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by Nick Chasinov
We have entered a new age of search experience optimization—and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience.
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by Christian Neri
This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 billion in Snapchat; how to use video on LinkedIn; and much more...
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by Laura Forer
Whether you're working with a video production agency or producing video in-house, it helps to understand the relationship between video content and the human brain—specifically, how we emotionally connect with visual imagery.
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by Jacob Warwick
Content marketers strive to create content that not only speaks directly to their target audiences but also compels those audiences to take action. Easier said then done, of course. But these three steps can help.
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by Ayaz Nanji
B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
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by Christian Neri
This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more...
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by Laura Forer
The highly coveted Millennial consumer demographic's media habits differ from other generations'. Here's a look at Millennials' TV-watching, music-listening, subscription-buying, and other media habits.
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by Mostafa Dastras
Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.
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What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing.
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by Christian Neri
This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook...
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by Karolyn Raphael
For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world?
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by Laura Forer
Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to inbound enlightenment.
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by Chris Bondhus
Here are five ways to get smart about planning, implementing, and measuring video to ensure your video marketing campaign engages your audiences and achieves your objectives.
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by Frank Moreno
Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable.
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by Ayaz Nanji
When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.
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by Christian Neri
This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students.
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by Barry Feldman
Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite a squad.
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by Xavier Russo
Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas.
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by Alex Moscow
Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.
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by Christian Neri
This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more...
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by Lux Narayan
Before you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data about the 4Ws of marketing content.
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by Laura Forer
Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.
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by Christian Neri
This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more!
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by Laura Forer
New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.
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by Tom More
Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017.
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![Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170307-infographic-lg.jpg)
![Millennials' Media Consumption Habits: TV, Music, Social Media, and Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170302-infographic-lg.jpg)
This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook... more
![Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170223-infographic-lg.jpg)
![A Visual History of Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170206-infographic-lg.jpg)
![How Marketers Can Use Technology to Excel at Personalization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170202-infographic-lg.jpg)
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