Quick Reads: Customer Behavior

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Five Ways to Optimize Email for MobileEmail Marketing
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
Achieving Kingly Facebook Engagement: The Six Secrets of SuperbrandsSocial Media
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
Captivating Digital Moms: Four Apps They LoveSocial Media
Moms are among the most connected demographics in social: more than 54% own smartphones, 75% use Facebook; and 5 million visit Pinterest daily. Their purchasing decisions affect entire households and ...
Three Email Marketing Tips From SeinfeldEmail Marketing
We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity. "Although the show might not seem the ...
Four Email Marketing BlundersEmail Marketing
Despite the glitz and glamour of newer marketing channels, most people still favor tried-and-true email. "A recent study asked consumers which channel they prefer for receiving permission-based promotional messages," reports ...
Making a Plan for Your Online CommunitySocial Media
Looking to build an online community? Don't start blind! According to Bill Faeth at the Inbound Marketing Blog, most online-community development plans are "impractical" or "irrelevant." To help companies get a better social start, ...
The Argument Against 'Do Not Reply'Email Marketing
"You walk into your local Sprint store to pay your monthly invoice," writes DJ Waldow at Waldow Social. "You [go] to the counter and hand the Sprint employee a check ...
Don't Let Negative Word-of-Mouth Hamper Positive SEOSearch Engine Marketing
"Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about ...
Five A/B Tests You Should UseEmail Marketing
"A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger. With A/B testing—which simply ...
Pinterest's Impact on Users and on Your BrandSocial Media
We've mentioned Pinterest numerous times—enough to show we're Pin-crazy. But we're not the only ones! To back us up on our Pin interest, Compete has published charts about Pinterest's growth and ...
How to Clear the Gmail HurdlesEmail Marketing
If you're one of Gmail's 350 million users, you know how vigorously the service defends your inbox from unwanted email. Obvious junk goes to the spam folder. But that's not ...
Social Guidelines Worthy of an OlympianSocial Media
Social media guidelines are the hallmark, and often the Achilles heel, of a solid social strategy. To be successful, your user guidelines need to be simple and facilitate right social behavior—instead ...
The Case for Short and SweetEmail Marketing
Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should ...
Three Ways to Simplify the User's Buying ProcessSocial Media
According to the IBM Institute for Business Value, 60-65% of business leaders think users follow them on social media because they want to be part of a community. But that ...
Use Empathetic Marketing to Win CustomersSmall Business
We're living in an age of post-Recessionary caution. "[T]oday, most consumers have to be careful with their spending and only a strongly demonstrated understanding of their feelings and life/business circumstances ...
Three Tips for High-ROI Calls to ActionEmail Marketing
Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
The Danger of Robotic Lead-Nurturing Email CampaignsEmail Marketing
If your company operates in the B2B sphere, there's a good chance your lead-nurturing program includes email campaigns with triggered messages. But if those messages are too robotic, warns Ardath Albee, they might ...
Four Tips for a Stronger Call to ActionEmail Marketing
If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to ...
Four Steps to Incorporating Social Media at Consumer Touch PointsSocial Media
In April, the McKinsey Quarterly published "Demystifying Social Media" for businesses. The article illustrates how using social media right can enable "targeted marketing responses at individual touch points along the consumer decision journey." Here ...
Four Tips for Subject-Line SuccessEmail Marketing
Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's ...
How to Be a Pinterest Superstar: Advice From a Mom-Blogging VirtuosoSocial Media
We've shared how-to's about Pinterest from a brand perspective, but its biggest users are women (especially mums!) who have a super-useful perspective on how to maximize this powerful visual network. Here's an ...
Four Worthy Marketing Lessons From KickstarterSocial Media
From its 2008 launch, Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users who believe in the projects they've ...
Keeping Loyal Customers LoyalEmail Marketing
"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog. So how do ...
The Importance of 'Free'Small Business
When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out ...
Six Tips for Managing Facebook Brand Timeline PagesSocial Media
We have updated you on some of the major changes to Facebook’s Brand Timeline pages. Now that you feel more familiar with the medium, it’s time for your Community Manager ...