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by Bruce Harpham
Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes.
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by Kelsey Raymond
Content marketing is inherently a long-term, cumulative investment; a single piece of content won't likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn't mean impossible. Here's how you can measure your content marketing.
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by Ayaz Nanji
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword.
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by Randy Frisch
A stellar content experience for your buyers can be transformative—both to their relationship with your company and to your own business outcomes. But the rules of content have changed. You'll need to know these three new rules of content experience.
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by Ayaz Nanji
Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health.
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by Ayaz Nanji
Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge.
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by Lindsay Tjepkema
Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no perfect formula to ensure that your brand podcast will be a success. There are do's and don'ts, however. Here are five of the don'ts.
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by Wayne St. Amand
How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article.
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by Ayaz Nanji
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.
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by Alyssa Anderson
We can't control Google's latest search algorithm, but we can harness the power of internal linking to strengthen our website's SEO. Here are five tactics to use.
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by Matt Janaway
Both B2B and B2C companies use content marketing, but their respective content strategies differ—because their audiences' needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts.
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A good product content strategy requires technology that can integrate production, storage, and management, as well as analyze data to deliver relevant customer experiences. Are you using the right tools?
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To be competitive today, marketing leaders need agile, flexible martech platforms that scale and bring context to the data their businesses need. Find out more.
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by Ayaz Nanji
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.
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by Ayaz Nanji
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.
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by Thomas Sugar, Emma Conlan
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.
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The current environment is a great chance to reconsider your content marketing funnel, stage by stage, and adjust it to our new reality. Here's exactly what you can do.
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by Ayaz Nanji
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.
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by Ayaz Nanji
Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?
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by Marissa Aydlett
The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies.
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by Ayaz Nanji
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?
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by Lindsay Tjepkema
You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.
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by Ayaz Nanji
B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2.
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by Stuart Coe
At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.
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by Maureen Jann
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.
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![The Power of Writing Your Story [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210527-infographic-lg.jpg)
![LinkedIn Content Engagement Benchmarks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210525-infographic-lg.jpg)
![15 Writing Lessons From Famous Authors [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210506-infographic-lg.jpg)
![A Quick Guide for Website Image Optimization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210422-infographic-v3-lg.jpg)
![Four Best-Practices for Responsive Search Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210420-infographic-lg.jpg)
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