One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, dedication of time, community management, consistent cross-marketing—and it can take months, even years, to gain an appreciative audience.

So you say you're not ready to commit to hardcore blogging? Or (even worse), you're not sure what subject you might focus on with real expertise? Here's some help.

Scoop.it lets you launch a page on a subject, then simply grab interesting links to populate your page. Media (videos, photos) are instantly added and resized. Your page appears newspaper-style, easy on the eyes and reminiscent of paper.li, another social curation service that won LeWeb's Virality Award. Unlike paper.li, though, which curates and reformats material tweeted by a selection of users, Scoop.it lets you can hand-select every single article curated under your heading.

You can easily test lots of topics and see which ignites passion over time, while you maintain a professional shine and social activity. It's shareable on all relevant socnets, and followers can suggest articles to you. (Scoop.it's system also crawls the Web and makes suggestions. It gets smarter as you refine keywords and accept/refuse options.)

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