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A Rose by Any Other NameSearch Engine Marketing
...will go unnoticed by Google. That's what some search pundits are saying these days: To achieve smooth-and-easy SEO, you need to spell out who you are, plain and simple, for ...
It's an iWorld After AllMobile Marketing
Time to start thinking "i" again—this time for the iPad. Like it or not, it's a mobile device, and 120,000 were preordered in the first 24 hours of its release ...
Are We There Yet?Search Engine Marketing
"We are often asked how long it will take before an optimized website will start showing up in the search-engine results," writes Lauren Hobson at Five Sparrows, "but of course ...
Calling All Ugly DucklingsSocial Media
Earlier this year, eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando. The objective: The bloggers were to select one reader each for a full-on ...
Guaranteed to Make You SmileMarketing in a Downturn
"Recently," writes Mark Riffey at the Business is Personal blog, "you've seen a number of major car companies offer to buy your car back if you lose your job—and that's ...
Pageviews Down, Viewers Up!Search Engine Marketing
"A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
Frankly, It's All in Your HeadSocial Media
OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose ...
It's a Tip, Not a CommandmentEmail Marketing
Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
Mastering SEO in a Digital WorldSearch Engine Marketing
In a recent post at the Online Marketing Blog, Lee Odden explains how a better understanding of search-engine optimization can help PR and communications professionals boost their results in a ...
It's a Mobile Makeover!Mobile Marketing
Dipping your brand into unfamiliar territory (like marketing a mobile app to the masses) isn't just a matter of learning new terrain, it's a matter of rethinking what you think you ...
I Won't Burn This Log!Search Engine Marketing
Still wondering how people are really using your website? The answer may be closer than you think, reports Jared Spool in a post at the User Interface Engineering blog. Though ...
The Little Shavers That CouldSocial Media
How much does a new pack of razors cost you per month? Eight dollars? Ten? More than those little blades are worth? Well, Pierre de Nayer recently decided people should ...
Is Success on This Menu?Marketing in a Downturn
The next time you dine out, take a close look at the menu—even if you already know what you want to order. The reason? Restaurants have learned a thing or ...
I Got an 'A' on This Test!Email Marketing
Mark Brownlow of Email Marketing Reports often collates valuable information that we might otherwise miss. Most recently, he reported on the successful test results achieved by various email campaign tweaks. ...
That's One Small Step for AnalyticsSearch Engine Marketing
Do you find the thought of seeking useful information from your analytics package an astronomically daunting one? If so, you're not alone. In a recent post at the Online Marketing ...
Messaging Through Earbuds, Pt. IIMobile Marketing
Last time, we explained how podcasts present a great opportunity to bring brand awareness to on-the-go users. But how can the average marketer produce a winner in the podcast-sphere? Here ...
Cut the Loner ActSocial Media
Big insight: Content creation, pumped exclusively and relentlessly out by You, Inc., isn't the only way to leverage the power of social media. These days, you don't have to go ...
Beat 'em to the Finish Line!Search Engine Marketing
In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
The Cause That RefreshesSocial Media
More companies seem to be realizing these days that they can use their power in the marketplace to aim for goals bigger than just bottom-line-related ones. That may be because more consumers, ...
Careful How You Land That ThingSearch Engine Marketing
When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
Messaging Through Earbuds, Pt. IMobile Marketing
If you don't think of podcasting as a mobile medium, think again! Any users with MP3 players (including smartphones) can load podcasts onto their devices and listen to them anywhere—while sitting on the subway, ...
Making UGC a PicnicSocial Media
What's a Picnic (apart from the classic family activity involving a checkered tablecloth and a ton of ants)? A Picnic is a formidably large candy bar proffered by Cadbury, stuffed ...
Go With the Global FlowSearch Engine Marketing
A local search strategy should include more than just a presence at Google, Yahoo and Bing, says Jay Berkowitz in an interview at the New Times blog. Search marketers should also ...
They Say Everybody Has OneSocial Media
Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's ...
We Want More of That Pie!Search Engine Marketing
When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...