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by George B. Thomas
Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape.
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by Ayaz Nanji
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.
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by Olesia Filipenko
Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief.
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by Aaron Templer
What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.
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by Caitlin Clingman, Irmand Trujillo
Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.
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by Judith Ingleton-Beer
As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ramifications does a shift in budget allocation entail, and what opportunities await savvy, creative PR and marketing pros? Let's find out.
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by Ayaz Nanji
How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world.
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by Nick Mason
In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.
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by Ayaz Nanji
This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools.
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by Ayaz Nanji
Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.
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by Georges Fallah
To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.
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by Apeksha Mishra
In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.
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by Libby Covington
Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.
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by Ayaz Nanji
Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?
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by Ayaz Nanji
Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.
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by Ayaz Nanji
Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?
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by Ayaz Nanji
Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type of voice you're aiming for. So, whom should you use as your inspiration? Here are 100 examples—from Sponge Bob to Nelson Mandela.
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by George B. Thomas
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.
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by Kelsey Raymond
Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.
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by Ayaz Nanji
What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands.
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by George B. Thomas
Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to effectively implement it.
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by Ayaz Nanji
This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.
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by Ayaz Nanji
Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating enough budget for content, according to recent research.
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by Jennifer Nolan
Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics.
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by Oli West
This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.
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![The Do's and Don'ts of Generative AI for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240222-infographic-lg.jpg)
![Evergreen Content: What Marketers Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240125-infographic-lg.jpg)
![100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240123-infographic-lg.jpg)
![Seven Major Design Trends for 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240110-infographic-lg.jpg)
![A 24-Point Content Marketing Checklist for 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240109-infographic-lg.jpg)
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