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by Michael Hayes
Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank).
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by Laura Forer
Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it all being created, distributed, and measured?
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When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing.
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by Ayaz Nanji
Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size.
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by Jules Tompkins
Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren't converting to leads or newsletter signups or however else you've defined conversion? Check out these three ideas for what to do.
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by Laura Forer
Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform.
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by Laura Forer
VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention.
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by Tim Carr
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
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by Ayaz Nanji
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
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by Laura Forer
How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine.
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by Evelyn Timson
Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.
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by Ayaz Nanji
Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and Healthcare Insight.
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by Barry Feldman
See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers and prospects a great experience.
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by Victor Blasco
To get the most out of your video investment, here's how to create the right types of video for each stage of the buyer's journey.
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by Nick Usborne
Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.
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by Shane Barker
Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees.
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by Laura Forer
Content marketing marketplaces and platforms both offer benefits, but which tool is best for your program, and how can you pick the right partner?
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by Ayaz Nanji
Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.
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by Laura Forer
See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts.
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by Jules Tompkins
When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
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by Bree Baich
Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?
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by Ayaz Nanji
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.
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by Laura Forer
How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that.
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by Laura Forer
There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age groups.
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by Laura Forer
Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally.
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![Six Important Points About the State of B2B Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180510-infographic-lg.jpg)
![Eight Ways to Make Money on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180427-infographic-lg.jpg)
![How to Use Virtual Reality in Your Digital Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180425-infographic-lg.jpg)
![What Converts? Web Landing Page Benchmarks and Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/240418-ddp-lg.jpg)
![How to Make Your Infographics Stand Out [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180423-infographic-lg.jpg)
![How to Choose a Content Marketing Platform or Marketplace (And What's the Difference?) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180402-infographic-lg.jpg)
![What You Need to Know to Livestream Like a Pro [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180326-infographic-lg.jpg)
![The State of Sales Content ROI [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/200318-ddp-lg.jpg)
![How to Measure Your Content Marketing Efforts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180319-infographic-lg.jpg)
![How Do Different Age Groups Consume Online Content? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180316-infographic-lg.jpg)
![Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180313-infographic-lg.jpg)
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