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Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM.
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by Michael Marchese
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees?
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by Colm O'Regan
No time to create new content? Never fear: It's possible to take a single webinar and create nine additional pieces of content from it. Here's how.
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by Nadya Khoja
Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.
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by Ayaz Nanji
How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles.
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by Adam Sturrock
What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article.
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by Ayaz Nanji
Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24.
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by Simon Berg
The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here's why businesses should value creativity in their marketing.
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by Ayaz Nanji
Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.
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by Bruce Harpham
Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes.
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by Kelsey Raymond
Content marketing is inherently a long-term, cumulative investment; a single piece of content won't likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn't mean impossible. Here's how you can measure your content marketing.
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by Ayaz Nanji
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword.
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by Randy Frisch
A stellar content experience for your buyers can be transformative—both to their relationship with your company and to your own business outcomes. But the rules of content have changed. You'll need to know these three new rules of content experience.
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by Ayaz Nanji
Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health.
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by Ayaz Nanji
Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge.
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by Lindsay Tjepkema
Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no perfect formula to ensure that your brand podcast will be a success. There are do's and don'ts, however. Here are five of the don'ts.
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by Wayne St. Amand
How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article.
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by Ayaz Nanji
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.
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by Alyssa Anderson
We can't control Google's latest search algorithm, but we can harness the power of internal linking to strengthen our website's SEO. Here are five tactics to use.
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by Matt Janaway
Both B2B and B2C companies use content marketing, but their respective content strategies differ—because their audiences' needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts.
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A good product content strategy requires technology that can integrate production, storage, and management, as well as analyze data to deliver relevant customer experiences. Are you using the right tools?
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To be competitive today, marketing leaders need agile, flexible martech platforms that scale and bring context to the data their businesses need. Find out more.
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by Ayaz Nanji
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.
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by Ayaz Nanji
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.
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by Thomas Sugar, Emma Conlan
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.
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![A 17-Step Process for Creating High-Performing Articles [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210715-infographic-lg.jpg)
![The Power of Writing Your Story [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210527-infographic-lg.jpg)
![LinkedIn Content Engagement Benchmarks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210525-infographic-lg.jpg)
![15 Writing Lessons From Famous Authors [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210506-infographic-lg.jpg)
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