"White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article at MarketingProfs.

In other words, SEO is simply not the same strategy for B2B as it is for B2C.

And to get the most from your B2B SEO, you'll need to:

Understand your sales cycle. "SEO is a long-term effort," Stamoulis says. "If it takes six months to ramp up your SEO program, you have to wait that long, plus your sales cycle time, to be able to determine ROI." Without knowing the right timeframe, you might end up killing an SEO program before you have the chance to measure its success; be patient.

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