Quick Reads: Social Media

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Achieving Kingly Facebook Engagement: The Six Secrets of SuperbrandsSocial Media
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
Bolster Your Linkbuilding Efforts With Guest BloggingSearch Engine Marketing
"Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding ...
Get the Biggest Bang for Your BlogSocial Media
Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared ...
Connect Remote Workers With Social SoftwareSocial Media
If you're running a small business, one of your biggest allies is the freelancer or the remote worker—even if she's not at your doorstep (which she increasingly isn't). But if you ...
Captivating Digital Moms: Four Apps They LoveSocial Media
Moms are among the most connected demographics in social: more than 54% own smartphones, 75% use Facebook; and 5 million visit Pinterest daily. Their purchasing decisions affect entire households and ...
Five Social Lessons for Small Business From Big BusinessSocial Media
Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media. What's ...
Three Creative Ways to Boost Response on FacebookB2B Marketing
As we mentioned last time, B2B marketers are becoming more socially adept. As a result, tips continue to emerge about what's working best to engage users at the major social ...
Making a Plan for Your Online CommunitySocial Media
Looking to build an online community? Don't start blind! According to Bill Faeth at the Inbound Marketing Blog, most online-community development plans are "impractical" or "irrelevant." To help companies get a better social start, ...
Tips for B2B Marketing at the Big Three Social SitesB2B Marketing
As B2B companies get more comfortable with the big social media outlets, success stories are emerging. "In fact, these social networks have proven indispensable to the marketing strategies of wholesalers ...
Four Tips for Using Instagram for BusinessSocial Media
Who would've guessed a few photo filters and instant sharing capabilities would produce a social hit? Instagram, that's who! The image-based social network, available on iPhone and Android smartphones, boasts more than ...
Pinterest's Impact on Users and on Your BrandSocial Media
We've mentioned Pinterest numerous times—enough to show we're Pin-crazy. But we're not the only ones! To back us up on our Pin interest, Compete has published charts about Pinterest's growth and ...
Social Media Weapons for Your Event-Planning ArsenalSmall Business
Anyone who thinks it's easy to plan, promote, and execute a successful event has never planned, promoted, or executed a successful event. In any case, social media tools can make events easier. "Whether you ...
Social Guidelines Worthy of an OlympianSocial Media
Social media guidelines are the hallmark, and often the Achilles heel, of a solid social strategy. To be successful, your user guidelines need to be simple and facilitate right social behavior—instead ...
Creative Ways to Use Twitter for BusinessSocial Media
Add oomph to your tweet stream! The Social Media Examiner has conceived 16 creative ways to boost your Tweeting. These tips are designed to help you better organize and structure your Twitter ...
Four Marketing Tips From a Canadian ConventSmall Business
Sister Elaine Lachance—vocation director for the Good Shepherd Sisters of Quebec—had a problem. She needed a better way to raise awareness of her dwindling order. And then the PR firm ...
Facebook Promotions: Do's and Don'tsSocial Media
It can be amazingly confusing to run a contest on a Facebook Page. But breaking any Facebook Terms may result in your page being shut down—so you have to step ...
Three Ways to Simplify the User's Buying ProcessSocial Media
According to the IBM Institute for Business Value, 60-65% of business leaders think users follow them on social media because they want to be part of a community. But that ...
Pinterest Lessons for Better Web DesignSocial Media
We've talked plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Here's a ...
How to Pin With Purpose on PinterestContent Marketing
Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year. But ...
The Facebook Toolkit You Just Can't Live WithoutSocial Media
Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a ...
Three Unique Ways to Serve Clients Through Social Media B2B Marketing
Social media, with all the opportunities for connection they present, continue to transform the nature of the B2B relationship. As Craig Jamieson puts it in a post at the Maximize Social ...
Five QR-Code Marketing Mistakes and How to Fix ThemSocial Media
Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan ...
Five Tips for Case-Study Videos That Get ResultsSocial Media
We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video ...
Three Digital Marketing Initiatives That Complement Your SEO ProgramSearch Engine Marketing
"While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good ...
Three Steps to Calculating B2B Social Media ROIB2B Marketing
Countless B2B marketers have balked at the difficulty of calculating social media ROI. But Andy deBrunner, in a guest post at the B2B Insights Blog, begs to differ: He offers ...