Marketing Articles: Content

Access thousands of our content online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

Tons of Traffic, but Few Conversions? Three Ideas for Repurposing Blog Traffic

by Jules Tompkins

Content
Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren't converting to leads or newsletter signups or however else you've defined conversion? Check out these three ideas for what to do. more
Eight Ways to Make Money on YouTube [Infographic]

by Laura Forer

Content
Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform. more
How to Use Virtual Reality in Your Digital Marketing [Infographic]

by Laura Forer

Content
VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention. more
Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

by Tim Carr

Content
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making. more
What Converts? Web Landing Page Benchmarks and Trends [Infographic]

by Ayaz Nanji

Content
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. more
How to Make Your Infographics Stand Out [Animated Infographic]

by Laura Forer

Content
How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine. more
10 Video Metrics That Will Help You Establish ROI

by Evelyn Timson

Content
Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off. more
The State of Healthcare Content Marketing

by Ayaz Nanji

Content
Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and Healthcare Insight. more
Contest Marketing: A Powerful Form of Content Marketing

by Barry Feldman

Content
See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers and prospects a great experience. more
Nine Types of Video to Help You Close Sales

by Victor Blasco

Content
To get the most out of your video investment, here's how to create the right types of video for each stage of the buyer's journey. more
Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

by Nick Usborne

Content
Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers. more
How to Use Webinars to Build Good Customer Relationships

by Shane Barker

Content
Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees. more
How to Choose a Content Marketing Platform or Marketplace (And What's the Difference?) [Infographic]

by Laura Forer

Content
Content marketing marketplaces and platforms both offer benefits, but which tool is best for your program, and how can you pick the right partner? more
Mobile vs. Desktop: The Share of Video Plays by Device Type

by Ayaz Nanji

Content
Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala. more
What You Need to Know to Livestream Like a Pro [Infographic]

by Laura Forer

Content
See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts. more
Three Steps to Effective Customer Content and Lasting Sales-Marketing Relationships

by Jules Tompkins

Content
When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results. more
How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

by Bree Baich

Content
Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more? more
The State of Sales Content ROI [Infographic]

by Ayaz Nanji

Content
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. more
How to Measure Your Content Marketing Efforts [Infographic]

by Laura Forer

Content
How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that. more
How Do Different Age Groups Consume Online Content? [Infographic]

by Laura Forer

Content
There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age groups. more
Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]

by Laura Forer

Content
Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally. more
Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind

by Meryl Draper

Content
Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here's how to use video effectively in your B2B marketing. more
How to Write Exceptional Case Studies: Five Interview Tips

by Michael Saba

Content
An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies. more
What B2B Buyers Want: Sales Outreach and Content Preferences

by Ayaz Nanji

Content
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group. more
23 Ideas for Marketers Wondering What to Post on Instagram [Infographic]

by Laura Forer

Content
In an Instagram rut? Check out these creative ideas to give your posts new life and boost Instagram engagement. more