In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient that make content searchable and discoverable," Posnanski notes.

That's why TrafficPRM—Posnanski's interactive agency—created the Seven Keys to Keyword Research guide to help inbound, social and content marketers find the right keywords to optimize their content and ultimately achieve higher organic search ranking, Posnanski explains.

Here are some of the tips the guide offers for deriving more specific keywords:

Benchmark current rankings. Use your content management system, Google Analytics and other tools to assess where you are and track where you're going.

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