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Practical Social Media Tips for 2011Social Media
With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
How Uplift Modeling Can Help Improve Your ROIEmail Marketing
"[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from ...
Put That Bad SEO Experience Behind You, and Move OnSearch Engine Marketing
"Over the last dozen-plus years, unscrupulous SEO [companies] have given the entire search engine optimization industry a bad rep," writes Stoney deGeyter at Search Engine Guide. "It seems like every ...
Three Ways to Give Your Blog the SEO TreatmentSearch Engine Marketing
"Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is ...
Two Key Ways to Optimize for Local SearchesSearch Engine Marketing
"When you perform a search at Google or Bing, the results are significantly influenced by your physical location, even on queries where you don't specify a location," writes Ray Comstock ...
What You Can Learn From a Portuguese YouTube PhenomSocial Media
Marketing budgets remain tight, and there's more competition than ever in the high-ROI world of social media. So how can you make your mark? In a post at the Influential ...
Four Smart Ways to Trigger ROIEmail Marketing
According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at ...
Five Reasons Your Advertising Shouldn't Lead With PriceSmall Business
Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading ...
Three Basic SEO Tips to Boost Website VisibilitySearch Engine Marketing
So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you. As ...
Three Deadly Mistakes Email Marketers MakeEmail Marketing
In a post at the Email Marketing Reports blog, Mark Brownlow examines mistaken assumptions that can seriously damage the long-term success of an email program. Our basic beliefs about how ...
SEO Tips for BingSearch Engine Marketing
Whether you're a site owner attempting to rank higher in search results, or a Web developer or designer working with a marketing team on a cool new project, it's more ...
Four Great Perks of a Facebook Brand PageSocial Media
When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social ...
Four Tips for Successful Holiday Email CampaignsEmail Marketing
There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about ...
Four Reasons to Revive the Bulky Direct Mail PieceSmall Business
"Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
How a QR Code-Driven Game Paid Off in RussiaSocial Media
Back in Mother Russia last summer, mobile phone operator MTS engaged users on a titillating mobile scavenger hunt on behalf of its 'Red Energy' branded phone plan. The game kicked off ...
How to Make the Hottest SEO Trend Work for YouSearch Engine Marketing
"What's the hottest trend in search-engine optimization that you've never heard of (yet)?" asks Christopher S. Penn in a recent post at the Awaken Your Superhero blog. It's LDA, he ...
Low-Cost Ways to Boost App SalesSocial Media
We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the ...
How Gucci's Luxury Shoe Sale Lured Customers WorldwideCustomer Insight
In the mobile world, luxury brands must find creative ways to reach customers while maintaining a sense of hauteur. Jimmy Choo, for example, captured our imaginations by initiating @CatchaChoo, setting ...
Three Ways to Maximize the Power of Testimonials in Email CampaignsEmail Marketing
The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy ...
Why You Need SEO, Even If You Hate ItSearch Engine Marketing
"Heresy alert," writes Jason Amunwa at The Zest blog. "I've been struggling with a dark secret recently; you see, I realized that I really dislike SEO. "To me it's like ...
How to Battle the Downturn With FoursquareSocial Media
"I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
How Tippex Scored a YouTube HitSocial Media
In August, correction-tape brand Tippex launched an attention-grabbing YouTube campaign. Colorfully labeled "NSFW. A hunter shoots a bear!," it shows footage of a reluctant hunter faced with shooting a bear ...
Email Marketing in the Age of the 'Ultra Managed Inbox'Email Marketing
For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox—your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber's ...
How to Outbid Bigger Competitors on Google AdWordsSearch Engine Marketing
You might think that your small business—say, one with an annual Google AdWords budget of $50,000—has no chance when bidding against larger companies with much deeper pockets. Happily, that just isn't ...
How to Ensure Your Messages Render CorrectlyEmail Marketing
You might think you've done your rendering homework, but that might not be the case. "Don't assume that the custom template you tested several months ago is still rendering correctly ...