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by Brent Keltner
You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.
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by Tomasz Niezgoda
Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.
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by Robert Strobl
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.
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by Alex Lashkow
Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.
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by Ayaz Nanji
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.
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by Ayaz Nanji
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
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by Kenda Macdonald
This article explores what entry points are and how to successfully use them to get people signed up and into your database.
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by Ayaz Nanji
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.
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by Chad S. White
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.
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by Kenda Macdonald
This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.
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by Phil Caplin
Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness.
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by Ayaz Nanji
This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in the future.
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by Hope Horner
Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.
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by Ayaz Nanji
How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.
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by Victor Blasco
Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and a video telling your company story is the perfect way to draw them in.
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by Ayaz Nanji
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.
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by Courtney Washington
Keeping people's eyes on your website is a vital top-funnel tactic. Check out these 10 tips for more engaging blog posts.
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by Ayaz Nanji
This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns.
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by Ayaz Nanji
Explore eight approaches for coming up with great infographic ideas, from looking to solve a burning problem to finding ways to highlight extreme cases.
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by Jamie Gier
Data this, metrics that... it can be hard to harness basic creativity in the current marketing environment. This article argues for a return to design and a focus on interactive content to break up the monotony.
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by Amy Bock
Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan.
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by Ayaz Nanji
Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct.
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by Ayaz Nanji
How can you level-up your writing so that your content pieces resonate with audiences, compel action, and rank well in search? This infographic provides 16 tips from experts on how to become a better writer.
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by Bob Wiesner
Your case studies are probably boring, but don't panic. It's not the cases that are the problem; it's the way you're presenting them. Fix it with this four-step cure.
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by Ayaz Nanji
Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very own head of content, Ann Handley.
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![12 Reasons User-Generated Content Is Important for Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220908-infographic-lg.jpg)
![Five Trends Fueling the Rise of Visual, Data-Driven Storytelling [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220830-infographic-lg.jpg)
![Seven Tips for Writing Content Effectively [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220823-infographic-lg.jpg)
![Instagram Reels Benchmarks for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220818-infographic-lg.jpg)
![Digital Audio Trends for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220816-infographic-lg.jpg)
![Eight Approaches for Coming Up With Great Infographic Ideas [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220802-infographic-lg.jpg)
![16 Tips for Becoming a Better Content Writer [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220719-infographic-lg.jpg)
![The Top 10 Content Marketing Influencers in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220714-infographic-lg.jpg)
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