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by George B. Thomas
Marketers are often told to avoid "sales-y" content—to offer something helpful and customer-focused instead. But that doesn't mean avoiding talking about your service entirely. And if you do it right, your content will answer all your prospects' questions, so that when they come to you they're ready to buy.
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by Ayaz Nanji
According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, provide compelling visuals, and use different kinds of social proof.
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Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.
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by George B. Thomas
In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making?
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by Ayaz Nanji
Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.
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by Judith Ingleton-Beer
How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.
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by George B. Thomas
Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence?
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by Jason Ball
B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are some tips for where to start.
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by Ayaz Nanji
What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 videos created by its customers.
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by George B. Thomas
Let's face it: In the world of B2B marketing, we often neglect to bring that essential human element into our content. So, why is the human element so crucial, and how can we infuse it into our professional roles as marketing content creators?
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by Ayaz Nanji
Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research.
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by Ayaz Nanji
More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel.
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by George B. Thomas
In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more.
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by Ayaz Nanji
How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" pre-launch. This infographic explains how.
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by Jameeka Green Aaron
You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.
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by George B. Thomas
Framed as a discussion about business communication, this episode of the Marketing Smarts Live Show and all the wisdom and banter contained therein could well pertain to all walks of life, personal and professional.
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by Ayaz Nanji
This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver.
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by Lakshmi Padmanaban
The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips.
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by Marielle Dellemijn
Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation.
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by Ayaz Nanji
Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.
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by Ayaz Nanji
This infographic covers the growth of AI, why the idea of it being "human-free" is a myth, and how its potential can be fully unlocked with help from people.
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by Ayaz Nanji
This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out.
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by Ayaz Nanji
Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content.
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by Daniel Kehrer
Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content.
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by George B. Thomas
Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements?
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Marketers are often told to avoid "sales-y" content—to offer something helpful and customer-focused instead. But that doesn't mean avoiding talking about your service entirely. And if you do it right, your content will answer all your prospects' questions, so that when they come to you they're ready to buy. more![Three Things Every Great SaaS Landing Page Does Right [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230921-infographic-lg.jpg)
![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230824-infographic-lg.jpg)
![Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230817-infographic-lg.jpg)
![Four Key Benefits of Using a CRM for Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230815-infographic-lg.jpg)
![What AI Needs to Learn From Humans [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230808-infographic-lg.jpg)
![The Anatomy of a Great Blog Post Introduction [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230803-infographic-lg.jpg)
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