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by Eric Yaverbaum
Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.
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by Ayaz Nanji
The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.
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by Ayaz Nanji
Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn.
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by Someshwar Bindu
Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.
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by Michael Becker
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
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by Jason Dea
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
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by Ryan Johnson, Amin Foroutan
Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.
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by Ashley Wallace Jones
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
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by Cristian Stanciu
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
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by Jesse Liszka
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
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by Ayaz Nanji
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?
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by George B. Thomas
Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape.
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by Ayaz Nanji
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.
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by Olesia Filipenko
Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief.
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by Aaron Templer
What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.
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by Caitlin Clingman, Irmand Trujillo
Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.
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by Judith Ingleton-Beer
As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ramifications does a shift in budget allocation entail, and what opportunities await savvy, creative PR and marketing pros? Let's find out.
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by Ayaz Nanji
How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world.
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by Nick Mason
In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.
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by Ayaz Nanji
This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools.
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by Ayaz Nanji
Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.
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by Georges Fallah
To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.
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by Apeksha Mishra
In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.
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by Libby Covington
Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.
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by Ayaz Nanji
Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?
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![How B2B Marketing Leaders Are Brand-Building With Video [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240430-infographic-lg.jpg)
![The Do's and Don'ts of Generative AI for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240222-infographic-lg.jpg)
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