Worried that your website's inbound deep links—links to site pages other than your homepage or other top-level pages—are distracting visitors from your main advertising or branding page? Or that visitors following these links don't always realize they are on your site (as opposed to the site that linked to you)?

Not to fear, says Larry Kim. In a recent MarketingProfs article, he explains how deep links can actually help your site SEO, as they:

Improve your search-engine rankings. Deep links tell search engines your content is worthwhile throughout the site. Also, having them implies you are getting links the natural way (editorial links), as opposed to paying for them.

Increase your site's traffic. The higher your site appears in the SERPs, the more people will learn about it and visit it, Kim says.

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