Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Tom Martin
So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does.
more
by Ayaz Nanji
According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and responsive.
more
by Ian Lowe
It's easy to assume everyone has equal access to Internet content. But a lot of design and development practices make that access difficult or impossible for people with disabilities. Here's how you can make your content more accessible—and more useful for everyone.
more
by Danielle John
TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base.
more
by Nick Casares
Okay, we've all heard about NFTs. But are they actually useful in the marketing world? How can brands incorporate them into their strategy? The answer may lie in community-building.
more
by Hope Horner
We've all overestimated our ability to get a project done in time and missed a deadline. But when the project is a B2B marketing video, the company can suffer the consequences. Here are four tips to ensure that doesn't happen.
more
by Kelsey Raymond
Ever felt like you need a reference library for your marketing content? Of course you have. It's called a knowledge bank, and its existence will make everything easier.
more
by Nisha Prakash
We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them.
more
You definitely want your customers to take their content personally. But that can be difficult when, in many cases, the customer is actually a group of buyers. Learn how to personalize for buying group marketing.
more
by Doug Yocco
The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it.
more
by Lindsay Tjepkema
Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better way to get those pieces than by having a good conversation.
more
by Ayaz Nanji
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen.
more
by Ayaz Nanji
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.
more
by Ayaz Nanji
Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.
more
by John Horn
You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works.
more
by Ayaz Nanji
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.
more
by Ayaz Nanji
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.
more
by Liudmila Klimusheuskaja
It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article.
more
by Ayaz Nanji
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business.
more
by Tom Whatley
How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help.
more
by Randy Frisch
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.
more
by Ginni Saraswati
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started.
more
by Ayaz Nanji
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone.
more
by Ayaz Nanji
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.
more
by Josh Miller
Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?
more
![Gen Z Trends on YouTube: Three New Types of Creativity [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220707-infographic-lg.jpg)
![The User-Generated Content Advertising Ecosystem [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220407-infographic-lg.jpg)
![What Is Curated Content? Eight Things to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220331-infographic-lg.jpg)
![Four Ways to Give Your Podcast a Creative Boost [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220303-infographic-lg.jpg)
MarketingProfs uses single