"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales," writes Lior Levin in a guest post at HubSpot.

That means if you haven't already done so, it's time to develop a unique SEO strategy for customers out there who search for content with iPhones and Androids—and all things mobile.

To help you optimize your efforts, Levin offers pointers like these:

Create mobile-formatted content. That is an obvious suggestion, Levin allows, but one that is still worth making. If you choose not to format for mobile users, your content will hold less on-the-go appeal, and Google might take unfavorable notice.

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