Quick Reads: Market Research

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Five Questions Marketers Need to Ask Prospective ClientsB2B Marketing
"The key to being a good consultant of any kind is to ask the right questions," Michael Teitelbaum notes in a recent post at Marketing Trenches. "I've seen that the ...
Five A/B Tests You Should UseEmail Marketing
"A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger. With A/B testing—which simply ...
Pinterest's Impact on Users and on Your BrandSocial Media
We've mentioned Pinterest numerous times—enough to show we're Pin-crazy. But we're not the only ones! To back us up on our Pin interest, Compete has published charts about Pinterest's growth and ...
Who Is Scanning QR Codes? Here's a Quick Update.Social Media
We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can ...
Four Ways to Determine How Well Your Holiday Emails WorkedEmail Marketing
You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
Three Errors That Lead to Bad Survey QuestionsMarketing Analytics
If you want solid information, you should take great care when writing survey questions. "Leading and misleading questions always yield questionable data, based on which you are highly likely to ...
Ask an Imprecise Question, Get an Imprecise AnswerMarketing Analytics
When you write survey questions, it's important to ensure the information it elicits will produce meaningful analysis. "Data from mixed-mode questions are hard, if not impossible, to interpret accurately," explains ...
Don't Commission Market Research Without an Action PlanMarketing Analytics
It's a given that market research will come in all shapes and sizes. "We see custom research that reaches into the six figures in cost," writes Mike Sweeney at the ...
Three Steps to Highly Qualified ProspectsLead Generation
"If yours is like a lot of sales organizations," write Ed Tittel and Carl Eidson in a PRO article at MarketingProfs, "it may have intensified prospecting efforts lately as old ...
Three Ways to Balance Data Collection With Customer ServiceMarketing Analytics
Debra Ellis recently received an unusual question during a visit to her doctor: "Has capturing information replaced service?" he asked. The doctor had recently taken a vacation with his family, ...
Facebook Users: Four Key StatsSocial Media
It's easy to get lost in the Facebook hype. Everybody's on it—but is "everybody" relevant to you? Here's a quick way to find out. Check out Research Spotlight: Facebook, a ...
Get Some Family ValuesMarketing Analytics
Your B2C business might ignore anyone who doesn't fit the profile of your usual customer. Why, for instance, would you target recent graduates when you normally sell your product or ...
Tell Me What You Really ThinkMarketing Analytics
Unless you ask, you'll never know what a customer really thinks about your product or service. "By embracing a customer-feedback program," writes Carolyn Hall at MarketingProfs, "you can gain insight ...
Be an Action HeroMarketing Analytics
At one of our favorite sites—Which Test Won?—Anne Holland presents results from actual A/B tests. And a recent post profiles a test run by Campaign Monitor in which the company ...
Is Success on This Menu?Marketing in a Downturn
The next time you dine out, take a close look at the menu—even if you already know what you want to order. The reason? Restaurants have learned a thing or ...
Get SmartMarketing Analytics
"Especially in a down economy," writes Barbara Bix in a Pro article at MarketingProfs, "it's important to understand where the opportunities are—and how to capitalize on them." To learn how ...
The Best Bang for Your BuckMarketing Analytics
"According to the 2009 Spencer Stuart survey of more than 300 senior-level marketers," write Kevin Clancy and Peter Krieg in a Pro article at MarketingProfs, "55% said emphasis on a ...
We Want More of That Pie!Search Engine Marketing
When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
Getting to Know You, You, You, YouSocial Media
A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 ...
When Pizza Turns a New LeafSocial Media
It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...
Tapping the Potential of Online DemosHigh-Tech Mktg & Sales
An online demo is a powerful tool that can connect your prospects with your software in minutes, showcasing a full array of features and helping you drive home the value ...
B2B Goes 007B2B Marketing
"While most people think of social media as a non-business arena, many savvy marketers are ... leveraging [it] to gather intelligence about prospects," says Dan McDade in a recent post ...
Dial M for Mobile SearchSearch Engine Marketing
According to research from SEMPO, more than 64 million US wireless subscribers surfed the mobile Internet in May 2009—almost twice as many as in the previous year. That accounts for ...
The Word on the (Virtual) StreetEmail Marketing
In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
Let's Go SteadyMarketing Analytics
"The problem with market research is that, while it can generate some pretty actionable insights, it's expensive," says Josh Bernoff at the Groundswell blog. "If you do surveys, it's always ...