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Four Commandments of SEOSearch Engine Marketing
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We ...
Five Ways to Become Your Prospect's Favorite Website B2B Marketing
What's the first thing you do when your company needs a product or service? You go online, of course—and so do your customers. "Your prospects have a huge array of websites to ...
Bolster Your Linkbuilding Efforts With Guest BloggingSearch Engine Marketing
"Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding ...
Seven Steps for Creating a Great InfographicSmall Business
Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics ...
Get the Biggest Bang for Your BlogSocial Media
Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared ...
B2B Blogging: Three Steps to Getting NoticedB2B Marketing
We all know the challenges of B2B blogging: Finding a good business reason to start one (besides the fact that everyone else is doing it), finding an authentic "voice" for ...
Three Creative Ways to Boost Response on FacebookB2B Marketing
As we mentioned last time, B2B marketers are becoming more socially adept. As a result, tips continue to emerge about what's working best to engage users at the major social ...
How to Attract 1,000 Daily Blog VisitorsSmall Business
Large corporations are blogging less, but that doesn't mean your small business should follow their lead. "When done right, blogging can attract a huge pool of prospective customers," writes Danny ...
Making a Plan for Your Online CommunitySocial Media
Looking to build an online community? Don't start blind! According to Bill Faeth at the Inbound Marketing Blog, most online-community development plans are "impractical" or "irrelevant." To help companies get a better social start, ...
Google's Top SEO Tips for StartupsSearch Engine Marketing
As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver ...
The Seven Elements of a Great Lead Gen Landing PageB2B Marketing
What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be ...
Four Tips for the Perfect PPC Landing PageSearch Engine Marketing
Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period. "After seeing those results it is fair to say that I ...
Facebook Promotions: Do's and Don'tsSocial Media
It can be amazingly confusing to run a contest on a Facebook Page. But breaking any Facebook Terms may result in your page being shut down—so you have to step ...
How to Keep Your Content Marketing Shelves StockedContent Marketing
Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty ...
Pinterest Lessons for Better Web DesignSocial Media
We've talked plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Here's a ...
How to Pin With Purpose on PinterestContent Marketing
Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year. But ...
Five QR-Code Marketing Mistakes and How to Fix ThemSocial Media
Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan ...
How to Boost Your Blog's ReadershipContent Marketing
Are your blog analytics looking a little anemic? To put some zing in your listless blog and boost readership, consider these five ideas, inspired by Joe Chernov's Eloqua blog post, ...
Five Tips for Case-Study Videos That Get ResultsSocial Media
We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video ...
Three Digital Marketing Initiatives That Complement Your SEO ProgramSearch Engine Marketing
"While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good ...
Make a Picture Worth a Thousand ConversionsSocial Media
Websites are great ways to relay lots of information—and that's a blessing and a curse, as business sites pack in as much about themselves, their products, their customers, their services, ...
Tracking Traffic From Pinterest: Three MeasurementsSocial Media
Pinterest serves more than 11.7 million US users monthly. But how do you know how many of them are checking out your Pins? While Pins and Repins of photos from your ...
Four Tips for Turning a Website Design Into a Brand ExperienceSocial Media
Small businesses can learn lots from design firm Method's socially appealing philosophy. Case in point: Method's Interaction Design Director Ben Fullerton recently wrote an eloquent article for Fast Company about turning ...
Basic Tips for Optimizing Your YouTube VideosSearch Engine Marketing
Businesses use YouTube to host video in the hope they'll turn up in search results, expand their audience, and generate leads, says Mike Hanbery at Webolutions. "Simply uploading a video, however, ...
What Your Real Website Can Learn From a Fake WebsiteSmall Business
As part of their marketing campaign for Ridley Scott's futuristic Prometheus—an Aliens prequel—producers created a corporate website for the fictional Weyland Industries. And after exploring the well-conceived www.weylandindustries.com, Carol Tice believes ...