Quick Reads: Public Relations

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How to Generate Leads via the Chamber of CommerceB2B Marketing
You have a very good reason to join your local chamber of commerce: "One study on consumer preferences found that 63% of consumers prefer to shop and do business with chamber members," ...
How to Get the Popular Kids to Share Your ContentContent Marketing
You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small. What ...
Three Digital Marketing Initiatives That Complement Your SEO ProgramSearch Engine Marketing
"While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good ...
Five Steps for Managing a PR CrisisSmall Business
It's unlikely that your brand will ever face a public relations catastrophe on the scale of British Petroleum, Bank of America, or Enron. But there's a chance you'll encounter crisis ...
Three Tips for a Pitch-Perfect PitchSmall Business
"Journalists are bombarded with pitches every day, all day long," writes Mary Reed at MarketingProfs. "The pitches arrive via phone, fax, email, and even social media sites. Because of the ...
How to Be a Great Panel ModeratorSocial Media
Got your social strategy off the ground? Want to draw more attention to it? Consider increasing your business's profile at an industry conference. Even if you aren't ready to keynote, ...
Five Easy Ways to Gather Client TestimonialsB2B Marketing
"When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. ...
How to Become a NewsmakerSmall Business
When you're ready to position yourself as a media resource, says blogger Nettie Hartsock, you can hire publicists who pitch your expertise to journalists—or you can start making news at ...
If We Do Say so OurselvesSmall Business
"You might have noticed a trend in more and more marketing," writes Rohit Bhargava at the Influential Marketing Blog, "where large brands are featuring real people and actual employees in ...
Foolin' AroundSmall Business
If you use Google on a regular basis, you've seen playful manipulations of the search engine's multicolored logo. The temporary tweaks often appear during holidays—harvest tones and a cartoon turkey ...
The Devil in the DetailsSmall Business
Since October of 2009, the menus of 1,500 Denny's restaurants have invited customers to join the social-media conversation at Twitter. So far, so good. But there's a serious problem: The ...
You Never Get a Second ChanceB2B Marketing
"Your introduction is one of the most important sections of your white paper," says Jonathan Kantor in a post at the White Paper Pundit blog. "The degree that your introduction ...
National LampoonSmall Business
Are you on pins and needles waiting for satirists to create YouTube videos that mock your earnest marketing efforts? Probably not. But in a post at his blog, Seth Godin ...
When Pizza Turns a New LeafSocial Media
It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...
What Can Celebrities Do for You?Small Business
If you tune in to Access Hollywood or flip through the pages of Us magazine, you'll see features on the clothing, accessories, jewelry and cosmetics favored by trend-setting celebrities. In ...
Say It With PicturesCustomer Insight
It's a new year! Time to take a fresh look at your strategic plan for the year ahead. What do you hope to achieve by December 31, 2010? Better customer ...
Las Vegas or BustSmall Business
You might travel to tradeshows around the country, but have you ever considered the marketing potential of the journey itself? Consider how Griffin Technology, a maker of iPod accessories, has ...
Joking Your Way off the Hot SeatMarketing Inspiration
One way or another, the story was going to get out: a late-night talk show host, his rumored affairs with staff members and an alleged extortionist who wanted $2 million ...
I Get SentimentalMarketing Analytics
"The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression," writes Alex Wright in a recent ...
Webinar Invitation Success: Less Is MoreHigh-Tech Mktg & Sales
When it comes to webinar campaigns, less is usually more. Relying on a "spray and pray" approach may drive attendance numbers initially—but often leads to higher drop-off rates and fewer ...
The New Downside of 24/7Customer Insight
Who's that bleary-eyed chap in the corner? Why, he's the CMO who stayed up all weekend conducting WOM (word-of-mouth) damage-control—after one bad Saturday-morning customer tweet. Welcome to the new downside ...
The Color of MoneyMarketing Inspiration
As environmental awareness continues to rise, the average consumer has become more conscious of the need to make greener choices. A post at the Osocio blog highlights a satirical cartoon from ...
Warts and AllSmall Business
In a move you wouldn't expect from a restaurant chain, Chipotle recently announced it would sponsor free screenings of the documentary Food Inc., an exposé of the American food industry. ...
Thanks for NothingSmall Business
In a post at the Marketing Interactions blog, Ardath Albee tells the story of a phone call from a favorite charity, and an inarticulate young man who explained that he ...
Fake It at Your Own RiskSmall Business
Let's say you visit a site like Yelp.com and discover scathingly negative reviews of your product or service. Making matters worse, only a few of your happy customers have balanced ...