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by Christian Neri
This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ideas; much more!
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by Ashley Walsh
Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.
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by Laura Forer
As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers.
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by Stephan Spencer
Between two similar videos, what makes one buzz to the top of the YouTube charts, and one languish in obscurity? Experts weigh in.
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by Ayaz Nanji
Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
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by Laura Forer
After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video.
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by Ayaz Nanji
Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.
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by Jacob Warwick
Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success.
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by Ayaz Nanji
Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners.
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by Christian Neri
Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more!
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by Laura Forer
Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.
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by Juliet Carnoy
When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you'll gain credibility and authenticity for your brand and marketing—and help generate sales.
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by Laura Forer
Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.
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by Ray Kemper
For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies that want to localize marketing for the US.
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by Christian Neri
Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more!
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by Laura Forer
Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make your infographics stand out from the crowd.
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by Michel Benjamin
These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach your business goals.
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by Barry Feldman
Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.
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by Laura Forer
Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact creative can have on successful marketing.
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by Ayaz Nanji
Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.
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by Ronald Dod
Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make.
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by Ayaz Nanji
B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.
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by Christian Neri
Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more!
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by Bruce McKenzie
Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them interacting with each other. It's easier than you think, and you'll get data while your customers and ...
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by Marc Thaler
You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and you'll be on your way to owning your content-job interview.
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![The State of Content and Influencer Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170419-infographic-lg.jpg)
![40 Video Stats You Should Know If You Work in E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170418-infographic-lg.jpg)
![11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170413-infographic-lg.jpg)
![How to Write Compelling Email Content Customers Want to Read [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170412-infographic-lg.jpg)
![The Ins and Outs of Awesome Infographics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170407-infographic-lg.jpg)
![The Business Impact of Good Creative [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170404-infographic-lg.jpg)
Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them interacting with each other. It's easier than you think, and you'll get data while your customers and ... more
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