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Five Critical Elements in a Successful PPC CampaignSearch Engine Marketing
"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
Should You Optimize for Bing and Yahoo?Search Engine Marketing
It's no secret that Google controls the vast majority of online searches. Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on ...
Google's Top SEO Tips for StartupsSearch Engine Marketing
As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver ...
Four Tips for the Perfect PPC Landing PageSearch Engine Marketing
Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period. "After seeing those results it is fair to say that I ...
Is Outsourced PPC Right for You?Search Engine Marketing
Have you considered using an agency to handle your PPC campaigns? "Knowing what to expect, and what not to expect can help you judge whether or not outsourcing this work ...
Three Ways to Keep Your Search Rankings HealthySearch Engine Marketing
As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like ...
Advanced Email SegmentationEmail Marketing
If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; ...
Five QR-Code Marketing Mistakes and How to Fix ThemSocial Media
Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan ...
How to Segment for Maximum RelevanceEmail Marketing
It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same ...
Three Tips for High-ROI Calls to ActionEmail Marketing
Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
Driving Engagement With the New Facebook Ad Optimization FeaturesSocial Media
Building to its IPO, Facebook unrolled improvements that let marketers optimize ads for multiple actions (not just Likes). In a post at Mashable, Victoria Ransom shares four tips for enhancing ...
Go Beyond Basic Local Search: Get Hyper-LocalSearch Engine Marketing
"More folks turn to the Internet than any other medium—including newspapers, TV, or word-of-mouth—for local information," writes Tom Shapiro in an article at MarketingProfs. "Furthermore, a whopping 83% of local ...
What Gardening Can Teach You About Keyword Plans Search Engine Marketing
What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to ...
A Video Creator's Checklist From YouTubeSocial Media
At MIPTV in March, YouTube's Joe McDermottroe introduced the company's latest Creator's Playbook—a bible of video production gold—by giving away tips on how to make the best of your own ...
Three SEO Don'ts Straight From GoogleSearch Engine Marketing
When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs ...
Is a PPC Campaign Right for You?Search Engine Marketing
"I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource ...
Should You Host Your Blog On-Site or Off-Site?Search Engine Marketing
"Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog. "But how should [a blog] be executed? Should ...
Five Steps to Improved Local Search ROISearch Engine Marketing
"Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015," writes Jon Schepke in an article at ...
Three Ways to Know Your SEO is WorkingSearch Engine Marketing
You've put an SEO program in place—but how can you tell if it's working? "Ultimately, the only factor that determines success is the bottom-line; like any investment, we do not ...
Four Tips for Social Media SEOSearch Engine Marketing
You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks? "B2B marketers should be looking to expand the reach of their ...
Three Ways to Make Your Content Search-FriendlySearch Engine Marketing
In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating ...
Four Ways to Own the First SERPSearch Engine Marketing
"When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
Three Ways to Enhance SEO With TwitterSearch Engine Marketing
"While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
Optimize for Bing: Four Key TipsSearch Engine Marketing
Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And ...
Three Ways That Monitoring Social Media Can Help PPC CampaignsSearch Engine Marketing
"Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...