens GA, and Newell PA (pop. 551) were all registered ... more
  • by Mike O'Toole
    And ITToolbox recently released the 3rd wave of research on social media and the IT professional. The first two surveys were focused on information consumption habits, specifically how Web 2.0 channels and communities–such as blogs, bulletin boards, wikis, and social networks–influence how IT makes purchase We decided to have a ... more
  • by Christina "CK" Kerley
    'Tis the season of presidential conventions. A time of marketing, messaging, promises and pageantry. And a series of events that comes but once every four years. While we're glued to our tubes watching the commentary fly from political analysts, pundits and broadcast journalists, one group's voice is palpably those of ... more
  • by Chris Brogan
    Seth Godin's post about mass does a great job of lining out what's crazy about the way marketing is done today. Want to go in the opposite direction? Social media tools like blogging don't have to be used like your old marketing tools. You don't have to do the same ... more
  • by Paul Barsch
    The expression, a picture is worth 1,000 ," is often attributed to either Napoleon Bonaparte, or Russian writer Ivan Turgenev. This saying is meant to convey the power and impact of a single image in replacing pages of However recent fake photographs from the 2008 Olympics, or the Iranian government ... more
  • Talk to Me—Less
    Another Monday. Another newsletter to crank out. You've built a decent subscriber list, and your clients are happy to receive your ramblings. So why aren't you that happy to produce them? Perhaps you need to give yourself a break. Enter Kevin Sinclair with his Quick Newsletter Tips. Who knew you ... more
  • by Mack Collier
    Recently there seems to be a lot of chatter revolving around what IS "social media." Even podcasting, which has long been considered a founding member of the social media club, may be getting the Pluto , and getting booted to the But by focusing on trying to define what is ... more
  • by Ted Mininni
    I recently caught a tantalizing tidbit in a food industry newsletter and followed it to its source. An titled "An herbal drink from Coca Cola?" from the Austin American-Statesman, states that Coca Cola is up to something big. Really "For months, the Atlanta-based drinks giant has been working quietly to ... more
  • by Peter Kim
    The early on how much a 30-second ad in the next Super Bowl will cost. TV advertising isn't dead -- although content may be time-shifted via DVR, internet video, and mobile downloads, some programs just aren't any good when they're not A weekly sitcom or drama is like a can ... more
  • by Paul Dunay
    Starting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping up all over. To that end I have heard a new acronym YASN (Yet Another Social But to fill this demand many new ... more

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