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by Hope Horner
We've all overestimated our ability to get a project done in time and missed a deadline. But when the project is a B2B marketing video, the company can suffer the consequences. Here are four tips to ensure that doesn't happen.
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by Kelsey Raymond
Ever felt like you need a reference library for your marketing content? Of course you have. It's called a knowledge bank, and its existence will make everything easier.
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by Nisha Prakash
We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them.
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You definitely want your customers to take their content personally. But that can be difficult when, in many cases, the customer is actually a group of buyers. Learn how to personalize for buying group marketing.
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by Doug Yocco
The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it.
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by Lindsay Tjepkema
Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better way to get those pieces than by having a good conversation.
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by Ayaz Nanji
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen.
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by Ayaz Nanji
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.
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by Ayaz Nanji
Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.
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by John Horn
You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works.
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by Ayaz Nanji
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.
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by Ayaz Nanji
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.
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by Liudmila Klimusheuskaja
It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article.
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by Ayaz Nanji
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business.
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by Tom Whatley
How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help.
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by Randy Frisch
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.
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by Ginni Saraswati
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started.
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by Ayaz Nanji
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone.
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by Ayaz Nanji
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.
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by Josh Miller
Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?
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by Kelsey Raymond
So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers.
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by Danielle John
PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them.
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by Julie van der Weele
As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.
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by Ayaz Nanji
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.
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by Allie Decker
Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas.
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![The User-Generated Content Advertising Ecosystem [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220407-infographic-lg.jpg)
![What Is Curated Content? Eight Things to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220331-infographic-lg.jpg)
![Four Ways to Give Your Podcast a Creative Boost [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220303-infographic-lg.jpg)
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