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Four Steps to SEO-Friendly ContentSearch Engine Marketing
"You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services," ...
Five Ways Deep Links Help SEOSearch Engine Marketing
Worried that your website's inbound deep links—links to site pages other than your homepage or other top-level pages—are distracting visitors from your main advertising or branding page? Or that visitors ...
Five Ways to Win Customers With Augmented RealitySocial Media
You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
Five Tools, Four Ways to Find Just the Right KeywordsSearch Engine Marketing
In a recent post at the Content Marketing Institute, Elise Redlin-Cook asks the timeless question, "How do you find the best keywords for your audience?" Then she offers some timely advice. She ...
One Thing Most Viral Campaigns Know Up FrontMarketing in a Downturn
As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
Two Ad-Design Rules to Make Your Brand Message StickCustomer Insight
"Brand identifiability is under the advertiser's control and is a key consideration in ad design," note the authors of a recent research report on the effectiveness of visual ads. But ...
Five Reasons to Make Social Media Part of Your SEO StrategySearch Engine Marketing
It's well known in SEO circles that most links created through social media are "nofollow"—and therefore don't help sites rank higher with search engines. Some SEO professionals believe there's no SEO ...
How Jimmy Choo Boosted Its Brand With CatchaChooSocial Media
From April to June, luxury shoe vendor Jimmy Choo leapt into tennis-shoe production and social media with a splash: It dreamed up CatchaChoo, a "trainer hunt" that united the real ...
Why You Might Want to Send an Email on SundayEmail Marketing
While most experts will say there's no such thing as the perfect time to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for ...
Four Ways to Optimize Your E-Commerce WebsiteSearch Engine Marketing
"E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
Two Sure Ways to Make Your Email Copy SingEmail Marketing
In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he ...
SEO Copywriting: Five Secrets to Online SuccessSearch Engine Marketing
According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how ...
How Miracle-Gro Uses Email to Grow Offline SalesEmail Marketing
"One click between email message and e-commerce is so ingrained for all of us—as both buyers and marketers—that it's almost nostalgic to think of using email solely to promote offline ...
'Fresh Content' Might Not Mean What You ThinkSearch Engine Marketing
According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her ...
Use a Food App to Hawk a Product Line. Why Not?Mobile Marketing
We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name ...
Old Spice Guy's Viral Coup: How He Did ItSocial Media
From July 13 to 14, "Old Spice Guy" (towel-clad spokesman Isaiah Mustafah) responded to users' Old Spice references at YouTube. Short YouTube video clips featured OSG charming users with witty repartee. ...
Four Things Writers and Editors Need to Know About SEOSearch Engine Marketing
When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
Building a Brand on Twitter: Here's One New WaySocial Media
Using Twitter for brand-building? Hardcore users know one personal account is a full-time job, so nurturing a bunch of client/brand accounts just might make you crazy! But lucky for us, applications ...
Hispanic Marketing Tactics That Work With Savvy ShoppersMarketing in a Downturn
American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
How Chick-Fil-A's Email Offer Brought Customers Into Stores Email Marketing
In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that ...
Social-Media SEO: Five Key TipsSearch Engine Marketing
Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any ...
One More New Way to Take Your Business MobileMobile Marketing
In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
How Wheat Thins Mined Twitter to Surprise FansSocial Media
The best path to the heart is still the stomach, and Nabisco apparently knows it. The company recently began mining Twitter to find customers who love its Wheat Thins crackers ...
Three Ways to Get the Most From Triggered MessagesEmail Marketing
It's been a long time coming, writes Dylan Boyd at Email Wars, but with "new systems of marketing automation we are finally gaining ground to creating trigger-based campaigns on actions, ...
Four Common SEO Blunders and How to Avoid ThemSearch Engine Marketing
In a post at the Online Marketing blog, Lee Odden notes that one of the biggest fears for website owners is a sudden drop in search-engine rankings. Case in point: ...