Quick Reads: Content

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Four Ways Small Businesses Can Make a Big Email SplashEmail Marketing
"Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
Four Ways to Own the First SERPSearch Engine Marketing
"When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
Create Content for Each Stage of the B2B Buying JourneyContent Marketing
Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
The Importance of Relevance: A Cautionary TaleEmail Marketing
"Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
Some Do's and Don'ts of Social UpdatingSocial Media
It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
Why Content Marketing Rules (and What's in It for You)Content Marketing
"Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers," write Ann Handley and CC ...
Four Timeless Email Copywriting CommandmentsEmail Marketing
Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you ...
How to Avoid Four Deadly Email Program SinsEmail Marketing
"There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
How One Company Fought a High-Ranking 'Scam' Search ResultSearch Engine Marketing
Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google ...
Do Your Product Suggestions Delight or Alienate Subscribers?Email Marketing
We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto ...
The Importance of Quality Content to Search OptimizationSearch Engine Marketing
"Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent ...
Why Targeting MattersEmail Marketing
In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. ...
Four Vital Areas for On-Page SEOSearch Engine Marketing
On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of ...
Seven Cool Apps for Business TeamsB2B Marketing
As B2B marketing teams search to find the best apps for doing business, some names are rising to the top of their lists. Here's a sampling of the cream of ...
How Would You Register Existing Subscribers for a New Newsletter?Email Marketing
When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at ...
Why Spelling Matters for SEOSearch Engine Marketing
"Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they ...
Four Ways to Treat Your Email Subscribers Like FriendsEmail Marketing
According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family ...
Four Tips for Mobile SEOSearch Engine Marketing
"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to ...
Seven Ways to 'Gamify' Your Online Marketing OutreachSocial Media
We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun ...
Is Your Content Too Focused?Search Engine Marketing
Any SEO strategy hinges on offering relevant, valuable information. But that might not mean what you think it does. According to the Todaymade blog, we content marketers gravitate toward discussions of ...
Time-Tested Tips and Tools for Faster BloggingSocial Media
In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind ...
Should You Change Your From Line?Email Marketing
Should you change the from line you use in email campaigns? According to Mark Brownlow, most people would advise against it—strenuously—on the grounds that messages might be ignored or marked ...
An Argument for Content Creation Before OptimizationSearch Engine Marketing
"Search engines rank individual pages, not your site as a whole," writes Nick Stamoulis at the Search Engine Optimization Journal. "This means that each page needs to be optimized for ...
Four Reasons to Reconsider Automated Content SharingSocial Media
We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of ...
The Importance of Variety in Email CampaignsEmail Marketing
Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...