You might travel to tradeshows around the country, but have you ever considered the marketing potential of the journey itself? Consider how Griffin Technology, a maker of iPod accessories, has made an event of its marketing team's otherwise mundane trip from Point A to Point B.

At the CES Bound blog, the company issued this invitation to visitors: "Follow us as we drive 2,476 miles to Las Vegas for the nation's largest consumer electronics show in a (somewhat) restored 37-year old VW camper-van crammed full of Griffin gear."

Posts at CES Bound document the odyssey using various media. Examples include:

• A Google Maps screenshot showing the proposed route from Nashville to Las Vegas. "This is how we’re getting to Vegas," they note. "We chose this route, so that we can meet you along the way. Have you RSVP’d in Phoenix or New Orleans yet?"
• Visual documentation—both images and videos—of the team's amateur attempts to transform a battered old VW bus into roadworthy cross-country transportation.
• A profile of social-media coordinator Dave, whose favored road trip playlist includes Gordon Lightfoot's Carefree Highway and anything by The Ramones.

Once the trip begins, readers can expect stories from the road, anecdotes sure to feature tales of exploits and the inevitable mechanical mishap.

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