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By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can kick off a customer-generated content strategy using reviews.
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by Joe Griffin
Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, do?
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by David Spark
Here's a surprising fact: Just because you're a good writer or video or audio producer doesn't mean you're a good content marketer. Many of us are still making these 16 mistakes.
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by Christian Neri
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more!
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by Payman Taei
Infographics are everywhere on the Web, but it isn't easy to come up with good designs to create your own. Here are five the most popular types of infographic templates, the reasons they work so well, and tips and tricks to help you make them your own.
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by Laura Forer
We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types of devices that we carry and wear.
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by Shannon Matthews
Blogs add an inherently personal touch, making your brand feel more human to your readers. Which is why they're a trusted source of information.
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by Jawad Khan
Facebook is intentionally giving more organic exposure to live videos, which is why Facebook Live dominates the News Feeds of most users these days. What does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benefit your business.
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by Christian Neri
Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook...
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by Aaron Dun
Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here's what you can do about it.
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by Lesley Vos
People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience.
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by Laura Forer
How are B2B and B2C marketers using content marketing? What's working, what's not, and how do marketers feel about it? Check out today's infographic, which is loaded with B2B and B2C content marketing stats, facts, and tips.
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by Christian Neri
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results...
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by Aleh Barysevich
It's no secret that video has become a more and more significant piece of the content marketing mix—and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right.
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With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be using them to boost revenue. How? Here are some tips on how to harness the power of online reviews.
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by Laura Forer
Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue.
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by On Yavin
How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling old content, you can solve both problems.
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by Ayaz Nanji
Are marketers pleased with the level of personalization in their own marketing efforts—and in the email, Web, and mobile channels they use? What grades do they give themselves?
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by Christian Neri
Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social media platform trend.
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by Laura Forer
An influencer marketplace can make working with influencers easier and more effective, but only if you pick the right marketplace for your needs. Check out this infographic for some factors to consider.
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by Disha Dinesh
Over 2 million blog posts are published each day. No wonder many marketers struggle with generating fresh content ideas to fuel their marketing efforts. Here are seven tactics to overcome your idea-generation hurdles.
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by Peter Szanto
A good content workflow makes your publishing process a lot more effective. Here's how you can organize the work of your content team and simplify the production and distribution of marketing content.
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by Ayaz Nanji
One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital.
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by Christian Neri
Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics and themes.
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by Shachar Orren
Many components of content marketing are controllable and predictable. What isn't? Your audience's response. Here's what you can do when a piece of content you've created simply doesn't produce the right results.
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![How Content Reaches a Constantly Connected Audience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170601-infographic-lg.jpg)
![Content Marketing Stats and Trends in 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170523-infographic-lg.jpg)
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... more
![Four Ways Businesses Should Use Customer Reviews [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170516-customer-reviews-lg.jpg)
![How to Use Product Videos to Boost E-Commerce Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170515-infographic-lg.jpg)
![How to Select an Influencer Marketing Marketplace [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170511-infographic-lg.jpg)
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