Quick Reads: Graphic Design

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Using Subject-Line Symbols to Get NoticedEmail Marketing
"In sports, the best coaches find hidden talent to help propel their teams," writes Greg Zakowicz at the Bronto blog. "In email marketing, that means finding underused tactics." A perfect example of a ...
How to Put Some Oomph Back in Your Email CampaignsEmail Marketing
When everything's going well, it's easy to find yourself in an email-marketing rut. Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the ...
Pinterest Lessons for Better Web DesignSocial Media
We've talked plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Here's a ...
How to Pin With Purpose on PinterestContent Marketing
Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year. But ...
Five QR-Code Marketing Mistakes and How to Fix ThemSocial Media
Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan ...
Five Tips for Case-Study Videos That Get ResultsSocial Media
We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video ...
Make a Picture Worth a Thousand ConversionsSocial Media
Websites are great ways to relay lots of information—and that's a blessing and a curse, as business sites pack in as much about themselves, their products, their customers, their services, ...
Four Tips for Turning a Website Design Into a Brand ExperienceSocial Media
Small businesses can learn lots from design firm Method's socially appealing philosophy. Case in point: Method's Interaction Design Director Ben Fullerton recently wrote an eloquent article for Fast Company about turning ...
Create Colorful Visual Content―Without Busting Your BudgetContent Marketing
The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive ...
Three Email Copywriting Tips for Non-ProsEmail Marketing
Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...
How to Choose Stock Images for Your Email CampaignsEmail Marketing
"When you think about your creative content, many factors come into play: your copy, your font choices, the layout and, of course, the images you choose to communicate your message," ...
Four Ways to Optimize Your Email's Call to ActionEmail Marketing
Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During ...
Four Ways Small Businesses Can Make a Big Email SplashEmail Marketing
"Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
Four Tips for Mobile Email DesignEmail Marketing
"Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
Four Tips for Mobile SEOSearch Engine Marketing
"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to ...
Time-Tested Tips and Tools for Faster BloggingSocial Media
In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind ...
Five Ways to Make Your Website Tablet-FriendlySocial Media
You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of ...
Five Email Design Must-HavesEmail Marketing
The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent ...
Six Crucial Factors of Mobile App DevelopmentSocial Media
Building a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite "see" your great ...
Turn Your Data Into Infographics: Five Cool ToolsSocial Media
One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you ...
Five Ways to Search-Optimize Your ImagesSearch Engine Marketing
Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a ...
Four Reasons to Revive the Bulky Direct Mail PieceSmall Business
"Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
Draw a Picture With Your DataMarketing Analytics
"Data visualization and infographics are powerful ways to communicate data, stats or information that most communications pros never even consider," writes Adam Singer at the Future Buzz blog. "And yet ...
What You Can Learn From the Gap's Logo DebacleSmall Business
Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard ...
How to Ensure Your Messages Render CorrectlyEmail Marketing
You might think you've done your rendering homework, but that might not be the case. "Don't assume that the custom template you tested several months ago is still rendering correctly ...