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Four Mistakes of the SEO NoviceSearch Engine Marketing
"As you get started in SEO, you'll read a lot about things you should be doing to optimize your website for organic search," writes Marty Diamond at the Diamond Website ...
How to Fortify Your SEO Against Ranking ChangesSearch Engine Marketing
In a post at Conversation Marketing, Ian Lurie reports on the disappearance of Google's real-time search—and consequently, the disappearance of up-to-the-minute Twitter feeds from Google. "If you're a bandwagon-driven Internet ...
Five Tips for Creating Effective Transactional EmailsEmail Marketing
"Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
Four Ways to Boost SEO Results With Social MediaSearch Engine Marketing
SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at ...
How Identifying Negative Keywords Can Lower Costs and Boost ResultsSearch Engine Marketing
"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases ...
Two Key Rules for B2B SEOSearch Engine Marketing
"White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article ...
Four Questions to Ask Yourself About Trigger EmailEmail Marketing
"Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing ...
Tips for a Smart Mobile Search StrategySearch Engine Marketing
In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers ...
The Five Rs of Search Engine MarketingSearch Engine Marketing
In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
Four Ways to Search-Optimize Your Site StructureSearch Engine Marketing
Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, ...
Why You Should Nix 'Black Hat' OptimizationSearch Engine Marketing
The New York Times recently noticed something odd when performing Google searches on terms as diverse as bedding, skinny jeans, area rugs and grommet-top curtains. "You could imagine a dozen ...
One Very Convincing Reason to TestEmail Marketing
A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used ...
Three Ways to Solve Duplicate Content Issues at Your WebsiteSearch Engine Marketing
Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
Mastering the Language of Email MarketingEmail Marketing
"Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you ...
Use Your Address to Get Noticed in Google PlacesSearch Engine Marketing
In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
How to Fight Offline Decisions That Can Hurt SEO StrategiesSearch Engine Marketing
Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, ...
Three Things You Must Do Before You Increase Email FrequencyEmail Marketing
Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
Three Tips for Setting Up Google Analytics Search Engine Marketing
In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your ...
Four Ways to Determine How Well Your Holiday Emails WorkedEmail Marketing
You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
Three Ways to Get Valuable Links From InfluencersSearch Engine Marketing
"The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case ...
Cool Tools for Checking Out Your SEO CompetitionSearch Engine Marketing
In a recent post at Search Engine People, Wayne Barker notes that keeping up with SEO trends can be truly challenging, even for those who work within the industry. Staying ...
How to Optimize an About Page: Create Information LevelsSearch Engine Marketing
Your About page is one of the most important pages on your site, says Lisa Banks in a post at the Site Reference SEO blog. Done right, it can help ...
Hot New Tools to Provide Hot New Blog ContentSocial Media
One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, ...
Three Unusual Places Your Keywords Should GoSearch Engine Marketing
You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across ...
Four Keys to Finding Better KeywordsSearch Engine Marketing
In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...