Quick Reads: Search Engine Marketing

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Four Commandments of SEOSearch Engine Marketing
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We ...
Bolster Your Linkbuilding Efforts With Guest BloggingSearch Engine Marketing
"Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding ...
Five Critical Elements in a Successful PPC CampaignSearch Engine Marketing
"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
Should You Optimize for Bing and Yahoo?Search Engine Marketing
It's no secret that Google controls the vast majority of online searches. Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on ...
Don't Let Negative Word-of-Mouth Hamper Positive SEOSearch Engine Marketing
"Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about ...
Google's Top SEO Tips for StartupsSearch Engine Marketing
As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver ...
Four Tips for the Perfect PPC Landing PageSearch Engine Marketing
Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period. "After seeing those results it is fair to say that I ...
Is Outsourced PPC Right for You?Search Engine Marketing
Have you considered using an agency to handle your PPC campaigns? "Knowing what to expect, and what not to expect can help you judge whether or not outsourcing this work ...
Three Ways to Keep Your Search Rankings HealthySearch Engine Marketing
As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like ...
Three Digital Marketing Initiatives That Complement Your SEO ProgramSearch Engine Marketing
"While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good ...
Three Tips for Spotting an SEO ScammerSearch Engine Marketing
As a relatively new discipline that explores new territory and aims for a moving target, SEO can feel like a ride through the Wild West. We even use lingo like ...
Basic Tips for Optimizing Your YouTube VideosSearch Engine Marketing
Businesses use YouTube to host video in the hope they'll turn up in search results, expand their audience, and generate leads, says Mike Hanbery at Webolutions. "Simply uploading a video, however, ...
Go Beyond Basic Local Search: Get Hyper-LocalSearch Engine Marketing
"More folks turn to the Internet than any other medium—including newspapers, TV, or word-of-mouth—for local information," writes Tom Shapiro in an article at MarketingProfs. "Furthermore, a whopping 83% of local ...
What Gardening Can Teach You About Keyword Plans Search Engine Marketing
What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to ...
Three Backlinking Mistakes to AvoidSearch Engine Marketing
A strong SEO program relies on backlinks—links to your website from external sources. "Those backlinks signal to search engines how influential and relevant your business is online," writes Chris Sheehy ...
Three SEO Don'ts Straight From GoogleSearch Engine Marketing
When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs ...
Is a PPC Campaign Right for You?Search Engine Marketing
"I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource ...
Should You Host Your Blog On-Site or Off-Site?Search Engine Marketing
"Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog. "But how should [a blog] be executed? Should ...
Five Steps to Improved Local Search ROISearch Engine Marketing
"Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015," writes Jon Schepke in an article at ...
Three Ways to Know Your SEO is WorkingSearch Engine Marketing
You've put an SEO program in place—but how can you tell if it's working? "Ultimately, the only factor that determines success is the bottom-line; like any investment, we do not ...
Three Keyword Pitfalls Sure to Kill Your SEO EffortsSearch Engine Marketing
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
How to Discover an SEO Cheater in Your MidstSearch Engine Marketing
When you're thrilled with the results your SEO program generates, you might not ask many questions about how it's done—and let potentially problematic practices go undetected until it's too late. ...
Three Tips for Preserving Your Online Anchor IdentitySearch Engine Marketing
In the push to optimize your Web presence for local search, it's important to avoid techniques that tamper with your anchor identity—the name, address, and phone number contained in your ...
Is Stirring Up Viral Controversy Worth the Risk?Search Engine Marketing
How far would you go to create the sort of shareable content that goes viral? Would you—for instance—risk your reputation with a video that's almost certain to invite accusations of ...
Four Tips for Social Media SEOSearch Engine Marketing
You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks? "B2B marketers should be looking to expand the reach of their ...