Marketing Articles: Content

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How to Use Interactive Ad Campaigns to Generate Leads

by John Horn

Content
You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works. more
The Video Content B2B Buyers Find Most Helpful

by Ayaz Nanji

Content
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. more
The User-Generated Content Advertising Ecosystem [Infographic]

by Ayaz Nanji

Content
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. more
Effective Content Writing in 15 Steps

by Liudmila Klimusheuskaja

Content
It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article. more
What Is Curated Content? Eight Things to Know [Infographic]

by Ayaz Nanji

Content
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business. more
How to Take a Demand Generation Approach to Content Marketing

by Tom Whatley

Content
How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. more
How to Align Content to the Buyer's Journey for Increased Conversions

by Randy Frisch

Content
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey. more
Podcasting for B2B Marketing Thought Leaders

by Ginni Saraswati

Content
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. more
Four Ways to Give Your Podcast a Creative Boost [Infographic]

by Ayaz Nanji

Content
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone. more
What Engineers Want From Vendor Marketers and Salespeople

by Ayaz Nanji

Content
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing. more
Live Professional Captions vs. Live Auto Captions: Which Is Best For You?

by Josh Miller

Content
Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine? more
Five Types of Content to Include in Your Sales Enablement Playbook

by Kelsey Raymond

Content
So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers. more
The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations

by Danielle John

Content
PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them. more
Content Intelligence Isn't Just for Demand Gen Marketers

by Julie van der Weele

Content
As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how. more
The Purpose of Content Marketing for B2B vs. B2C Brands

by Ayaz Nanji

Content
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly. more
Eight B2B Visual Content Marketing Ideas

by Allie Decker

Content
Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas. more
Five Ways B2B Companies Can Use Explainer Videos

by Sabrina Tessitore

Content
Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video. more
Podcasting and Video Are Still Untapped Markets

Content
Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as universal as email or social media, Casted's State of Content Marketing Report found. Check out more insights in this article. more
How Dynamic Content Can Boost Your Email Marketing Campaigns

by Téa Liarokapi

Content
It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content. more
How to Overcome Six Types of Writer's Block [Infographic]

by Ayaz Nanji

Content
This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy. more
How People Want Brand Messaging to Make them Feel

by Ayaz Nanji

Content
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. more
10 Content Marketing Trends to Watch in 2022 [Infographic]

by Ayaz Nanji

Content
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal. more
Convert Prospects With the Power of Case Studies

by John Langenfeld

Content
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. more
How to Add Audio Content to Your Marketing Strategy

by Mikel Fields

Content
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started. more
Google's Guide to User-Generated Content [Infographic]

by Ayaz Nanji

Content
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites. more